Raquel Moura work email
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Raquel Moura personal email
Graduated in Social Communication from UFRJ, with an MBA in Digital Marketing from FGV, I've been working for 12 years with a focus on digital. In the last 4 years I was responsible for the strategic planning of the social networks of Agência Lupa, period in which the company's Instagram had a leap of 21x its initial size. I have experience in people management, content production, social network monitoring, metrics and performance analysis and online media planning, with a focus on social ads.
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Consultora De Comunicação DigitalFsb Comunicação -
Social Listening SportvSkidun Jun 2024 - Jul 2024✔ Acompanhamento e monitoramento das conversas nas redes sociais do canal SporTV (X/Twitter, Facebook, Instagram e Tik Tok);✔ Monitoramento em tempo real dos principais eventos esportivos do Brasil e do mundo (Copa América, Eurocopa, Brasileirão, Olimpíadas, Mundial de Surf, Liga de Vôlei, etc), além da programação normal dos 3 canais;✔ SAC 2.0;✔ Auxílio na produção de conteúdo;✔ Relatórios diários com insights para o cliente. -
Atendimento Digital SeniorLga Comunicação Dec 2022 - Jun 2024✔ Atendimento digital sênior exclusivo (grande cliente da área de saúde);✔ Interação com as várias interfaces do cliente através de e-mail e telefone, esclarecendo dúvidas e atendendo pedidos e demandas diariamente;✔ Responsável pelo planejamento estratégico de todas as redes sociais do cliente, elaborando o cronograma mensal de publicações;✔ Pesquisa e produção de posts (redação de textos, elaboração de briefings para o designer, acompanhamento do trabalho e aprovação junto ao cliente);✔ Operação (agendamento de posts, acompanhamento do desempenho, eventuais mudanças de estratégia);✔ SAC (acompanhamento e resposta das DMs e comentários feitos nos perfis do cliente);✔ Gestão dos participantes nos perfis fechados do cliente (verificação e aprovação de quem pode ou não participar);✔ Produção de relatório mensal de performance das redes sociais, além de outros documentos extras frequentemente solicitados pelo cliente;✔ Coordenação da estratégia e operação de mídia (Social Ads) junto à profissional freelancer (interface diária, elaboração e envio de pedidos para os anúncios, definição de estratégias, etc);✔ Criação, configuração e gerenciamento do Business Manager e de contas de anúncios do Meta para o cliente;✔ Cobertura digital de eventos presenciais do cliente, incluindo viagens à trabalho. -
Social Media CoordinatorAgência Lupa Jul 2021 - Oct 2022✔ Responsible for all the strategy, content production and social media planning of the company (Instagram, Facebook, Linkedin, Twitter, Youtube and Tik Tok);✔ Monitoring indicators and metrics of reach and interaction on social networks (Buzzmonitor);✔ Coordination and editing of the design, media, video and social media team;✔ Hiring and monitoring suppliers, such as communication agencies;✔ Analysis and presentation of monthly performance results;Idealization and production of social and educational projects;✔ Crisis management;Negotiation and implementation of partnerships with influencers;✔ Budget approval and supervision of online media work;✔ Preparation of briefings and scripts;✔ Writing, proofreading and editing texts. -
Analista De Redes SociaisAgência Lupa Feb 2019 - Jul 2021✔ Monitoramento de indicadores e métricas de alcance e interação nas redes sociais (Buzzmonitor);✔ Análise e apresentação de resultados mensais de desempenho;✔ Idealização e produção de projetos de cunho social e educacional;✔ Gerenciamento de crise;✔ Negociação e implementação de parcerias com influenciadores;✔ Aprovação de verba e supervisão do trabalho de mídia online;✔ Elaboração de briefings e roteiros;✔ Redação, revisão e edição de textos. -
Digital Intelligence AnalystApproach Comunicação Sep 2017 - Feb 2019Rio De Janeiro, Rio De Janeiro✔ Idealization, planning and configuration of searches in social network monitoring tools (Stilingue);✔ Monitoring the capture of mentions, classification and analysis of the captured material;Production and periodic delivery of social network analysis reports and alerts;✔ Crisis management;✔ Digital research and production of material for bids and proposals to attract new customers;✔ Production and submission of social media performance report, based on data from Facebook Insights, Twitter Analytics, Instagram Insights, Youtube Analytics and Linkedin Analytics;✔ Planning and operationalization of online media (Social Ads). -
