Raquelle Roodenburg, M.Sc Email and Phone Number
Hi 👋🏼 I'm RaquelleI have over 10 years of experience leading strategic communication and marketing initiatives and proven expertise in behaviour change marketing. Prior to maternity leave, I consulted at Fraser Health Authority in Social Marketing, where I aided and led cross-functional teams in the creation of behaviour change campaigns. I'm a forever learner who is deeply passionate about creating positive change in the world. I believe in holistic, human-centred, and evidence-based marketing and communication strategies, combining the latest research in psychology, neuroscience, and behavioural economics with culture-led programming. I use methodologies tailored to an audience's unique needs, ensuring culturally safe campaigns optimized for success.Previously, I spent time in Tanzania, conducting behaviour change intervention research to increase nutritional diversity in rural Maasai women and children while leading volunteers through culturally safe public health community outreach.I co-founded a podcast and community of feminine-energy professionals who connect on health, wealth and lifestyle design. Bombshell Brunches hosts gatherings for over 150 Vancouverites who identify as feminine energy, facilitating authentic relationships and genuine agenda-free partnerships. The only rule? No networking. You can find me trying to squeeze every ounce of juice from this thing called life while working to create change for good.Interested in working together? Feel free to reach out via email at raquelle.roodenburg@gmail.com, and we can explore how I can help.Looking for a good brunch group or to be considered as a podcast guest? Send us an email with a bit about yourself: info@bombshellbrunches.com Skills:- Behaviour Change Interventions- Social Marketing- Marketing Strategy - Strategic Communications - Integrated Campaigns- Project and Campaign Management- Qualitative and Quantitative Data Analysis- Strategic Partnership Development - Storytelling- Team Building and Leadership- Digital Strategy- Scientific Writing- Journalistic Writing- Public Relations- Expository Writing- Intercultural Communication- Health Behaviour Research- Social Marketing- Crisis and Risk Communication- Public Health Fundamentals - Global health Communication
Self-Employed
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Behaviour Change Marketing | Strategic Communications | Health And Sustainability CommunicationsSelf-EmployedVancouver, Bc, Ca
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Behaviour Change Marketing | Strategic Communications | Health & Sustainability CommunicationsSelf-Employed May 2022 - PresentBehaviour Change Marketing | Strategic Communications | Integrated Marketing | Health & Sustainability CommunicationsCombining the power ⚡️of behavioural economics and traditional marketing to inspire action and deliver measurable results.I use a human-centred and evidence-based approach to craft slam-dunk communication and marketing strategies. By combining the latest research in psychology and behavioural economics with culture-led programming, I use methodologies tailored to the target audience's unique needs.WHAT I BRING:⭐️ 10+ years of leading strategic communication and marketing initiatives⭐️ Proven expertise in behaviour change marketing⭐️ Master of Science in Persuasive Communications⭐️ Access to my choice of strategists, creatives, analysts and evaluators⭐️ Cutting-edge communication research and methodologies ⭐️ Measurable impact and ROI-driven solutions⭐️ Commitment to ethical and responsible practicesSOLUTIONS:Behaviour Change Campaign Development- Research-driven audience segmentation- Messaging and creative concepts that creates change- Omni-channel campaign execution and optimisationSocial Marketing and Public Awareness Initiatives- Strategic planning and campaign management- Community engagement and stakeholder collaboration- Measurable impact evaluation and reportingBehaviour, Product and Service Adoption Strategies- Consumer behaviour analysis and insights- Persuasive marketingCorporate Communications - Purpose-driven brand positioning and storytelling- Cause marketing and social impact campaigns- Employee engagement and internal communicationsHave an idea on how we could work together? Feel free to email me at raquelle.roodenburg@gmail.com
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Podcast Host I Storyteller I Community BuilderBombshell Brunches Aug 2016 - PresentVancouver, British Columbia, CanadaPodcast and community of feminine energy professionals who connect on health, wealth and lifestyle design. *Featured on Telus Optik TV● Founded Bombshell Brunches, hosting gatherings for over 150 senior-level feminine energy professionals, facilitating authentic relationships leading to genuine agenda-free partnerships● Created a podcast and grew profits to more than $60,000 in under two years● Leveraged over $20,000 of sponsorship in-kind from Design consultants, Audio Experts and CareerPathway Specialists● Produced and hosted the Telus Livestream series 'Living Full in Vancouver," showcasing local community experiences and stories; broadcasted to an audience of 1 million online subscribers and 200,000 weekly Telus public access TV channel viewers● Pioneered the construction and leadership of a diverse team of ten professionals to produce, edit, andpromote the podcast; introduced a value-exchange initiative offering one-to-one career coaching, access to upskilling courses, and bespoke networking opportunities in exchange for 2-5 hours of work on Bombshell Brunches● Designed email and social media tool kits that saved a quarter of the amount of time spent on guest communication tasks, saving the team hundreds of hours per year
