Raquel Freitas Email and Phone Number

• Lead communication projects focused on Sustainability and Diversity & Inclusion at the national level (Brazil); • Support the alignment of the global Sustainability experience strategy; • Manage the annual budget allocated for Sustainability Marketing; • Develop an always-on media strategy; • Map and curate influencers; • Provide support for 360º communication plans; • Work on projects involving agencies by providing briefings and necessary materials for the development of plans and actions;• Manage and oversee the recording of audiovisual content.

• Analytical vision and focus on data-driven decision-making;• Analyze product performance;• Project management and business metrics;• Communication with stakeholders at all levels of the business;• Develop new business opportunities;• Create commercial proposals and product valuation;• Negotiate new proposals/products with talent;• Direct contact with program management;• Provide support in pricing sponsorship projects, customized projects, and content.• Product Owner: Dramaturgy | Entertainment

• Interface with agency teams for campaign implementation;• Monitor, manage, and report (presentation) marketing campaign results to various areas of the company: internal teams;• Plan and execute various strategic projects in the Marketing area;• Support and perform activities related to the area such as briefings, project monitoring, breakdown of materials, recording supervision, shooting, and media planning;• Develop product communication strategies, launches, support, promotion, and brand activation;• Serve the international ZAP channel (Angola and Mozambique);• Organize events and actions targeted at the advertising market, advertisers, internal audience, and viewers;Develop communication strategies and align brand campaigns with CRM and Commercial teams;• Ensure budget control for the area;• Manage projects, deadlines, and deliveries for the department;• Communication with stakeholders at all levels of the business;• Interface with external partners and suppliers;• Responsible for station tours with clients and viewers (Meet & Greet with artists).

• Develop marketing campaigns for lead generation;• Organize themed events;• Collaborate with course coordinators and faculty to develop new materials and content for students;• Create agendas and content for the institution's website;• Manage social media;• Use RD Station to create landing pages, user journeys, marketing automation, email marketing, and other activities.

• Manage promotional actions and incentive campaigns, generating results reports for the sales team;• Monitor Manufacturer Budgets;• Assist in maintaining relationships with marketing partners;• Help create and execute marketing campaigns;• Control and distribute printed materials and promotional items;• Collaborate with designers to create graphics;• Issue Debit Notes and process payments to suppliers;• Prepare Sell Out reports;• Implement internal marketing initiatives;• Communicate with suppliers.

• Work in the Product Management area;• Monitor the development of new products;• Track and evaluate pilot solutions;• Assist in the product and content migration project to the new portal;• Analyze, in collaboration with the team, user access and content of most interest (Google Analytics);• Web Content Creation;• Develop action plans based on analytical report results;• Maintain the product portfolio database on an intuitive platform for internal users (Microsoft SharePoint platform);• Create informative infographics for internal audiences;• Prepare product database spreadsheets and tabulate survey feedback;• Internal Product Communication.• Entrepreneurship Fair 2016 and 2017:• Responsible for updating presentation content (PPT) for speakers at the fair;• Review communication materials distributed during the fair;• Guide customers and direct them to consulting, lectures, or workshops;• Interface with the IT department for the implementation of a digital kiosk containing product information.