Raquel Moriconi Pacheco Email and Phone Number

 Business analysis and executive reports Launch of the new loyalty scheme and acquisition strategy in brand new stores Monthly review, including CRM results and financial impact presentation to the board of directors Marketing campaigns plans, forecast and result analysis Support for online channel implementation

 Business analysis and executive reports, including the overall programme review Financial analysis for new payments methods Marketing campaigns plans, forecast and result analysis Support analysis and forecast for expansion | new clubs

Maternity leave

 Business analysis and quarterly reports, including market share analysis Budget management, results analysis and projections for the Harrods Rewards Programme Customer behaviour and propensity analysis Target identification and results forecast Campaign results and return on investment Reports automation

 Customer behaviour and propensity analysis CRM analysis

 Analytical and campaign management implementation in a large retail client. Including project management, interface with technology team , budget control, strategical definition and operational controls. In the first 6 months of the project the e-mail marketing open rate increased by 70% and the overall trade in store increased by 5% Development and implementation of a customer value and customer behavioural segmentation for 2 retail companies Contract renewal for both clients… Show more  Analytical and campaign management implementation in a large retail client. Including project management, interface with technology team , budget control, strategical definition and operational controls. In the first 6 months of the project the e-mail marketing open rate increased by 70% and the overall trade in store increased by 5% Development and implementation of a customer value and customer behavioural segmentation for 2 retail companies Contract renewal for both clients served Implementation of Share of Knowledge Project, including statistical training for consultants Show less