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Social Marketing Consultant I Behaviour Change Marketing I Strategic CommunicationsFraser Health Authority Dec 2022 - May 2023British Columbia, Canada● Managed multiple six-member cross-functional teams ● Launched four behaviour change campaigns in under six months, exceeding target metrics and reducing execution timelines by almost half● Leveraged connections with vendors in TV, print, radio, and digital advertising, enabling successful negotiations for increased bonus air time and a substantial reduction of more than $40,000 in media spend● Conducted target audience ad testing to rank perceived effectiveness before launch● Engineered the enhancement and rollout of a large-budget multi-language campaign to reduce the stigma surrounding the toxic drug crisis● Spearheaded a shoe-string digital campaign that garnered over 2 Million impressions amid evolving digital advertising regulations for PrEP HIV prevention. ● Orchestrated a multi-channel campaign to promote Youth Clinics, leveraging in-school posters, Snapchat, Google Search ads, and targeted bus stop ads● Developed and executed comprehensive presentations outlining behaviour change initiatives, campaign intervention results, methodologies, and evaluations for Fraser Health Senior Leadership and strategic partners like BC Cancer and Ottawa Public Health, fostering collaboration and knowledge sharing -
Public Health Community Outreach In Tanzania / Thesis Behaviour Change InterventionStep Afrika Mar 2022 - May 2022TanzaniaEstablished safe discussion spaces to provide education on FGM, HIV/AIDS, rape prevention, and contraception support empowering communities and promoting intercultural understanding for over 300 students in rural Tanzania● Led teams of up to ten European and North American volunteers educating on how to navigate highly charged and emotional health-based education with tact and sensitivityThesis Research● Successfully published a thesis that delves into the results of an innovative habit-based nutrition intervention study with caregivers in Tanzania; available for public access in the University of Amsterdam digital library● Formulated and executed a comprehensive research proposal strategy integrating insights from rapid research reviews and strategic frameworks● Established close and trusted relationships with four local not-for-profit founders who connected the team to over 150 rural Maasai women who agreed to be a part of the research project and intervention● Built a panel of six local community leaders to ensure cultural sensitivity, safety and relevance of intervention content● Mentored and coached a team of six volunteers to enhance intervention skills and cultural adaptability
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Marketing Communications OfficerSustainable Solutions 2018 - Aug 2021Vancouver, BcDirected the design and delivery of compelling presentations and sales material to bolster a multi-million dollar sales funnel; achieved a reduction in sales marketing time and a surge in client engagement● Orchestrated an in-depth review of internal communications, culminating in a comprehensive report and presentation for the C-suite; successfully advocated for the integration of digital tools like Slack and a CRM system● Directed the overhaul of communication systems to bolster employee engagement, refine brand voice, enhance executive oversight, and augment customer satisfaction; this initiative doubled customer satisfaction scores within a year● Led vendor negotiations and a cross-departmental team of seven for the creation of four premium-quality brand videos and 20+ evergreen videos for social media content coming in under budget ($15,000) -
Strategic Communications Consultant | Digital Marketing | Integrated MarketingFreelance Self-Employed Jan 2013 - Oct 2020Vancouver, British Columbia, CanadaContracts:• Roodenburg Design Consultants• Kinetix• Couple• Boombotix• Rival Games• Target Work: Communications Consulting:Digital marketing strategy for C-Suite and Marketing team which included digital lead generation, digital marketing funnel, social media and voice.Digital Marketing Workshops & Plug-and-play Handbooks:Digital Marketing Strategy Workshops. Included how to build trust and authority in a saturated market, basic - intermediate training on creating digital ads (Google AdWords, Facebook Ads), SEO/SEM, multimedia content and landing page strategy, how to use digital marketing for a lead generation strategy.Social Media:social media plans, budgets, AdWords, Google Display Ads, Facebook Ads, daily content, asset creation, development of corporate "voice", blog posts, evergreen content etc.Public Relations: Media Kit Creation, Pitching (traditional + blog), Creation of Press Releases, Creation of Bios, etc. Production:Estimating projects, budgeting, technical requirements, managing and creating timelines, navigating obstacles, producing promotional materials, quality checks, creation of grant proposals and company documents. Communications:UI / UX copy , technical writing, landing pages, bios, corporate bios, creation of corporate "voice", development of values, email campaigns, consulting on issues management, etc.
