Helping artists to understand their audience and how to distribute their content, by developing personalized strategies for DSPs, YouTube and Social Media, taking into account each platform's best practices. I focus on these 4 pillars when we work together:• Content Strategy• Monetization• Content & Rights Management• Data AnalyticsIf you're an artist or a content creator that needs to understand and develop your audience, let's connect.Currently working with:Mario Bautista (Mexican artist / YT: 3M / Instagram: 7M / TikTok: 2M)

• Managed a team of 70+ people worldwide (EMEA, EERU, APAC, LATAM and USLatin), with team motivation as a central pillar.• Implemented the department video strategy, identifying opportunities for revenue growth across DSPs (YouTube, Spotify, Apple, etc.) and social media (TikTok, Facebook and Instagram) for artists and labels such as: Queen, Björk, Emicida, Petit Biscuit, Milky Chance, INNA, Najwa Nimri, Naps, Nancy Ajram, Grupo Frontera, Naïve, Play Two, Nuclear Blast Records, Scorpio Music, AfinArteMusic, Divucsa Music, among others.• Member of the Steering Committee for the development of products as Taxonomy Systems, Business Reviews tools, Spotify Discovery Mode integration, Monitoring & Performance dashboards, MediaBuying, etc.• Developed case studies for international artists to test and prove DSPs best practices for better implementation of audience development strategies and revenue growth (e.g.: back catalogue cloning, audio fingerprint optimization, metadata localization, multiformat strategy, video upscale, etc.)• Identified quarterly OKRs and relevant KPIs for the global team and did analysis presentations of the overall performance of key accounts.• Worked together with central and local senior management to accomplish business objectives across international territories.• Resolved staff member conflicts by actively listening to concerns and finding appropriate middle ground.• Worked closely with other internal teams (Sales, Partner Intelligence,Marketing and Customer Support) to ensure effective management of our department and common business goals.• Ensured full coordination with Operations, Rights Management and Finance teams in order to follow compliance and have revenue optimization as a priority, plus full productivity and efficiency.

• Worked collaboratively with sales team to identify and target local market opportunities in Spain, Portugal and Latin America.• Hired, trained and managed a brand new team for LATAM (6 people).• Strengthened relationships with current accounts through consistent, frequent communication and traveling to their offices for in-person meetings to discuss, ascertain needs and tailor solutions.• Developed content strategies for artists and labels, applying DSPs best practices for audience and revenue growth.• Created timely and accurate reports, internal documents and client deliverables.• Performed effectively in a self-directed work environment, managing day-to-day operations and decisions.• Worked closely with central teams and local stores to ensure global compliance and correct processes.Workshop "Best Practices: Playlists + Trade Marketing" conducted at:- MIL 2019, Lisbon International Music Network. Lisbon, Portugal (March 2019)Masterclass "Revenue and Channel Growth on YouTube" conducted at:- SAE Institute Mexico City, Mexico. (March 2018)

• Account Management• Digital Video Strategy & Audience development• Content Management & Optimization• Video Rights Management, UGC and SEO Strategy• YouTube CMS Management• Trade Marketing on video platforms (YouTube, VEVO, Dailymotion, Tidal)Masterclass "Revenue and Channel Growth on YouTube" conducted at:- SAE Institute Bogotá, Colombia. (November 2017)- Circulart 2017. Medellín, Colombia (November 2017)Workshop "Monetization on Video Platforms" conducted at:- Circulart 2016. Medellín, Colombia (November 2016)- FIMPRO 2016. Guadalajara, Mexico (May 2016)

Although I continued freelance work in some projects, I became more interested and focused in the digital world. My main goal was to get more education in this field by taking different courses in digital journalism, video and photography.

• Member of the production team• Support to the communication and press department• Responsible for the videotheque of the festival (20th-28th of September)

• Booking and management• Support to the artistic director• Promotion of actors and musicians• Production of live shows and theater• PR and communication

• Production of the X Cadaqués Orchestra International Conducting Competition• Coordination of contestants and musicians• Management of logistical aspects• Production and organisation of the contest auditions

• Assistant director• Organisation of the team and logistical management• Organisation and promotion of events, exhibitions and concerts• Public Relations

• New process implementation for clients promotion in global media• Development of back office tasks in the PR department• Clipping and development of monthly and annual reports

• Communication• Marketing• Promotion• Management