Raquel De Oliveira Email & Phone Number

Spain

Barcelona

World

Drove revenue growth and enhanced market presence through strategic initiatives, innovative campaigns, and cross-functional sales collaboration. Led market analysis, client engagement, and tailored business development. As a senior team member, mentored junior staff and contributed to optimizing our sales and marketing efforts. Assisted clients in.

Brazil

• Structured the team based on the Scrum Agile strategy to accompany the company's accelerated growth without a significant increase in headcount.
• More than 400% increase in MQL generation with a conversion rate of 70% in B2C and 20% in B2B.
• Designed the communication strategy for Psyalive – Psicologia Viva in the media, social networks and events, generating a growth of more than 800% in the follower base.

Jequitibá, Minas Gerais, Brasil

• Creation of the e-commerce platform for Mantiqueira, a company that manufactures biodegradable paper-based products, such as drinking straws.
• Strategies focused on lead generation and sales growth for companies in the investment acquisition phase.
• Projects included clients in China, Spain, and Brazil.

Suzhou City, China

• Created and developed of the Asia regional marketing department from scratch with the aim of increasing the brand's exposure in Asia.
• Focused on the B2B market, launching campaigns with more than 15% open rate (6 points above the industry average), generating sales opportunities with an average MQCO of 5.0.
• Managed projects related to digital marketing, public relations, events, branding and lead generation.
• Drafted the yearly marketing plans for Asia and trained local teams.

Xangai, China

• Fix term project to lead the strategic reorganization of the company's brand.
• Organized the corporate brand for the company's diverse range of sports events.
• Created the corporate brand book and the design of the Master Operations Handbook.
• Revised all external communications.
• Support on the communication with athletes and VIPs.

Barcelona, Espanha

• Planned and executed the company’s public relations campaigns, including sponsorships and events. Managed a yearly budget of over USD $500K. Supervised media agency partners to develop successful campaigns.
• Increased international brand exposure and built a media database with over 250 editorial contacts.
• Achieved over 200 cost-free publications in mining magazines worldwide by authoring press releases and coordinating interviews and press conferences in strategic countries.
• Helped increase sales by planning and executing events and trade shows in over 18 strategic mining countries.

Zaragoza, Espanha

• The project aimed to design and execute brand development and sales strategies to penetrate the market in the city of Zaragoza, Spain.
• Increased sales by 20% managing a sales team of sixteen people.
• Consolidated the market in Zaragoza as the third by sales volume in Spain, after Madrid and Barcelona, representing 11% of the national turnover.

Barcelona Area, Spain

• Developed international media projects, conducted market research activities. Coordinated international media production teams.
• Built contacts that later resulted in the production of feature and short films, such as Transgression (2011) or Blink (2013), and represented the company in festivals as a buyer.
• Participated in the production of the feature film Transgression (2011) as an International Production Coordinator.

United States, Spain, Italy, France, Switzerland

• Consulted for multinational companies such as Givaudan, Nestlé, Coty, and Grifols in the areas of FMCG, pharmaceutics, and cosmetics for projects based in Switzerland, Italy, France, and the United States. Helped.
• Helped improve operations by re-designing sales and distribution processes and implementing SAP ERP and CRM platforms.
• Analyzed processes and help design system integration processes for clients.
• Contributed to the success of go-live SAP operations by programming data migration strategies.
• Trained international key user teams.

Barcelona Y Alrededores, España

Data Analyst at the department of logistics.

Master Of Business Administration (Mba), Mba

Activities and Societies: Member of the Women in Business club and the Sustainability clubThe world's most international business school.

Master Degree, Communication - Television And Cinema

Bachelor Degree, Economics

Activities and Societies: AEGEE, AIESEC

Bachelor Of Science - Bs, Psychology