Business leader & Marcom expert with over 20 years of experience in B2B and B2C marketing in the GCC region across multinational (Baker Hughes), regional (Majid Al Futtaim, Apparel Group) and governmental organizations (RTA, Abu Dhabi municipality). Proven skills in strategizing, designing and delivering award winning & record-high marketing campaigns, product launches and seminars; as well as building C-level networks of industry professionals. Lead strategic partnerships & collaborations with stakeholders & business partners.Curated and led remarkable number of world class events and crowd puller shows and activations. Specialised in content creation, influencers relationships and social media expert. Qualified trainer in Marketing Mix Modelling (MMM) and measuring ROI; certified in a variety of trainings ranging from strategy, project management, data analytics, digital media planning and situational leadership. Specialised in strategic online media buy and partnerships with key social and digital platforms.