Currently leading a team of seventeen individuals, which spans from associate directors to analysts. Responsible for the digital and programmatic activation departments at Touché Toronto as well as key client media strategy and relationship management. Clients Portfolio: Uber, WestJet, HSBC, Volkswagen, Audi, Diageo, Canada Post, Metro & Food Basics, and Spin Master which represents a diverse range of industries and organizations.𝗦𝗲𝗻𝗶𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁• Collaborating with the President to optimize the utilization grid, facilitating well-informed decisions for more efficient staffing plans and resource allocation to meet client expectations while effectively managing workflow and optimizing resource utilization.• Responsible for overseeing billing and reconciliation across all digital functions, ensuring the accuracy of financial data within the system through monthly reviews of BCRs with client business leads. This process aims to accurately reflect client approvals and eliminate procedural gaps.• Supervising salary, staff allocation, and recruitment efforts for both digital activation and programmatic teams.𝗧𝗲𝗮𝗺 𝗴𝗿𝗼𝘄𝘁𝗵, 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁• Mentoring new staff during onboarding, establishing team goals and objectives, and conducting quarterly performance assessments.• Providing guidance to team members in areas such as presentation skills, attention to detail, technical proficiency, leadership, and critical thinking.• Collaborating with cross-functional teams to articulate and promote innovative media concepts and buying strategies.• Ensuring the team meets its deliverables by continuously measuring and optimizing campaigns for optimal performance.• Cultivating a culture of strong team dynamics and high morale, promptly addressing any emerging issues, and fostering a sense of teamwork and adherence to Touché Values.

Developed numerous media campaigns rooted in well-defined rationales, spanning various digital channels. Oversaw reporting and facilitated client comprehension of media advertising.• Spearheaded digital media strategies and rationales, offering recommendations for the optimal media mix across multiple brands concurrently.• Generated and distributed weekly and post-media reports to keep stakeholders informed.• Negotiated cost-effective deals with vendors, securing added value exposure to align with the client's best interests.• Directed the development, execution, and monitoring of campaign launches to meet client deliverables and ensure punctual campaign go-live dates.

Spearheaded enhancements for multiple e-commerce websites, focusing on content, layout, information architecture, and SEO optimization. Maintained collaborative partnerships with internal business units including products, technology, legal, and creative agencies, ensuring seamless execution.Managed the entire lifecycle of internal campaigns, from planning and implementation to ongoing monitoring and performance analysis, ensuring effective and efficient execution.

Coordinated marketing planning and execution for multiple e-commerce websites, fostering strong partnerships with internal business units such as products, technology, legal, and creative agencies to successfully launch products and promotions.Played a pivotal role in implementing an online tracking system aimed at enhancing the overall customer experience. Additionally, oversaw research and benchmarking studies geared towards boosting sales and improving customer satisfaction levels.

Digital Marketing Analyst - Oct. 2004–Apr. 2007Print Marketing Analyst - Oct. 2004–Feb. 2006Coordinated marketing strategy, combining traditional and digital approaches, and established brand partnerships for all business lines, including electronics, home, and fashion.Successfully managed marketing activities for 12 stores, effectively increasing brand awareness and driving sales growth with a budget exceeding $100,000. Collaborated closely with product teams, technology experts, and an in-house agency to successfully launch a new e-commerce website.Actively participated in brand research initiatives and conducted in-depth analyses to identify opportunities for enhancing customer loyalty.