Raquel Fernandez Email & Phone Number

Sydney, NSW, AU

• Launched The Coaching Seed project to service the community and help others through offering Life and Career Coaching services.
• Offered Coaching sessions to help with: career orientation & development, lifestyle & wellness, expatriates who want to optimise their lives & opportunities while living abroad.

Sydney, New South Wales, Australia

• Led the Hosting Strategy and Partner relationships in the NSW Market:
• Built and managed partner relationships across the NSW Region and educated hosts as Airbnb’s main consultant for hosting strategies around pricing, availability, and content.
• Designed and implemented regional sales and strategic account plans and contributed to the overall go-to-market strategy to meet quarterly and annual sales goals, KPIs, and targets,
• Liaised with cross-functional teams, such as marketing, communications, public policy, and customer support teams, to deliver an integrated strategy for NSW to ensure long-term market success.
• Analysed data to drive recommendations and identify strategic opportunities to increase sales.
• Worked with external stakeholders in the market to increase supply.

Sydney, New South Wales, Australia

• New Markets Development & Performance Management:
• Led the strategy and execution for new markets, including managing top group accounts in Australia.
• Identified high quality missing attractions and experiences in Australia and acquired them through benchmarking, cold calling, and follow-up.
• Managed accurate pipelines and forecasts through Salesforce, consistently overachieving KPIs.
• Secured partnerships with major attractions to grow the portfolio of bookable activities and open new markets.
• Benchmarked, planned, and created strategies to grow the business, ensuring the success of new market entries.

Sydney, Australia

• Leadership, People & Performance Management
• Developed and grew the Australian market for Agoda as one of the four managers in the country.
• Recruited, trained, developed, coached, and motivated a team of six Executive Account Managers.
• Planned, communicated, implemented, and tracked strategies to optimise team performance and deliver KPIs.
• Regularly shared best practices backed up with data, ensuring adoption by other account management teams.Training, Coaching & People Development
• Conducted skill gap analysis for 30 Account Managers in Oceania, creating training programs to up-skill them.

Sydney, Australia

• Relationship Building & Mentoring:
• Managed a portfolio of accommodation partners across various markets in Australia, enhancingpartnership engagement and consulting on measures to optimise production.
• Mentored assistant market managers in Australia, developing their skills and effectiveness.
• Consistently overachieved monthly and quarterly KPIs.Leadership & Project Management:
• Oversaw all pricing strategies in Oceania, earning the role of ‘Pricing Champ’ in 2016, and trained and updated local teams, liaising with HQ in Bangkok and developing strategies to ensure pricing KPIs were met.
• Consistently tracked performance and reported insights to identify opportunities and lead tactics.

Barcelona Area, Spain

• Business development & Key account management
• Sent to Barcelona in 2013 to provide local representation and support as the region's top performer.

Budapest, Hungary

• Business development & Key account management:
• Developed Agoda’s portfolio of hotels in its new market: Spain.
• Identified, qualified, contacted, and met accommodation partners to grow the portfolio in key destinations.
• Consistently overachieved acquisition KPI targets.
• Evaluated partnerships and executed strategies to enhance Agoda's competitiveness and opportunities.

Barcelona, Spain

• Online Marketing & Cross-Team Cooperation:
• Designed and executed online marketing strategies, directly reporting to the managing director.
• Launched the company's blog, introducing monthly contests and activities to engage audiences.
• Developed and implemented a new Loyalty Program project, overseeing conceptualisation, design, and execution.
• Implemented and managed promotional assets in collaboration with web designers and developers.Leadership & Social Media:
• Managed and supervised a Community Manager, creating seasonal promotions and enhancing brand image through social media platforms like Facebook, Twitter, and company blogs.

Barcelona Area, Spain

• Account & Project Management:
• Led and managed projects and deliverables across various functional areas, including strategy, timelines, creative execution, development, testing, and reporting.
• Wrote creative briefs that accurately reflected project and campaign objectives.
• Managed email campaigns from start to finish, including setup, creation, quality review, testing, and deployment.
• Acted as a key liaison between clients, the creative team, and other agency members.

Public Relations, Advertising And Applied Communication Bachelor'S Degree

Activities and Societies: Volunteer at “Voluntariat Lingüístic” Pompeu Fabra: helped foreign students at Pompeu Fabra University in Spain.

Advertising And Communication, Relevant Coursework: Communication Ethics, Consumer Behavior, Brand Management, Public Opinion...

Activities and Societies: Member of the Yeditepe Events Committee, Incoming International Office (Yeditepe Universitesi): organized.

Intensive Course Of English In Business

Intensive course of English language in Business, scholarship granted by the Spanish Government, at EF Education