I help founders increase ENTERPRISE VALUE. It is not always easy to do or even articulate how to do. Sometimes it is downright hard to pull off.BUT: As a founder you can do this! There are down to earth pragmatic methods to succeed. Let me help you CREATE OPTIONALITY.Creating optionality for a company comes in three flavors.1. Building a profitable company you can run for years to come2. Attracting and closing investors to help you scale the topline for growth3. Identifying and capturing M&A opportunities when the windows openHOW do you do it?Well, that’s the hard part for sure. Here are some examples, although I’ve got to tell you, every business has its nuances. Not all challenges are the same.IMPROVED TEAM EFFECTIVENESSSeems obvious, doesn’t it? Get the team to be more effective and results will follow. Which part of the team is the challenge? Is it Marketing? Sales? Product? What needs to improve? Is it a metrics issues? Maybe expectations are not clear or documented? Or perhaps you have the right people, they are in the wrong seats.LEADERSHIP ACCOUNTABILITYNot all leaders know how or are willing to be held accountable by their board. This could have been observed in a meeting when the buck is passed rather than taking ownership of a bad metric. As a founder, you need a team of leaders that not only know how to be held accountable but thrive on it.BEATING METRICSTo start, it is critical for a founder to know the applicable performance metrics for their stage and the next upcoming stage. Not knowing which metric to track or how to track them is a common problem. Specific industies and business models are heavily benchmarked. You also need to know the dependencies and interactions between these metrics and benchmarks. You want to increase enterprise value? This is where the rubber meets the road!Okay, so there are a few of the highlights of what we will work on to make it happen. You might be asking why am I the best fit to advise and coach you through these challenges?First off, I’ve been in your shoes. As a past CEO, President, COO, Board Chair, and Board advisor, I have been fortunate to have led numerous B2B SaaS companies through the startup phase, raising capital, tough times, great times, and several M&A exits. Also, I’ve worked as an advisor to SaaS founders and boards for over two decades. Since before SaaS was called SaaS.If you need help getting past a plateau in your SaaS journey, connect with me here on LinkedIn, and visit RickRalston.com to learn more about getting started.