Implemented a personalized offers allocation tool, overseeing data integration, system testing, and coordination with stores.Developed customer segment-specific approach and strategy for offers/channels to enhance customer engagement and retailer relevance.Launched the personalized coupon "Minhas Ofertas" across 400 Extrafarma stores.Analyzed and provided insights on sales through personalized channels, collaborating with various departments.Led the implementation of personalized offers module for clients.Defined and prioritized campaigns for customer retention and engagement.Collaborated with GC, Trade, and Marketing teams to ensure aligned communication with brand propositions.Utilized data, analyses, and insights to measure campaign effectiveness and inform decision-making.Engaged with Product Development for customization module enhancements, aligning with market and customer needs

Created, implemented, and monitored the "Meu Desconto" shopping app for Grupo Pão de Açúcar, achieving 4MM downloads in 7 months.Conducted workshops with key retailers and industries during the Meu Desconto tool development, utilizing sketches, prototypes, and UX experience.Introduced the Beer Card project for Ambev, resulting in a 55% increase in sales volume and 13pp gain in market share.Implemented personalized campaign strategy, generating incremental sales of R$25MM in a year (women's fashion sector).Recognized with an award for collaboration

Clients: BMW Veículos, MasterCard, Credicard, Citibank, Ace SeguradoraAnalyzed scenarios and proposed new relationship models for clients, aiming for increased satisfaction and brand recognition.Planned sales actions and crafted presentations (products and services) for diverse audiences in the financial market.Planned and executed incentive actions, onboarding, training, and sales campaigns for service provider companies.

Marketing Manager (Sales and Relationship)Acquired 1.7 million new customers from 2007 to 2010, making the acquisition channel the most profitable for the bank.Managed communication, sales, activation, and retention of financial products through Direct Mail and occasional online channels.Led the largest direct mail sales operation in Brazil, posting 90 million pieces per year.Innovated the implementation of direct marketing sales processes at Banco Itaú.Managed an annual budget of R$80 million.Led the largest direct mail sales operation in Brazil, overseeing the annual posting of 90 million direct mail pieces.Received Sales Achievement Awards for consistently surpassing quarterly targets in credit card sales.Spearheaded innovation by implementing the direct marketing sales process at Banco Itaú.Developed a precise model for managing processes and related costs, integrating all suppliers and their processes.Successfully managed and developed the team under my responsibility.Actively participated in national and international Marketing Direct congresses.

Planned, coordinated, and controlled short, medium, and long-term strategies.Ensured optimal performance of the receptive service in the contracted EPS.Interfaced with all portfolios to align with strategy and facilitate product sales.Implemented a factory model for direct mail production at Banco Itaú, increasing annual mailings from approximately 250,000 to 50 million.Coordinated events for suppliers and service providers.Received Sales Achievement Awards for exceeding quarterly targets in credit card sales.

Implemented the customer chain sales model (Member-get-Member).Established a "factory" for direct mail production at Credicard.Received 4 SUPER Awards (Sistema Único de Premiação e Recompensa) for surpassing quarterly targets in credit card sales.Awarded the Club VIP Prize for outstanding goal achievements in annual sales, recognized by the vice-presidency.