Raquel Arruda personal email
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Raquel Arruda phone numbers
Marketing Executive with a career marked by strategic leadership and the ability to drive the expansion of global brands across Latin America. With over 15 years of experience and a solid background in marketing and business, I have built a successful path in leading companies within disruptive markets, such as SHEIN and DiDi, where I focused on innovation, branding, and digital transformation.My expertise spans the development and execution of market entry and expansion strategies, diverse audience engagement, and the management of large-scale digital and physical marketing operations. Currently, as the Marketing Director for SHEIN in Brazil, I lead high-performance teams to create campaigns that not only connect the brand with consumers but also deliver tangible results and directly impact business growth.A data and results-driven specialist, I am motivated by the challenge of scaling businesses in highly competitive markets, always with a vision focused on innovation and operational excellence. Additionally, I am an angel investor and mentor in economic empowerment projects, reinforcing my commitment to inclusion and the development of new talent.Whether leading record-breaking pop-up launches, closing strategic partnerships, or developing branding and performance initiatives, my mission is to build strong brands and authentic experiences that inspire, engage, and make a difference.
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MemberMakersSão Paulo, Brazil
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Marketing Director Brazil - Global OperationsShein May 2023 - PresentSingapore, Singapore, Sg -
MemberAngel Investor Club Jan 2022 - PresentBrasil, BrAngel Investor Club is a hub of agents of the innovation ecosystem and angel investors present in 24 states in Brazil and around the world, united for the purpose of fostering entrepreneurship, through the construction of global networking and smart investments.Largest ecosystem of investors in startups in Brazil. -
Marketing Director And Strategic Partnership Latin AmericaTembici Mar 2022 - Jun 2023São Paulo, São Paulo, Br -
Head Of Marketing, Business Development And Partnership Latin AmericaFavo Oct 2021 - Mar 2022Lima, PeSocial commerce platform - Responsible Launch of: Brazil - Belo Horizonte and Salvador | Peru - Lima and TrujilloMarketing, Partnerships and New Acquisition Channels.Building the biggest social commerce in Latin America, revolutionizing the way people shop and empowering families through a new form of income generation. -
Head Of MarketingAncar Ivanhoe Shopping Centers May 2021 - Oct 2021Rio De Janeiro, BrLeading a team of 95 people (direct and indirect), 24 malls in Brazil. Challenge of digitizing the shopping mall industry, making the experience phygital, bringing marketing to the quantitative side, using data for decision making and the people centric. -
Passenger Marketing Manager Brazil - Large Cities99 Jan 2021 - Jul 2021São Paulo, Sp, BrSão Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Goiânia, Porto Alegre, Curitiba, Fortaleza, Salvador, Recife, Manaus and Belém. -
Senior Operations Regional Marketing Manager - Rio De Janeiro North And Northeast99 Sep 2020 - Mar 2021São Paulo, Sp, BrRio de Janeiro and Northeast- Desenvolver estratégias de marketing com base em pesquisas e insights de mercado e usuários, trabalhando com as equipes regionais e globais.- Tomada de decisão baseada em dados para melhorar o desempenho de nossos esforços de marketing, priorizando iniciativas com base no maior impacto potencial.- Relacionamento, gerenciamento e trabalho com diferentes stakeholders para definir campanhas, orçamentos e projetos na região.- Fornecimento à liderança de dados, hipóteses e resultados para apoiar as decisões de negócios.- Utilização de dados para entender comportamentos e impulsionar as melhorias em nosso relacionamento com nossa base de usuários, visando uma experiência marcante e engajando-os mais em nossa plataforma.- Extremamente ativa na busca de oportunidades propositiva em novas campanhas junto aos meus pares relacionados, combinando as visões de Marketing com Demanda e Fornecimento em novas abordagens para nossa base de usuários.- Desenvolvendo e otimizando processos. Tirando ideias gerais e dividindo-as em etapas acionáveis com cronogramas progressivos para conclusão.- Iniciativa para criar oportunidades de envolvimento frequente em equipes multidisciplinares, com pares, gerentes e/ou diretores.- Utilizando feedback/feedforward positivo para reforçar bons comportamentos e exemplo para motivar a equipe, mantendo-se resistente e positiva mesmo em momentos de pressão.- Ciente dos diferentes tipos de personalidade e sabedoria para gerir perfis da melhor forma para trabalhar bem em conjunto.- Engenhosa e desconexa. Assumindo o controle do crescimento da 99 na região e fazendo tudo o que podemos para apoiar e aprimorar a qualidade de nossa marca.
