At G2, we offer strategic and specialized consulting, developing tailored solutions for companies seeking to maximize their results and improve their operations. We operate in an integrated manner across the areas of Commercial Management, Sales, Marketing, and Administration, providing clients with the content and support necessary to elevate their businesses.Main areas of expertise:Commercial Management and Sales Consulting:Development of robust strategies for B2B and B2C sales, focusing on optimizing conversion, retention, and customer loyalty. Implementation of advanced techniques for negotiation, pricing, and sales funnel management.Development and enhancement of commercial processes, along with specialized training for sales teams to achieve high-performance levels.Marketing Consulting:Planning and execution of digital marketing campaigns, including paid traffic strategies on platforms such as Meta Ads (Facebook and Instagram) and Google Ads.Development of branding strategies, increasing brand recognition, positioning in digital environments, content creation and scheduling and e-commerce.Administrative Consulting:Structuring and restructuring of administrative, operational, and financial processes to increase efficiency and profitability.Monitoring KPIs and developing management reports to support strategic decision-making.Training and Workshops:Conducting workshops and training sessions focused on sales, negotiation skills, digital marketing, data analysis, and team management.Lectures on topics such as Inbound and Outbound Marketing, Branding Awareness, and Customer Experience, with a focus on practical strategies and measurable results.Our commitment is to support companies in building solid and successful trajectories by employing market best practices, innovative insights, and a strategically results-oriented approach.

Responsible for overseeing the B2B sales operation and driving business expansion across the national territory, I am directly involved in identifying potential clients, formulating client engagement strategies with the team, negotiating contracts, and implementing management systems. Furthermore, I provide strategic support in the commercial development and management of clients and their respective teams.I work as well in a very close collaboration with the Marketing team to devise strategies for customer acquisition, conversion, and retention, as well as actively participate in trade shows, industry events, and conventions.System Solutions is a SaaS company, which offers ERP and CRM tools for small and medium companies, providing sales and management automation control.

As the direct leader of a 17-member team, I was entrusted with the stewardship of the company’s Institutional Marketing and the comprehensive management of Agência Conecte-se (a subsidiary of the Afine-se Group). In this capacity, I was responsible for designing and executing high-impact strategies to drive the Afine-se brand’s expansion across digital platforms (YouTube, YouTube Ads, Meta Ads, Google Ads) and SEO / SEM optimized websearching. This included the development of a new corporate website and E-commerce platform. Moreover, I collaborated closely with the Agência Conecte-se team to formulate and implement sophisticated marketing strategies for some of the nation's largest aesthetic clinics.I was also tasked with overseeing the analysis, optimization, and execution of market campaigns grounded in data-driven insights, utilizing advanced metrics and analytics tools such as Google Analytics, Power BI, and Meta Business Suite.Additionally, I served as a keynote speaker and marketing trainer, providing instruction on Inbound and Outbound Marketing, Branding Awareness, and Data Analytics to the company’s principal licensees. My responsibilities included spearheading the implementation of direct marketing strategies, brand positioning initiatives, and digital engagement frameworks.

As a consultant for B2B business operations in the areas of Marketing and Sales for Afine-se’s network of licensees, I was responsible for devising digital marketing strategies, overseeing paid traffic campaigns across Meta (Facebook Ads) and Google (Google Ads), and conducting SEO and SEM's performance analyses. Additionally, I spearheaded efforts in brand positioning across digital media, product line placement in digital platforms, and e-commerce sales. My role included training sales teams for licensees, implementing techniques for customer conversion, retention, and loyalty, as well as creating sales scripts and consumer journey frameworks.I delivered numerous trainings on sales techniques, negotiation, handling objections, pricing strategies, team building, sales metrics, product and service line adjustments, and commercial positioning. These trainings were conducted both online during the pandemic and in-person post-pandemic. As a result of the strategies I developed, including digital marketing campaigns and sales process trainings, the clinics within the consultancy project achieved an average sales conversion increase of 76% and a 60% growth in average revenue.Furthermore, between 2021 and 2022, I led a team of 13 people and executed the restructuring of Agência Conecte-se, expanding the range of services provided and optimizing the agency’s team. I subsequently assumed full management of the company. Self-employed professional (PJ).

I held full responsibility for managing the company’s commercial operations, ensuring seamless oversight of all sales orders originating from the primary sales channels. This involved analyzing and approving sales orders, organizing the intake process, and facilitating the customized production of orders in accordance with specific requirements. I also managed the coordination of the entire logistics workflow, ensuring that orders were processed and delivered on schedule according to predefined timelines and production plans.In addition to these responsibilities, I managed all aspects of sales demand, contracts, commercial policies, and terms, ensuring that each was aligned with the company’s strategic objectives. I was also tasked with coordinating the proper organization and processing of sales orders to maintain efficiency and accuracy in operations.Moreover, I led a team of Sales Representatives across the national territory, overseeing their activities, providing strategic direction, and ensuring the alignment of their efforts with the broader sales goals of the company. Through effective leadership and coordination, I ensured that the sales team met their targets while upholding the company’s standards for service quality and customer satisfaction.

Taking all the B2B client portfolio for the Latin American market, I was responsible for overseeing all sales processes, including the import and export of the company’s manufactured equipment. This entailed managing the entire commercial flow, as well as the export operations of materials, ensuring close coordination and supervision of the shipping process until the equipment reached the client.I played a central role in negotiations, video conferences, and online training sessions with colleagues from the company's units in Germany, the United States, China, and India. My involvement in these international collaborations ensured alignment and consistency across regions.Furthermore, I actively participated in 100% of the trade shows during my tenure with the company, taking responsibility for budgeting, setup, and organization, as well as contributing to the development of content and event strategies. These exhibitions were key opportunities for client engagement and brand visibility, where I worked on refining the company’s messaging and approach to potential customers.