Raquel Moriconi Pacheco Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Nova Odessa, São Paulo, Brazil

Nova Odessa, São Paulo, Brazil

 Business analysis and executive reports Launch of the new loyalty scheme and acquisition strategy in brand new stores Monthly review, including CRM results and financial impact presentation to the board of directors Marketing campaigns plans, forecast and result analysis Support for online channel implementation

Barueri, São Paulo, Brasil

 Business analysis and executive reports, including the overall programme review Financial analysis for new payments methods Marketing campaigns plans, forecast and result analysis Support analysis and forecast for expansion | new clubs

Maternity leave

London, United Kingdom

 Business analysis and quarterly reports, including market share analysis Budget management, results analysis and projections for the Harrods Rewards Programme Customer behaviour and propensity analysis Target identification and results forecast Campaign results and return on investment Reports automation

São Paulo Area, Brazil

 Customer behaviour and propensity analysis CRM analysis

Barueri, São Paulo, Brazil

 Analytical and campaign management implementation in a large retail client. Including project management, interface with technology team , budget control, strategical definition and operational controls. In the first 6 months of the project the e-mail marketing open rate increased by 70% and the overall trade in store increased by 5% Development and implementation of a customer value and customer behavioural segmentation for 2 retail companies Contract renewal for both clients… Show more  Analytical and campaign management implementation in a large retail client. Including project management, interface with technology team , budget control, strategical definition and operational controls. In the first 6 months of the project the e-mail marketing open rate increased by 70% and the overall trade in store increased by 5% Development and implementation of a customer value and customer behavioural segmentation for 2 retail companies Contract renewal for both clients served Implementation of Share of Knowledge Project, including statistical training for consultants Show less

London, United Kingdom

São Paulo Area, Brazil

São Paulo Area, Brazil

Specialist Degree, Without Thesis, Master In Statistics

Bachelor Of Science (Bsc), Statistics

Scientific Initiation: Social and Preventive Medicine Department (Mar-Jul 1997)

High School, Data Processing And Data Processing Technology/Technician