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Regional Marketing Manager - Rio De Janeiro99 Aug 2019 - Sep 2020São Paulo, Sp, Br
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Marketing Manager And Lead Of 2Nd Pilot Project Brazil - Belo Horizonte - Mg99 Jul 2018 - Sep 2019São Paulo, Sp, BrMarketing Manager
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Lead Of 1St Pilot Project Brazil - Curitiba/Pr And Florianopolis/Sc99 May 2018 - Jul 2018São Paulo, Sp, BrMarketing Manager - Projeto Piloto Curitiba
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Marketing Manager - Goiânia - Go99 Aug 2017 - Jun 2018São Paulo, Sp, Br
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Marketing Manager - Brasília - Df99 Mar 2018 - Apr 2018São Paulo, Sp, BrMarketing Manager
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Marketing Manager - Campo Grande - Ms99 Jan 2018 - Mar 2018São Paulo, Sp, Br
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China, Beijing - New Leaders Acceleration ProgramDidi Jan 2020 - Jan 2020Global, CnBeijing, China - Global Sky Eye - New Leaders Acceleration Program -
Latin America Expansion - Launch Marketing ManagerDidi Apr 2019 - Jul 2019Global, Cn
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Trade And MarketingClaro Brasil Sep 2013 - Aug 2017São Paulo, Sp, Br -
Trade And MarketingNet Oficial Sep 2013 - Aug 2017São Paulo, Sp, Br -
Marketing SupervisorSankhya Gestão De Negócios 2008 - 2013Uberlândia, Mg, Br
Raquel Arruda Skills
Raquel Arruda Education Details
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The University Of AkronManagement -
Espm Escola Superior De Propaganda E MarketingGestão Estratégica De Clientes
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IbmecMarketing
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Fgv - Fundação Getulio VargasMarketing Digital
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Escola Pm3Product Marketing
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IbmecGestão De Projetos
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FiapCustomer Experience Management
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Startse UniversityExecutive Program
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FiapDesign Thinking
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Ipog - Instituto De Pós-Graduação E GraduaçãoMarketing Estratégico
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Escola ConquerEspecialização Em Data Analysis
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UnicamburyMarketing
Frequently Asked Questions about Raquel Arruda
What company does Raquel Arruda work for?
Raquel Arruda works for Makers
What is Raquel Arruda's role at the current company?
Raquel Arruda's current role is Member.
What is Raquel Arruda's email address?
Raquel Arruda's email address is ra****@****ail.com
What is Raquel Arruda's direct phone number?
Raquel Arruda's direct phone number is +629810*****
What schools did Raquel Arruda attend?
Raquel Arruda attended The University Of Akron, Espm Escola Superior De Propaganda E Marketing, Ibmec, Fgv - Fundação Getulio Vargas, Escola Pm3, Ibmec, Fiap, Startse University, Fiap, Ipog - Instituto De Pós-Graduação E Graduação, Escola Conquer, Unicambury.
What skills is Raquel Arruda known for?
Raquel Arruda has skills like Marketing, Microsoft Powerpoint, Marketing Social, Microsoft Excel, Adobe Photoshop, Microsoft Word, Vendas, Digital Marketing, Marketing Strategy, Strategic Planning, Social Media Marketing, Strategic Consulting.
Who are Raquel Arruda's colleagues?
Raquel Arruda's colleagues are Otto Lima, Vitor Morais, Giancarlo Ricardo Benavides Santillan, Wani Farfilio.
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