Rashad Brown Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Seattle, Washington, United States

Spearheaded fundraising initiatives resulting in $57 million dollars raised between FY19 and FY23 from members, fueling KUOW's mission enabling the team to make significant impact in the Puget Sound region. Oversaw 13.6% increase in membership revenue of the past four fiscal years, $10.9M in FY19 vs $11.7M in FY23.Collaborated across departments and displayed a strategic fundraising mindset, implementing innovative strategies that led to a 12% improvement in overall member retention from 2019 to 2023. Demonstrated exceptional resilience and adaptability, ensuring fundraising stability and growth throughout the pandemic and during times of economic uncertainty.

Seattle, Washington, United States

Seattle

San Francisco Bay Area

Generating RevenueThis role is responsible for developing and implementing holistic fundraising strategy to retain and grow the monthly giving program; raised $9 million in FY’2017 and on track to raise $12 million in FY’2018, representing a 30% growth.Marketing and Awareness BuildingThis role collaborates with the communications team to develop multi-channel marketing and branding campaigns and partners with other departments for implementation to build and maintain awareness, cultivate relationships and to illustrate of donor impact to reinforce KQED’s brand value.

Fundraising: Design and execute primary membership ($1-$999) fundraising strategy; raised $2 million in 2015, representing a 5% growth compared to 2014 using direct mail, on-air, and digital products. Coordinate with all other departments within the organization to ensure adequate staffing and internal synchronization of fundraising strategies and messages across all communication channels. Marketing & promotion: Collaborate with marketing and programming teams to align station brand with a relevant community presence in support of fundraising efforts.Stewardship & engagement: Implement strategies to consistently maintain an average annual new member percentage of 16% year-over-year, retain first year donors at an above-industry standard rate of 45% and multi-year donor retention rate of over 65%, and maintain a monthly donor year-over-year retention rate of 79%. Since becoming a listener supported station in 2011, responsible for fostering and growing the membership program from 500 donors (0.02% cume) in 2010 to over 15,500 (5% cume) in 2015.Management & supervision: Budget oversight of all membership expenditures. Supervise four membership staff and offer broad oversight of volunteer program.

Seattle, Wa

Fundraising: Oversaw the annual membership campaign raising $1.9 million in 2014 representing a 47% growth in total membership revenue since becoming a listener-supported station in 2011. Used relationships with consultants for both on-air fund drive and direct mail campaigns. Analyzed appeal reports to plan, manage and execute fund drives and direct mail campaign. Managed donor renewal program, monthly sustaining gift program, new donor acquisition strategy, and e-marketing programs.Direct Mail: Designed and executed campaigns for renewals, additional gifts, monthly donors, and lapsed members and prospects in conjunction with consultants. Analyzed data for donor segmentation to maximize the efficiency of the direct mail campaign. Reviewed giving trends and results to adjust subsequent efforts. Pledge Drives: Managed the planning and execution of three 10 day on-air fundraising campaigns each year between 2011-2014 representing 38% of total annual campaign revenue. Coordinated with programming and marketing teams to ensure on-air fundraising messaging was consistent with campaign goals across all digital products. Database: Managed database team to maintain integrity of donor data and gift records. Ensured strict confidentiality and security were adhered to by following PCI Compliance rules. Employed proficiency in database management and utilization to enable efficient, strategic and well informed fundraising in addition to tracking all meaningful donor interactions. Employed “stop/loss” prevention best practices to ensure the health and integrity of over 5,500 credit card and direct debit EFT files representing 35% of total monthly revenue. Membership Services: Oversaw stewardship strategies for donor inquiries ensuring that adequate, appropriate and timely handling of requests were acknowledged or handled within two business days.

Membership: Implemented the annual membership campaign and assisted the Development Director with fund drive planning and strategy. Implemented the donor stewardship plan by providing timely gift acknowledgments, follow-up to donor inquiries and correspondences, thank you gifts, and other items of recognition. Produced and coordinated mailings, calls, and e-mail lists for all membership and prospect communications.Website: Oversaw the maintenance and implementation of the website strategy. As the webmaster, developed KING.org style guides, developed policies and procedures, reviewed website and streaming channels weekly to ensure accuracy, appropriate brand usage and quality control across all digital products. Managed the KING.org website redesign project of 2011 and assisted in the creation of the online fundraising infrastructure. As the webmaster, acted as the main point of contact for all technical issues pertaining to KING.org and subdomains. Developed reports for monthly web traffic and usage pattern analysis. KING FM transition to a listener-supported format: Responsible for drafting press releases and other marketing materials in support of the KING FM transition campaign. Assisted the Development Director with infrastructure building to support KING FM’s new business model and assisted with implementing a permanent membership department and program. Managed the donor database conversion project.

Assisted with developing online promotional campaigns on the KING FM streaming channels. Developed trade agreements with local clients. Repaired pre-roll technical issues that pertained to KING FM streaming channels.