Raquel V. Thomas Email and Phone Number
Welcome to my world of bold brand storytelling and innovative marketing! I help challenger brands expand into new territories, increase sales revenue, and capture market share.I do this by crafting brand strategies that challenge the status quo, encouraging audiences to embrace change and healthier, holistic perspectives while shedding outdated stigmas. 🔥 Think of me as the trailblazer who transforms niche products into mainstream successes.KNOWN FOR➺ I pioneered the introduction of new skincare lines in the mesotherapy niche, transforming it from a fringe category to a popular choice within both the medical and aesthetic sectors.➺ I spearheaded a shift towards a more welcoming, health-focused retail experience in the adult industry, emphasizing wellness and sexual health, thereby changing public perception of what was once considered “taboo.”➺ I grew Astrology News World’s digital presence at a time when astrology was not widely accepted, bringing astrology from the periphery into the mainstream.MY APPROACHMy approach to product marketing is rooted in deep market analysis, strategic thinking, and creative branding. I leverage data insights to develop product portfolios that resonate with evolving customer needs. I’m very intuitive and have an innate talent to forecast trends. I can see what customers want and then translate that to product lines.CORE VALUESTransparency is central to my career. I demonstrate openness and clarity in my business dealings so that all stakeholders are informed, engaged, and operating within an environment of trust.Direct communication: I’m a straightforward communicator because it eliminates ambiguity and enables businesses to be nimble. Markets move fast. Direct communication facilitates decision-making and problem-solving so our products can be first to market.LOOKING AHEADI’ve got strong intuition and an innate talent for forecasting trends. Here are a few I’m thinking about from a product marketing perspective:The adult industry is shifting towards female leadership, wellness, and sexual health. Crossover with the cannabis industry presents a new avenue, with adult wellness products gaining traction. Psychedelics are gradually becoming decriminalized, which also signals a trend with potential medical health benefits. In the pet care sector, there’s a burgeoning market for holistic remedies. This shift from traditional allopathic to holistic pet products opens up vast opportunities for new product lines.If you’ve got an “edgy” product in need of a winning marketing strategy, please connect!
Curve Toys
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Sales And Marketing SpecialistCurve Toys May 2016 - PresentValencia, CaKey contributor in building company in adult industry from ground up, focusing on customer acquisition and product development. Lead strategic marketing and sales, including trade show representation and direct client interaction. Manage product innovation and package design based on detailed market analysis, customer feedback, and data-driven insights to address market gaps.PRODUCT DEVELOPMENT:➺ Created new product that led to immediate sell-outs and sustained bestseller status over 8 years, selling 207,000 units and capturing 42% market share. Product line, initially a 15 SKU expansion to an 8 SKU line, grew to 97 SKUs, becoming second best-selling line across all 17 brands in catalog.➺ Enhanced Rooster product line sales by aligning with emerging wellness trends and customer safety preferences, transitioning to healthier silicone material, and adopting discrete packaging.STRATEGIC MARKETING:➺ Generated $13,000 monthly orders per store by directing launch of leading gay male product line, optimizing product placement and branding in targeted retail spaces.➺ Pioneered entry into untapped markets, such as smoke and cannabis shops, leading to substantial orders, including a partnership with a 100-store retail chain.OPERATIONAL LEADERSHIP:➺ Mediated and improved communication between CEO and VP, enhancing operational efficiency and organizational dynamics without formal authority.➺ Streamlined invoicing process for $1M yearly account, resolving payment delays and fostering more efficient and profitable relationship.MARKET EXPANSION:➺ Facilitated regular bi-monthly orders of 10,000 units and expanded market presence by developing sleek, discreet product lines tailored for mainstream markets like Walmart and military commissaries.➺ Spearheaded entry into European market with a minimalistic, silicone-based product line, now ranking as the third best-seller, responding to specific market demands.
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Account ManagerHoney'S Place Apr 2015 - May 2016San Fernando, California, United StatesOversaw sales and digital services in adult product distribution for more than 300 different manufactured products. Managed lead generation, trade show events, and customer relations. Specialized in building and supporting online stores for clients, including website development and product curation based on target customer demographics. Consulted with CEO on strategic direction of sales department, providing expertise in digital marketing and customer engagement strategies.➺ Revived 40% of previously dormant accounts by leveraging emotional intelligence and conflict resolution skills. Re-engaged, problem-solved, and negotiated to get accounts back on board.➺ Became top seller of online stores at 8 to 10 per month, $10,000 per website. Facilitated client success by managing website development, curating products, and providing digital marketing support.➺ Exceeded sales goals consistently due to innate, strong desire to win. Coordinated purchasing, marketing, and sample departments and teams to provide superior customer service and support.➺ Converted retail customer into major account, from $70/month online to $100,000/month brick-and-mortar, within 9 months. Provided product innovation and operations support throughout transformation.➺ Facilitated client rise to award-winning product manufacturer and industry leader. Provided high-level product marketing consultation and consumer insights to accelerate sales. -
Account ManagerXtetic World, Inc. Apr 2014 - Apr 2015North Hollywood, CaTasked with revitalizing sales in mesotherapy niche, a new and rapidly growing sector in skincare. Pioneered introduction of new skincare lines, addressing market demand for variety and innovation. Expanded product range and rekindled customer interest, leading to surge in orders and revitalizing company’s market position.➺ Increased customer orders and revitalized sales by spearheading introduction of additional skincare line, diversifying product catalog in response to market demand for variety and innovation.➺ Aligned strategic decisions with customer preferences and industry trends by conducting comprehensive market analysis and product comparisons for product line expansion.➺ Ensured effective marketing and customer engagement by facilitating extensive training for sales and training teams to enhance their product knowledge and sales skills.
