Raquel Zeña Vela Email & Phone Number

Peru

Lima, Perú

Develop and implement marketing strategies to increase the market share of the credit card in assigned retailers.- Led customer segmentation experiments, leveraging data-driven insights to achieve a 12% increase in online conversion rates, resulting in enhanced brand visibility and significant customer engagement growth.- Successfully coordinated multi-channel digital marketing campaigns (email, social media, sms, google ads) that resulted in an increase of 59% in sales, creating customer loyalty and retention.

Lima, Perú

Responsible for the execution and supervision of marketing campaigns, contributing to sales growth and positioning of key products.- Executed the launch of a marketing campaign for a new product including social media, traditional media, and in-store activations. Winner of the 2020 Bronze Effie Award.- Led the coordination of integrated marketing campaigns across social media and traditional channels, achieving a remarkable 291% year-over-year sales growth in the baby food category in 2019, significantly exceeding targets.- Optimized marketing budget allocation and tracking, resulting in a 5% decrease in spending.

Lima, Perú

Support the development of digital strategies and promotional material to increase market share for assigned brands.- Oversaw the development and execution of digital strategies for Hair Color brands, successfully launching a new premium brand and capturing a 5% market share within six months.- Cooperated in the development and implementation of POP material in modern channels achieving lead time reduction by 5%.

Master Of Science - Ms, Marketing And Digital Media

Activities and Societies: Part of the delegates group for the master's program International seminar in San Francisco.

Bachelor Of Marketing And Business Administration, Marketing And Business Administration

Credited First Division (Equivalent GPA: 3.92/5)

Economía

High School Diploma