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Communications Manager (Contract)Skio Music 2016 - 2017Vancouver, Canada AreaSKIO helps artists win back the freedom to create. Helping artists navigate the legal structures behind music licensing and remixing.Highlights: - Digital Engagement Management of bi-weekly newsletters, community hubs and artistic spaces to foster an inclusive, creative environment for all users - Working with lead UX designers to oversee seamless online user experiences across platforms- Crafted individualised drip campaigns to simplify the legal process and lead the audience through complex legal documentation.- Digital Event Management: Producing VIP Industry events to public-facing artist showcases, delivering public messaging and handling press, community and industry interactions as first point of contact
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Digital Communications SpecialistCanadian Men'S Health Foundation 2014 - 2015Vancouver, British Columbia, CanadaThe Goal: Inspire men to take preventative health measures through the use of humour and other nag-free tactics. Developed brand identity, including a distinctive graphic style and tone for the “Don’t Change Much Campaign” including re-designing the website.Devised optimal communications strategies to reach target audiences. Evaluated advertising and promotion programs for compatibility with public relations efforts.Advised on sponsorship and partnership strategy and tactics from a digital and PR standpoint. Established effective working relationships with potential and current partners such as medical professionals and the CMHF Champions.Developed CMHF’s formal internal digital filing system and structures by working with IT and various heads of departments. Email Marketing: Increased newsletter subscriptions to nearly 5000 from 1000 in under six months through contests and Facebook and Google Ads, while tripling the Facebook fan base without a social media budget. Extracted valuable data and advised based on analytics tools such as Google Analytics, Addthis, Bit.ly, Sprout Social and more. -
Digital Production Coordinator (Contract Position)Rethink Jun 2013 - Aug 2013Vancouver, Canada AreaRethink is an independent creative agency, ranked #3 Global Independent Agency of The Year at Cannes 2022. Collaborating with technical teams, creative directors, artists, talent, copy writers and account directors to produce the best quality product in a timely manner for any given digital project. Tasks included: estimating projects, budgeting, technical requirements, managing timelines, navigating obstacles and producing multiple banner ads for some of the Nation’s top businesses including A&W, BCAA, Playland, Earth’s Own and Shaw.Accomplishments: Coordinating a four day digital live stream stunt campaign to boost a client’s social media and word-of-mouth factor. Top preforming Facebook post reached 32,000 people of which 28.10% were not currently client’s Facebook fans. This post generated 2,222 likes, 65 comments, and 20 shares. The campaign itself generated a lift of 162.45% more stories than the client’s average posts. Our tweets generated 235,117 impressions and reached 69,225 users.
Raquelle Roodenburg, M.Sc Education Details
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Professional Communications -
Public Relations
Frequently Asked Questions about Raquelle Roodenburg, M.Sc
What company does Raquelle Roodenburg, M.Sc work for?
Raquelle Roodenburg, M.Sc works for Self-Employed
What is Raquelle Roodenburg, M.Sc's role at the current company?
Raquelle Roodenburg, M.Sc's current role is Behaviour Change Marketing | Strategic Communications | Health and Sustainability Communications.
What schools did Raquelle Roodenburg, M.Sc attend?
Raquelle Roodenburg, M.Sc attended Uva, Royal Roads University, Kwantlen University College, Kwantlen University College.
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