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As an innovative and results-oriented Senior Global Executive, I have built a progressive career over 15 years of experience within the footwear industry leading teams, constantly achieving financial targets, and establishing a clear global strategic direction. Record of success in partnership establishment, brand recognition elevation, market positioning advancement, and building and managing businesses that generated multi-million dollars in revenue for well established companies including: adidas, Under Armour, and Nike.In partnership with the executive leadership team, participated, accelerated and embedded a company-wide culture with dominant values of Diversity, Equality, and Inclusion.
Jordan Brand Nike
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Global Vice President Streetwear FootwearJordan Brand Nike Jan 2024 - Present
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Senior Director Lifestyle FootwearJordan Brand Nike May 2022 - Dec 2023
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Global Vice President Product, Footwear & ApparelAdidas Mar 2021 - Apr 2022Herzogenaurach, Bavaria, De -
Sr. Director FootwearAdidas May 2017 - Feb 2021Herzogenaurach, Bavaria, DeAs a highly motivated and innovative Global Senior Director successfully set up and drive the implementation of the global business unit product strategy while assuring adherence to global brand and category direction.By leveraging strategic leadership, decisive channel planning, and diversification of product offering, efficiently directed a $300M+ global business to consistently achieve 5-11% annual growth. A few accomplishments are listed below: * Fostered strong working relationships with multiple cross-functional teams to meet target KPIs and to streamline product category processes.* Established a sustainable revenue generation business of $80M with over 40% YTD by driving sales initiatives and diversifying the global product offering.* Proactively demonstrated strategic leadership skills by spearheading and guiding multiple cross-functional teams throughout two category re-organizations.* Played a pivotal role in driving and establishing the diversity and inclusion policies and procedures being a key member of the United Against Racism, Communities, and Brand Partnerships Subcommittee, as well as the Champion's Council. -
Director FootwearUnder Armour Jan 2015 - Mar 2017Baltimore, Maryland, UsBy strategically leading the basketball footwear function I successfully delivered multi-million dollars revenue generation and elevated company's positioning within competitive markets. Being a product strategist I efficiently managed the end-to-end product creation lifecycle to launch innovative and cutting edge products to the market. Several accomplishments are listed below: § Built and established a successful basketball product range by leveraging knowledge of consumer behavior and competition products.§ Achieved over 80% incremental growth by conceptualizing and implementing an effective brand and sales plan aligned with global product strategy and brand positioning. Resulting in #2 market position in North America.§ Drove sales product growth within the team/specialty channel through effective identification of market niche and in-depth knowledge of competitor’s product features. -
Volunteer CoordinatorKairospdx Jan 2014 - Jan 2015Portland, Oregon, UsKairosPDX is an organization that focuses on closing the achievement and opportunity gaps for students of color and historically underserved students in Portland. The organization offers, a K-5 Public Charter School, Family Connections programming, and Early Learning Network, Training Academy & Advocacy & Policy My responsibilities as the volunteer coordinator is to recruit, train and on-board volunteers. I also handle creating policy and orientation handbooks and organizational logistics. -
Senior Product Line Manager- Mens Athletic Training FootwearNike Jul 2013 - Jan 2015Beaverton, Or, UsAs a results-oriented Leader I constantly sought to elevate brand positioning of footwear men's training by creating and implementing an innovative 3-year plan. My proven record of success is in steering a $400M business with over 5% annual growth by cultivating strategic partnerships with key retailers. Several of my accomplishments are listed below: * Initiated multiple innovative product strategies to gain market share leading to 4% increase in footwear men's training and sustaining high revenue and margin generation.* Efficiently liaised with design and development teams to meet seasonal timelines and KPIs, as well as to achieve product innovation and excellence. -
Product Line Manager - Jordan Brand FootwearNike Aug 2011 - Jul 2013Beaverton, Or, UsBy leading the overall product creation process and 3-year line planning, as well as meeting established sales KPI, I successfully advanced company's positioning within competitive markets. Furthermore, I fostered solid partnerships with NBA, NCAA, and high school athletes to ensure effective product line promotion.Few accomplishments are found below. * Revamped the overall product and signature lines to ensure alignment to consumer and market insights.* Achieved over 15% sales increase by leveraging expertise and knowledge of consumer behavior and market trends. -
Senior Product Manager- OriginalsAdidas Jun 2008 - Aug 2011Herzogenaurach, Bavaria, De -
Product Line ManagerPuma Group Apr 2007 - May 2008Herzogenaurach, De -
Associate Business ManagerFila May 2006 - Apr 2007Us -
Market ManagerAlloy Media + Marketing 2002 - 2006New York, Ny, Us
Rashad Williams Skills
Rashad Williams Education Details
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Brandeis UniversityAmerican Studies -
University Of Maryland - Robert H. Smith School Of Business
Frequently Asked Questions about Rashad Williams
What company does Rashad Williams work for?
Rashad Williams works for Jordan Brand Nike
What is Rashad Williams's role at the current company?
Rashad Williams's current role is Global Vice President Footwear at Jordan Brand.
What is Rashad Williams's email address?
Rashad Williams's email address is ra****@****ail.com
What is Rashad Williams's direct phone number?
Rashad Williams's direct phone number is +178632*****
What schools did Rashad Williams attend?
Rashad Williams attended Brandeis University, University Of Maryland - Robert H. Smith School Of Business.
What skills is Rashad Williams known for?
Rashad Williams has skills like Footwear, Sporting Goods, Sportswear, Shoes, Product Development, Marketing Strategy, Merchandising, Brand Management, Tech Packs, Apparel, Outerwear, Leadership.
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