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An accomplished Marketing Executive with over 25 years of leadership, marketing communications, sales enablement, and event management experience. Adept at managing budgets for positive ROI, implementing lead generation campaigns, optimizing attendee experiences, and ensuring consistent brand management across multiple digital channels. Proven expertise in audience strategy and acquisition, seamless planning and logistics, and creative team collaboration to drive attendee engagement. A 15-time award-winner for marketing communications and event creativity, transforming challenges into triumphs, consistently earning acclaim. Advanced certifications in event marketing and creative communications. Specialties: Strategic Planning, Market Research, Analytics, Project Management, Communications, Branding, CRM, Marketing Automation, Lead Generation, Digital Campaigns, Web Design, Graphic Design, Event Marketing, Advertising, Public Relations, Copywriting, Content Marketing, Proposal/RFPs.Core Industries: Financial Services, Construction, Staffing, Government Services
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Vice President Of MarketingThe Pacific Financial Group, Inc. May 2019 - Mar 2024Bellevue, Washington, Us- Executive marketing leader for a $4B Wealth Management and Fintech innovator during a 5-year, 60% growth phase.- Redefined standards for all corporate marketing and brand activities, digital lead generation, and marketing automation, allocating a $700,000 budget.- Creative Director and Chief Content Strategist overseeing all design and content creation.- Executed over 50 digital and traditional marketing campaigns annually. Increased website traffic, mail open and click rates, online lead generation, and social media engagement by 460% over 5 years. -
Sr. Director Of Customer Marketing & Sales EnablementTrueblue Inc. Sep 2011 - May 2019Tacoma, Wa, Us- Senior marketing leader, guiding and developing a diversified team of 22 people focused on the aviation, manufacturing, and renewable energy (solar, wind) construction vertical markets.- Revenue from marketing-influenced activities exceeded $50 million annually. - Development, management, and tracking of 30 lead generation and recruiting campaigns annually.- Implemented experiential marketing plans for 75 national and regional tradeshows. Managed all phases of the event’s lifecycle and a budget of $1.4 million. -
Past President/Executive Committee ChairInsurance Marketing & Communications Association 2008 - 2012Minneapolis, Mn, Us- Past President, Executive Committee Chair, and Board Member for the nation's oldest insurance marketing trade association.- Led the group's resurgence through strategic vision and passionate leadership. Helped enhance member services, grow membership by 18%, and turned red numbers into black.- Winner of 12 Showcase Award Best of Show and Awards of Excellence for financial services creative communications. -
Director Of Marketing, Communications & ItAssociation Of Washington Cities Apr 2010 - Sep 2011Olympia, Wa, Us- Part of AWC senior leadership team. Directed a communications and IT team of 10 responsible for producing all marketing communications, events, on/offline media, network administration, and software application development. Annual marketing budget of $1.5 million.- Successfully implemented an integrated marketing plan for AWC member programs, increasing the state’s second largest health insurance pool to over 35,000 insureds.- Provided marketing oversight for all online communications including web, social media, e-mail, video, and digital tracking service for over 200 legislative bills annually. -
Sr. Events Marketing ManagerRussell Investments Aug 2005 - Sep 2009Seattle, Wa, Us- Managed all phases of the event’s lifecycle for Russell’s largest revenue-generating business unit.- Successfully executed over 100 domestic and international events annually, within a budget of over $4 million.- Achieved an average of 68% lead conversion rate and an 82% net promoter score on Russell hosted events.- Elevated the Russell Indexes global event program and client experience. Led the execution of 23 events throughout the US and Asia. -
Senior Marketing Communications ManagerDeloitte Jun 2002 - Jun 2005Worldwide, Oo- Cross-functional pursuit team leader for 10 winning proposals totaling more than $7.5 million.- Planned and executed 20 regional events annually including the Pacific Northwest Fast 50 Technology Awards.- Market analysis and segmentation, including value mapping and relationship mapping.
Ron Rice Skills
Ron Rice Education Details
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Western Washington UniversityVisual Communications Education -
Green River Community CollegeGraphic Design
Frequently Asked Questions about Ron Rice
What is Ron Rice's role at the current company?
Ron Rice's current role is Marketing, Communications & Brand Strategy Executive | ROI-Driven Innovator & Audience Engagement Expert.
What is Ron Rice's email address?
Ron Rice's email address is ri****@****hoo.com
What is Ron Rice's direct phone number?
Ron Rice's direct phone number is +125353*****
What schools did Ron Rice attend?
Ron Rice attended Western Washington University, Green River Community College.
What are some of Ron Rice's interests?
Ron Rice has interest in Contemporary Jazz, Live Music, Sports, Travel.
What skills is Ron Rice known for?
Ron Rice has skills like Public Relations, Advertising, Marketing Communications, Budgets, Public Speaking, Integrated Marketing, Project Planning, Strategy, Project Management, Marketing, Event Planning, Online Marketing.
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