- Create and develop products that fits Consumer, Customer and Company's needs- Extending and rejuvenating current brand scope by introducing new yarns that appeal to a younger audience and to more popular techniques that represent highest sales potential. - Shape brand innovation roadmap - Create main brand assets (Fashion and home décor magazines, key visuals, digital assets, consumer leaflets, tutorial videos, displays and other tools that supports countries to increase sells) and ensure that all brand assets are developed according to brand guidelines- Ownership of the product P&L and Budget

- Building the digital brand footprint ensuring that the right message reachs the targeted audience.- Development of new brand website: www.anchorcrafts.com- Develop and manage digital marketing campaigns (brand awareness and engagement) with special focus on Social Media: Facebook, Instagram and Pinterest @anchorcrafting #anchorthreads- Produce, analyze and interpret performance reports of digital marketing campaigns- Build content strategy and implementation across all online touch points with offline visibility.- Create and manage european digital marketing strategy with budget requirements.- Develop and manage content calendar for digital marketing.- Work closely with marketing manager to assure consistency in brand messaging; and product management to tailor digital marketing strategy to align with development roadmap.-Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPI’s).

-Definition of brand positioning and alignment on a consistent strategy across Europe and Worldwide.-Create main brand assets ensuring consistency with brand guidelines and across formats (touch points) for a more effective comunication.-Shape brand innovation roadmap -Create and develop products that fits Consumer, Customer and Company's needs-Define ways of working with Global US team in new EU projects-Portfolio optimization and renovation-Ownership of the product P&L and Budget-People Management

-Define the category strategy and road map leveraging the company's key brands-Create and develop products that fits Consumer, Customer and Company's needs-Portfolio optimization and renovation-Ownership of the product P&L and Budget-People Management

- Development of the european trade marketing strategy for a Pet brand.- Several european toolkit deployments with new product launches across Europe.- Integrating a new brand acquisition by developing a business strategy for the new brands.-People management

- Report to the Managing Director with direct management of 1 person- Marketing plan for all Dr. Oetker Brands ATL and BTL- New product development and launch program;- Development and implementation of a Digital Marketing Strategy (Facebook, Pinterest, enews, website, CMS)- Development and implementation of a digital loyalty program

- Report to the Managing Director - Marketing plan for all Dr. Oetker Brands (Ristorante, Casa di Mama, Bistro and Tradizionale)above and bellow the line- Development and implementation of a Digital Marketing Strategy- Website, enews, Social Media (Facebook) content management and planning- Packaging creativity and development.- Analysis of market trends through market research, Nielsen reports, tracker studies- Creation, development and implementation of a taylor-made Truck for tastings on public areas

- Report to the Managing Director - Marketing plan for all Dr. Oetker Brands (Ristorante and Pizzanova) above and bellow the line- Website and enews implementation- Consumer promotions development and management- Point of sales material development and management- Sampling team development and management- Analysis of market trends through market research and Nielsen reports

- Report to the agency responsible (several locations in Lisbon)- Give support to clients on several areas - financial products, credit , etc

- Report to the Sales Team Manager- Negotiation and implementation of activities in store (extra displays, Gondolas an POS material)- Implementation of planograms

- Report to the Software partnership Manager- Intranet partnership content update

- Report to the Portuguese Ambassador and to the Comercial Secretary- Create incentives and opportunities for the bilateral commerce between the 2 countries