Social Media AnalystFsb Comunicação May 2015 - Sep 2017Rio De Janeiro E Região, Brasil✔ Analysis and monitoring of data extracted from the main social networks;✔ Mastery of social media search and data analysis tools (Stilingue, V-Tracker, TweetReach, Tweetmeter, Facebookmeter, Scup, Stilingue, Social Bakers, etc);✔ Producing insights and supporting the brands' content production for the networks;✔ Monitoring the general public's perception of brands and their digital presence;✔ Crisis management;Sending monitoring alerts;✔ Development and monitoring of the digital influencers panel;Production and sending of daily, weekly and monthly reports with analysis of the brands' repercussion on social networks;✔ Production of special reports with themes of high repercussion in the networks or of strategic interest to the client;✔ Real time data monitoring during various events, especially the 13th Bidding Round, promoted by ANP. On this occasion, alerts were sent to the client throughout the auction, with monitoring of the buzz on the networks, monitoring of digital influencers and subsequent production and submission of a special monitoring report of the event;✔ Customers served: ANP, Finep, Total, IDB, VLT, Rio Ônibus, SBD, Concremat, Grupo Guanabara Transportes, IBP, Marquise, Nova Friburgo City Hall, Panama Papers (survey on the repercussion of the disclosure of the names of those involved in social networks), FLUMAR & ODFJELL, OTC, Technip, among others. -
Market Research AssistantRede Globo Dec 2013 - Nov 2014Rio De Janeiro E Região, Brasil✔ Study of Consumer Behavior through Social Networks: how the public reacts to the company's products, what are their expectations/frustrations, what is their view of the company, etc.Some work done: ✔ Globo Esporte (GE): study drew a parallel between the audience on the website, from data extracted from GA, and on social networks;✔ Amor e Sexo program: analysis of the entire program/season after its closing, presented to the directors/executives in charge;✔ 2013/2014 Demonstrations: analysis of how Globo's institutional image was affected during the protests, as the company was the target of accusations;✔ Novel Meu Pedacinho de Chão: evaluation of how the public received the novelties in photography, costumes and sets, in addition to the totally ludic and innovative plot, which was a bet of the network;✔ World Cup 2014: monitoring of all the games broadcast by the channel and their repercussion on social networks, with a special study for the Brazilian games;✔ Death of Eduardo Campos: analysis of the repercussion of the coverage by Globo and GloboNews of the accident that caused the death of the presidential candidate;✔ Jornal Nacional: daily report delivered to the general director of the newspaper with considerations regarding the repercussion of the stories involving the political coverage of the 2014 elections;✔ Elections 2014: daily study delivered to the journalism department with a survey and analysis of the repercussion on social networks of the political coverage in the main nationally broadcast newspapers. -
Market Research AnalystEsporte Interativo Jun 2012 - Apr 2013Rio De Janeiro E Região, Brasil -
Marketing AnalystDeskgraphics May 2011 - Oct 2011
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Market Research AnalystQualimetrica Jul 2010 - Aug 2010
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Media InternAgência 3 Feb 2008 - Oct 2009
Raquel Moura Skills
Raquel Moura Education Details
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Fundamentos Em Gestão De Projetos -
Communication, General -
Rock ContentMarketing Digital -
Redes Sociais -
Marketing Digital -
IbpadAnalise De Dados E Bi Para Planners -
Marketing Digital -
PerestroikaDesign E Comunicação Visual -
Antropologia Do Consumo -
IbopeConceitos De Tv -
IbopeMedia Workstation (Mw) -
Ufrj - Universidade Federal Do Rio De JaneiroPublicidade E Propaganda -
Universidade Federal Do Rio De JaneiroEspanhol -
IbeuEnsino De Inglês Como Segundo Idioma
Frequently Asked Questions about Raquel Moura
What company does Raquel Moura work for?
Raquel Moura works for Fsb Comunicação
What is Raquel Moura's role at the current company?
Raquel Moura's current role is Consultora de Comunicação Digital.
What is Raquel Moura's email address?
Raquel Moura's email address is ra****@****.com.br
What schools did Raquel Moura attend?
Raquel Moura attended Udemy Alumni, Instituto De Tecnologia E Sociedade (Its Rio), Rock Content, Lapa Comunicação, Fundação Getulio Vargas, Ibpad, Fundação Getulio Vargas, Perestroika, Escola Superior De Propaganda E Marketing, Ibope, Ibope, Ufrj - Universidade Federal Do Rio De Janeiro, Universidade Federal Do Rio De Janeiro, Ibeu.
What skills is Raquel Moura known for?
Raquel Moura has skills like Digital Marketing, Critical Thinking, Google Adwords, Google Analytics, Digital Strategy, Online Advertising, Web Analytics, Advertising, Social Media Marketing, Sem, Marketing Strategy, Seo.
Who are Raquel Moura's colleagues?
Raquel Moura's colleagues are Rodrigo Pael, Mateus Baeta, Raphael D'oliveira, Gui Rodrigues, Flora Setta, Juliane Oliveira, Fatima Sena.
Not the Raquel Moura you were looking for?
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Raquel Moura
Gerente De Ti | Gerente De Projetos De Ti | Senior It Manager | Executiva De Ti | Transformação Digital | Inovação | Erp Protheus | Tecnologia Portuária | ProcessosSantos, Sp -
Raquel Moura
Analista De Dados | Cientista De Dados | Tech Recruiter | Recrutamento E Seleção | Analista De Rh | Gente E Gestão | Recursos Humanos | Business Partner | Desenvolvimento De Pessoas | Analista De TalentosRio De Janeiro, Rj -
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