Rashad N. Email & Phone Number

Colombo, Wp, Lk

Sri Lanka

𝐈 𝐝𝐫𝐢𝐯𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬-𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬, 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐢𝐧 𝐌𝐞𝐭𝐚 𝐚𝐧𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.- Proactively monitored and adjusted bidding strategies to maximize ROI and stay within budget constraints.- Regularly analyzed search query reports to identify new keyword opportunities and negative keywords, improving campaign… Show more 𝐈 𝐝𝐫𝐢𝐯𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬-𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬, 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐢𝐧 𝐌𝐞𝐭𝐚 𝐚𝐧𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.- Proactively monitored and adjusted bidding strategies to maximize ROI and stay within budget constraints.- Regularly analyzed search query reports to identify new keyword opportunities and negative keywords, improving campaign efficiency.- Presented clear and actionable performance reports to clients, explaining key metrics and recommendations for optimization.- Consistently exceeded client expectations by achieving KPIs for lead generation, website traffic, and conversion rates.- Mastered retargeting and remarketing techniques on Meta platforms to re-engage potential customers and drive conversions.- Stayed up-to-date on the latest industry trends and algorithm updates, adapting strategies to ensure optimal campaign performance.- Successfully managed high-volume performance marketing budgets exceeding 1M INR/month for clients in diverse industries.- Restructured underperforming Google Search campaigns, boosting quality scores and reducing cost-per-click by 12%.- Identified and expanded into new, high-potential audience segments across Meta platforms, scaling client reach by 20%. Show less

Colombo District, Western Province, Sri Lanka

Sri Lanka

Develop and execute social media campaigns to increase brand awareness, engagement, and sales, resulting in a 25% increase in website traffic and a 10% increase in sales conversion rates.Managed catalog sales on multiple e-commerce platforms, including Lazada and Shopee, achieving a 15% increase in revenue and a 20% increase in average order value.Create and optimize Google Shopping campaigns, resulting in a 30% increase in ROAS and a 25% increase in sales… Show more Develop and execute social media campaigns to increase brand awareness, engagement, and sales, resulting in a 25% increase in website traffic and a 10% increase in sales conversion rates.Managed catalog sales on multiple e-commerce platforms, including Lazada and Shopee, achieving a 15% increase in revenue and a 20% increase in average order value.Create and optimize Google Shopping campaigns, resulting in a 30% increase in ROAS and a 25% increase in sales revenue.Monitor campaign performance on a daily basis, adjusting bids and budgets as necessary to maintain a healthy ROAS above 6 and achieve campaign KPIs.Established enduring relationships with e-commerce clients, understanding their unique product offerings and market dynamics to deliver targeted marketing solutions.Provided timely and data-driven performance updates to e-commerce clients, showcasing revenue growth, conversion rates, and customer acquisition metrics to demonstrate campaign effectiveness.Analyze channel mix performance and identify opportunities to improve campaign efficiency, resulting in a 10% reduction in cost per acquisition (CPA) and a 5% increase in ROAS.Collaborate with cross-functional teams to develop and implement onsite campaigns, resulting in a 15% increase in website conversion rates and a 10% increase in average order value.Generate weekly campaign performance reports highlighting key metrics and insights for higher management, resulting in improved decision-making and strategy refinement.Maintain brand guidelines and ensure consistent messaging and visual identity across all e-commerce channels.Continuously research and stay up-to-date on industry trends, emerging platforms, and new tools to improve campaign performance and stay ahead of the competition.Manage e-commerce budgets effectively, maximizing return on investment while minimizing waste and inefficiencies. Show less

Sri Lanka

Worked on a six-person team to build a new SEO strategy for simplebooks.comKeyword Research and Competitor Analysis to identify areas where Simplebooks could provide information to drive "meaningful" traffic and leads.Content Audit to evaluate existing content on simplebooks.com and finding blog articles that can be deleted, redirected, merged, or improved/updated.Making recommendations to improve the quality and performance of each blog article based on insights… Show more Worked on a six-person team to build a new SEO strategy for simplebooks.comKeyword Research and Competitor Analysis to identify areas where Simplebooks could provide information to drive "meaningful" traffic and leads.Content Audit to evaluate existing content on simplebooks.com and finding blog articles that can be deleted, redirected, merged, or improved/updated.Making recommendations to improve the quality and performance of each blog article based on insights uncovered from the content audit.Developing a detailed Content Promotion Strategy to initiate a long-term engagement and attract leads over time, while directly addressing an audience that fits the ideal customer profile.Researching and identifying potential sites to obtain quality Backlinks.Tools used • Ahrefs • KWFinder • Google Analytics/ Search Console/ Trends• Show less

Sri Lanka

Reporting:Extracted MOBILE and MBB information from the Post Analysis Report prepared by Pelatro on a daily basis and reported to the Campaign Manager who would then make decisions to push certain campaigns within the month to ensure that the targets for that month would be met.My key responsibility was to coordinate with the Product Managers and prepare the following campaigns:Initially I prepared NBO campaigns on a daily basis. But due to the ineffective revenue… Show more Reporting:Extracted MOBILE and MBB information from the Post Analysis Report prepared by Pelatro on a daily basis and reported to the Campaign Manager who would then make decisions to push certain campaigns within the month to ensure that the targets for that month would be met.My key responsibility was to coordinate with the Product Managers and prepare the following campaigns:Initially I prepared NBO campaigns on a daily basis. But due to the ineffective revenue generation the NBO campaigns I suggested that they should be prepared on a weekly basis to generate an increased revenue. To monitor these campaigns, I prepared a separate report and shared it with the campaign manager.I was In-charge of creating Horoscope Campaigns on a monthly basis which brings a huge value addition to the VAS Revenue Generation. I coordinated with Vendors from India to launch the campaign and monitor its performances.Projects:Madme is the software used by the Dialog team to launch Banner Campaigns to increase awareness and convert prospects into customers of the Offers, Services, Products provided by Dialog. I was actively involved in planning and executing campaigns and afterwards analyzing the campaigns to increase the performance in the future campaigns.I was involved in the strategic planning process to test the My Dialog Self Care app banner testing to increase the usage of the app by providing offers through the app to customers. I prepared a Gantt Chart to show the procedures that will take place to launch offers to customers ultimately.Other TasksCreated a User Manual for Preparation for PCA Report on the Pelatro System so that new interns can learn how to make campaigns and provide instant report to there Managers. Show less

Bachelor'S In Business Administration, Specializing In Business Analytics

Activities and Societies: Listed Below AIESEC - Member of the AIESEC Community Head Compere for Business Conference 2019 at SLIIT Gavel.

Ditec (Diploma In Technology), Information Technology

High School, Accounting, Business Studies And Economics

Interact Club - Financial Director Toastmasters Club - President

O/L Curriculum, Grade 1 - 11

Activities and Societies: Atheletics, Cricket, English Association, Junior Prefect