Raquel Roldan Email & Phone Number

Las Vegas, Nv, Us

Post-sale of Allen Rose in November 2022, stepped into consulting role to support new business owner and manage two brands – Bunny Hopkins and Allen Rose.Oversee the overarching merchandising and marketing strategy, managing product selection, vendor and budget management, sales planning and forecasting, marketing strategies for email, PPC, and social.Drive business value through the launch of 15+ domestic and international marketplaces including the largest platforms of Amazon, Walmart, and Macy’s. Develop robust direct-to-consumer (DTC) programs utilizing influencers, social-media targeted campaigns, and marketplaces to capture increased website traffic and sales. Analyze business performance, leveraging Google Analytics and social platform reporting tools to identify future opportunities to further business growth.

Austin, Texas, Us

Oversee selection and curation of women's clothing and accessories for the subscription service. Manage buying process from supplier identification to contract negotiation and product procurement.Launched and manage nadinessecretdeals.com, a platform for liquidating excess inventory.Develop and implement merchandising strategies to drive customer satisfaction and business growth.Build and maintain relationships with vendors and manufacturers.Conduct market research to stay ahead of fashion trends and customer preferences.Monitor and manage inventory levels for optimal stock availability and turnover.Prioritize customer feedback in all merchandising decisions.Achievements:Increased Product Retention: Grew the keep rate of products from 18% to 26% by enhancing product selection and focusing on customer preferences.Enhanced Brand Portfolio: Successfully onboarded a range of better/premium brands, elevating the overall quality and appeal of our offerings.Innovative Inventory Management: Built nadinessecretdeals.com, a dedicated liquidation channel that optimized revenue and reduced waste by efficiently managing excess inventory.Strategic Pre-ordering: Pivoted towards pre-ordering products, ensuring better timing, size ratios, and costing. This strategic move resulted in improved profitability and customer satisfaction by aligning inventory with demand.

Las Vegas, Nevada, Us

Devised and implemented robust and innovative retail merchandising strategies for Women’s Fashion Footwear and Bags & Accessories. Directed a team of 7 with full P&L responsibility. Managed portfolio analyses, assortment and market trend strategies, Amazon Marketplace/eCommerce strategies, and business growth initiatives.Led the onboarding of exciting news brands overseeing executive-level relationships, product/brand strategy, and go-to-market strategies within branded stores. Directed cross-functional teams were responsible for advancing SEO-optimized brand content and advertising that drove business and client objectives.Achievements:- Positioned Zappos as one of the top 3PL sellers on Amazon Marketplace.- Set in motion unique omnichannel strategies that boosted revenue growth within the categories across three sales channels, Zappos, Amazon Marketplace, and 6PM – Zappos off-price/value channel – achieved double-digit sales and net margin increases YOY.- Onboarded notable brands for an exclusive Amazon partnership program, accelerating sales growth and brand performance.

Las Vegas, Nevada, Us

Appointed by leadership to oversee business-impacting critical programs focused on organizational growth and optimization. Oversaw project framework/scope and management, timelines, stakeholder and executive communications, cross-functional team partnerships, and delivery of programs.Large-Scale Programs:- Led the development and implementation of a robust marketing effort, building the framework for Zappos Amazon Preferred Partnership Program. This full-service platform increased sales significantly and accelerated vendor marketing contributions/branded partnerships by double-digits YOY.- Directed the potential first brick-and-mortar location for Zappos. Led the exploration of potential and profitability, analyzing logistics, partnerships, and store layout. Partnered closely with Finance, Merchandising, Marketing, and Public Relations.- Revamped the foundations for merchandising, implementing new processes and calendars to further proactive planning and improve operations.

Las Vegas, Nevada, Us

Lead Buyer for 6PM: 2017 – 2019Senior Buyer: 2016 – 2017Buyer: 2012 – 2016As Lead Buyer, I oversaw Zappos off-price/value channel sales channel, 6PM responsible for full lifecycle buying, pricing strategy, and financial objectives for men’s and women’s clothing, footwear, handbags, leather goods, and accessories. Responsible for a large multi-million dollar portfolio with 100% brands, directing 12 Merchants.Achievements:- Greatly improved operating profits by double digits.- Pitched and closed brands that typically opted against discounting models, resulting in greater partnerships and a mutually beneficial financial performance with strong inventory turns.- Identified and launched unique omnichannel sales strategies resulting in increased margins, sales, and turns through improved customer insights and purchasing habits.

Atlanta, Ga, Us

Co-founder and key decision maker for an eCommerce children’s boutique featuring curated assortment of baby/children’s clothing and toys. Owner of all merchandising and marketing strategies including management of Shopify, SEO optimization, social, and overall business performance.

Las Vegas, Nevada, Us