- Planning and execution of the Go-To-Market (GTM) of new products and releases of existing and new products. - Taking an active part in the strategy and roadmap discussions of new product introductions and positioning.- Collaborating with internal stakeholders, including product, design, customer success, R&D and support teams. - Leading the sustainable marketing strategy of the company, focusing on meeting the ISO compliance requirements.- Collaborating with regional and global teams including distributors and actively drive the relationship and implementing the global marketing strategy in each local regional. - Organize and deliver relevant training to ensure internal and external teams are effectively educated, aligned and informed on the product perspective messaging and new selling tools.- Ongoing content creation assets including localization, translation, product brochures, technical papers, case studies, articles, landing pages, white papers, and social media posts, messaging, internal communication.- Interview customers for success stories, pitch articles to local media outlets, create and maintain ongoing relationship with key opinion leaders.- Producing online and offline events from end-to-end, including exhibition and webinars locally and globally.- Support sales managers with CRM processes, enhance lead nurturing with sales and marketing automation tools.

- Managed social media campaigns to attract new customers, engaging with existing ones, creating necessary tools to engage users, generate leads and increase sales.- Responsible for managing social media influencers from end-to-end, starting from influencers screening to content creation. - Managed campaign budgets for global brands such as Coca-Cola, Winner, K&Care and more.

Data collection and analysis, with responsibility for conducting salary research gathering, and measuring information from a variety of sources to get a complete and accurate picture of an area of interest