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Operations ManagerAstrology News World Feb 2008 - May 2014Glendale, California, United StatesKey facilitator in developing company’s social networking website and driving its digital presence. Managed and supported creative and web development teams, both domestically and internationally. Focused on enhancing user experience, overseeing web development projects, and leading brand marketing initiatives across various social media platforms.➺ Improved user engagement and functionality for website by selecting optimal software and content management systems.➺ Enhanced operational efficiency and client relations by providing comprehensive support in drafting correspondence and managing user inquiries.➺ Maintained project momentum and minimized delays by effectively managing in-house projects, ensuring adherence to timelines and resolving challenges.➺ Increased brand visibility and audience engagement by developing and maintaining dynamic social media pages on Facebook, Twitter, Tumblr, and Pinterest.➺ Contributed to substantial increase in product viewership and market penetration by formulating effective campaign strategies targeting direct marketing goals.
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Qa/Qc | Co-BuyerProduct Packaging West, Inc. Mar 2011 - Aug 2011North Hollywood, CaOversaw operations as primary internal contact for contracts, focusing on client vendor relationships. Managed daily interactions and negotiations for raw materials essential for manufacturing OTC skincare and hair care products. Played pivotal role in technical meetings, coordinating with client, vendor, and customer representatives. Involved in applied research, primarily in generating and analyzing batch sample tests in a lab setting.➺ Strengthened client vendor relations and operational efficiency by establishing and maintaining robust daily communication channels and negotiation strategies.➺ Enhanced product quality and consistency by conducting thorough batch sample tests for pH, specific gravity, and viscosity, ensuring compliance with industry standards.➺ Spearheaded research and development initiatives leading to successful creation and reformulation of skincare and hair care products aligned with company’s scientific and business objectives.➺ Drove product innovation and expanded business opportunities by integrating new products into company’s strategy and recommending novel business avenues.➺ Improved reliability and accuracy in product testing by optimizing research processes and ensuring adherence to established operating procedures and test methods. -
Account ManagerThe Estée Lauder Companies Inc. Nov 2003 - Jul 2008Downey, California, United StatesOversaw key aspects of sales and customer service in fast-paced, competitive cosmetics department. Managed team of four beauty advisors, focusing on sales goals, client engagement, and event planning. Excelled in product knowledge dissemination, makeover consultations, and client registry applications. ➺ Increased sales performance by effectively managing team, achieving daily, weekly, and monthly objectives.➺ Enhanced individual performance of beauty advisors by using various profit orientation tools.➺ Achieved monthly counter goals and quarterly gift goals by coordinating major makeup artist events, overseeing entire production from inception to completion.➺ Maintained high ranking through exceptional customer service and in-depth product knowledge.➺ Bolstered client retention by delivering personalized experiences, including makeover consultations and client registry applications. -
Legal AssistantDreamworks Animation Apr 2002 - Jan 2003Glendale, California, United StatesProvided vital support to Head of Legal Affairs, focusing on corporate oversight of five project attorneys within Business Affairs and Licensing and Clearance Department. Main responsibilities included creating and maintaining a variety of critical reports and filing systems, as well as managing comprehensive desk duties.➺ Streamlined project management by creating and maintaining status reports, copyright reports, IHCs, and deal summaries, enhancing organizational efficiency.➺ Ensured smooth project tracking by developing both computerized and hard copy filing systems for all current and upcoming co-production and live-action projects.➺ Facilitated effective office communication by managing drafting and distribution of formal memoranda, letters, emails, and facsimiles.
Frequently Asked Questions about Raquel V. Thomas
What company does Raquel V. Thomas work for?
Raquel V. Thomas works for Curve Toys
What is Raquel V. Thomas's role at the current company?
Raquel V. Thomas's current role is Product Marketing Strategist | Director of Brand Operations ✦ Consumer Education ✦ Brand Storytelling ✦ Product Development ✦ “From Periphery to Mainstream: Bold Marketing Strategies for Challenger Brands”.
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