Raquel Bickford Email & Phone Number

United States

San Francisco Bay Area

• Produce large scale events and weddings for luxury brands and high-end clientele • Multi-disciplinary creative experience focusing on experiential design for luxury brands and high-end clientele • Provide digital event design decks to each client allowing them to choose all elements of the event in an attractive format • Take ownership with each design deck and incorporate vendor teams to help fulfill the overall event design and flow • Manage all project contracts and deliverables for clients to approve • Set up and lead meetings with a detailed agenda that has an established purpose and follow up to ensure discussed items are completed • Develop contingency plans to ensure each event adheres to our high-standards and guests don’t feel the adjustments made • Prepare and provide detailed run-of-shows well in advance to key partners to allow time for adjustments so that the event runs flawlessly • Work with our PR agency to develop pitches, do outreach, and develop meaningful stories for launches and non launch periods• Develop customer care relationships to ensure we are addressing the needs of our clients properly and in a timely manner• Accountable for the creative brief through to the tactical execution and results across all channels• Drive social media growth and metrics, developing and delivering on acquisition and engagement goals across all social channels• Build brand positioning and messaging strategies for new services and features by partnering with PR, finance, and legal to balance marketing with the needs of the event industry• Partner with our PR team to ensure the brand messaging is consistent, while not hindering growth opportunities but balancing growth and brand• Work with our PR team to drive brand refreshes along the way as our company vision and mission evolves over time• Create influencer marketing plans and build an overall strategy for driving awareness of new services and past projects

Napa, California, United States

Napa, California, United States

• Developed strategic and tactical brand direction through the development of annual business plans, monitoring of budgets, monitoring of the each brand volume/profit performance, and development of short and long term marketing plans• Developed marketing programs under the span of control by creating and recommending media strategies, promotional plans, and packaging programs• Coordinated implementation of marketing programs by providing copy outlines for collateral, communicating details to hotels, event planners, and Destination Management Companies

Napa, Ca

• Coordinated itineraries for VIP and Patron Sponsors including The Hollywood Reporter & Traditional Home Magazine• Email correspondence with all VIP and Patron Sponsors • Winery Concierge for VIP Dinners • Film Festival and Napa Valley ambassador

Yountville, Ca

• Established and developed a strategic business model for the special events department • Structured the event department budget, supported by generated event revenue, and worked within the budget guidelines while contributing to the overall profit plan with sales and revenue growth• Managed Cliff Lede Vineyards social media outlets: Facebook, Twitter, Pinterest • Promoted and marketed the events department through bay area networking, social media outlets, and mass email marketing campaigns• Developed photo concepts and worked with the Marketing Department to execute photo shoots• Created and designed event collateral allowing clients to review photos, pricing, and venue descriptions in detail• Managed and supported the activities involved in the planning, implementation and execution of all special events • Met with potential clients for site visits throughout the property • Former Event Clients: Microsoft, Time Warner, Suzuki, BP, YPO/WPO, RBC Capital, University of Illinois

• Assisted VIP guests by creating and planning events & itineraries prior to their arrival• Managed guest services department throughout Napa Valley Wine Auction 2010• Exceeded productivity standards; took corrective action as needed to ensure standards were maintained• Articulated information and ideas regarding our styling and offerings concisely when speaking with guests and internal colleagues

• Assisted the Account Manager with all aspects of project coordination of Nike and Tumi merchandising programs and client additions as needed• Coordinated and monitored internal work flow towards completion and delivery• Contributed to the development of training materials and assisted updating current training programs• Merchandised product category utilizing client directives• Ensured compelling, accurate, and creative visual presentation• High-level visual merchandiser creating brandor vertical store management experience• Expertise in training and education, space negotiation, and retailer relationships

San Francisco Bay Area

• Coordinated daily press sends to editors and celebrities nation-wide• Maintained and updated press kits for Boutiques and Brow Bar openings• Contributed in PR meetings by giving personal input on ideas for upcoming events• Assembled makeup artist and celebrity mailings to increase product and brand awareness

San Francisco Bay Area

• Aided management with visual merchandising by arranging display cases to stimulate product appeal• Retrieved stock items for customers and sales associates to capitalize on customer service • Welcomed and greeted customers into the department by informing them of the latest sales

Associate Of Arts (A.A.), Merchandise Marketing, 3.8

Activities and Societies: President of Student Council

Bachelor Of Science (B.S.), Business Management, 3.5

General Education, College Preparatory Catholic Institution