Rashanda C. Email & Phone Number

United States

Greater Milwaukee

• Lead food editor on SIP's (Special Interest Publications), enthusiast brand mags & TOH annual books; curate specialized food content for 43 annual publications. Partner with graphic design & photo studio.• Understand & assist with core needs of the brand related to food & lifestyle content.• Assist with planning of food features & the development of the editorial calendars. Pitch ideas.• Research & write as needed, including heds, deks & stories. Line-edit copy & rewrite with ease.• Working knowledge of proprietary web-based CMS (Recipe Management System) to ensure content is consistently & accurately edited for all key stakeholders per the style-guide (test kitchen, editorial, Tasteofhome.com web team, photo studio, etc.). Proficient in use of CMS/analytic systems: AirTable, Adobe creative suite, InDesign, InCopy, Microsoft Office, Parsl.ey, SEMrush, WoodWing & Wordpress.• Review, select & revise reader recipes for each brand’s features & contests.• Develop recipes that support editorial content & champion new ideas. Go-to expert that supplies appropriately researched & relevant food information tailored for specific TOH products, including website, social, video, magazines, books & SIPs.• Lead Test Kitchen/Recipe Specialists’ activity related to the brand’s content. • Attend daily taste panels; judge recipes on taste, texture, color, appearance & overall appeal.• Document all taste testing comments on recipes & determine changes &/or retesting. Team collaboration & sharing of information through google docs, sheets & SharePoint.• Write relevant & interesting tips for recipes incorporating SEO keywords. Knowledge of SEO best practices.• Advise on food photography.• Select recipes for social media promotion; write scripts & how to's. Write digital articles, compile recipe collections & appear as talent in videos to aid social media strategies. Content drives over 25 million monthly visitors to sites.• Product, kitchen gear & gadget testing.

Chicago, Il

•Researched, developed & tested recipes for in-store promotions & brand websites. Implemented retail brands while focusing on CPG brand directives & corporate strategies. Drove over 10 million visits to site per year.•Stay abreast of industry trends; applied to recipe development.•Rechecked & repurposed existing recipes.•Recorded history of each developed recipe; uploaded to SharePoint site.•Presented recipes to culinary staff at daily tasting panels.•Entered recipes & nutritional information into CMS recipe database (CBORD) using style guide, standardized language & best practices. Maintained recipe database with addition of new ingredients & nutrition profiles.•Cultivated external agency relationships; partnered to develop food service recipes using commercial techniques & language. Entered in recipe database.•Familiarity with SEO, Google analytics, Mintel & NPD trend research.•Scheduled still recipe photography & participated in pre-pros. Served as primary point of contact for agency.•Executed in house photo shoots. Secured food for shoot & selection of props, styling of photos for photo shoots. Worked on set with food stylist, photographer & production teams. Assisted with set-up, food prep & food styling during photo shoot. •Secured branded retail food products & shipped to agency partners for photo shoot.•Identified recipes for step-by-step video production.•Uploaded food imagery to digital asset library (OLP/BLUE). Reviewed digital brand labels for accuracy.•Collaborated with marketing to develop listicles, usage tips & hacks to provide solutions for everyday & special occasions. Optimized blogger usage ideas/recipes; developed internal content for branded campaigns.•Partnered with celebrity chefs/PR teams to optimize chef developed recipes for brand led social initiatives.•Identified gluten free, kosher & halal recipes. Knowledge of regulatory & labeling.•Collaborated with RQI partners on innovation projects.

Omaha, Nebraska