BUSINESS TRANSFORMATION● Transformed Frozen Pizza business with +50% net revenue growth. Led the project to secure white space generated by competitor’s market exit. ● Launched 2 new pizza brands with 8 SKUs within record 7 months.BRAND REINVENTION ● Championed business turnaround of Desserts portfolio, with 15% net revenue growth. Reinvented the brand with new formulation, packaging, communications, and promotion strategies. ● Directed all creative development, media… Show more BUSINESS TRANSFORMATION● Transformed Frozen Pizza business with +50% net revenue growth. Led the project to secure white space generated by competitor’s market exit. ● Launched 2 new pizza brands with 8 SKUs within record 7 months.BRAND REINVENTION ● Championed business turnaround of Desserts portfolio, with 15% net revenue growth. Reinvented the brand with new formulation, packaging, communications, and promotion strategies. ● Directed all creative development, media planning, and pricing analysis. Steered market researches, financials, new pack graphic designs, and promotion strategy. STRATEGIC PLANNING● Led the Frozen Pizza’s 5-year strategic planning and consumer communication strategy. Built the new product development (NPD) pipeline. ● Created the 5-year growth model for Desserts portfolio including strategies for new segment entry, channel and distribution expansion, pricing, and NPD pipeline. NEW BUSINESS DEVELOPMENT● Creating new Ethnic business targeting the South Asian population in Canada. Launching vegetarian mayonnaise and sandwich spreads, to generate 20% increase to Desserts portfolio’s net revenue. PROFITABILITY IMPROVEMENT● Increased Dessert portfolio’s margin by 600 bps. Optimized profitability by discontinuing small, low-margin SKUs, and implemented price increase. COMMUNICATIONS AND MEDIA STRATEGIES ● Achieved 2.8 Media ROI for Deserts business. Implemented global Masterbrand communication assets, and consolidated media airing during the 2 key seasons only. Gained 30% savings in marketing budget. MARKET RESEARCH● Completed 6 market researches including Household Usage Test (HUT), Central Location Test (CLT), Packaging Design Test, and Copy Test (LINK). Coordinated Nielsen BASES 1 and 2 with global team.E-COMMERCE● Created the e-commerce platform of Desserts portfolio. Developed the 5-year strategic planning with financials. Completed sales copies, product page, e-commerce infographics, and back-end data of 35 SKUs. Show less

Founded own e-commerce business of lifestyle brands on Amazon. Achieved over CND $200K in annual sales.

Led Air Freshener business, directing all marketing activities, sales strategies, supply-chain projects, and financial management activities. Developed annual business plans, including strategies, financials, and long-term innovations. Directed development and execution of all promotional campaigns, creative development process, and execution of communication campaigns across multiple channels, including broadcast, digital, social, experiential, and in-store. Led all creative and media agency… Show more Led Air Freshener business, directing all marketing activities, sales strategies, supply-chain projects, and financial management activities. Developed annual business plans, including strategies, financials, and long-term innovations. Directed development and execution of all promotional campaigns, creative development process, and execution of communication campaigns across multiple channels, including broadcast, digital, social, experiential, and in-store. Led all creative and media agency managements. Show less

Developed a new media strategy for Reckitt’s brands to maximize reach among millennials. Delivered 3x increase in media reach among millennials, boosting top-of-mind brand awareness and purchase intent.

Increased brand gross margin (GM) by 1000+ (bps) by championing the overall portfolio restructure. Launched Life Scents fragrance range adding +300 bps share, and Car Freshener adding +1200 bps share to Airwick brand.

Increased Resolve’s market share from 29% to 35% securing the No.1 position in the stain remover category with the launch of Crystal White sub-brand. Developed the website for Resolve, the first one for the brand in Canada.

Led the Home & Personal Care category, and all Innovation projects.Created two new categories – Toilet Cleaner and Female Hair Depilation. • Converted 24 million people to hygienic toilet cleaning habit with launch of Harpic toilet cleaner. Achieved 9% household penetration in first year. Developed and executed a national campaign to directly educate proper toilet cleaning habits among 200K households.• Created Female Hair Depilation category with launch of Veet. Developed the… Show more Led the Home & Personal Care category, and all Innovation projects.Created two new categories – Toilet Cleaner and Female Hair Depilation. • Converted 24 million people to hygienic toilet cleaning habit with launch of Harpic toilet cleaner. Achieved 9% household penetration in first year. Developed and executed a national campaign to directly educate proper toilet cleaning habits among 200K households.• Created Female Hair Depilation category with launch of Veet. Developed the product mix, communications, and PR strategy for in-market roll-out. Show less

• Managed the Home & Personal Care category.• Executed the largest Hospital Branding Program in Sri Lanka consolidating Dettol’s equity.• Delivered +25% CAGR for Dettol which contributed 20% of the business.• Doubled soap market share in 2 ½ years.• Launched two new segments for the company, Air Care and Female Hair Depilation. Developed their product mix, communication materials, media plan, PR strategy, and 4P mix.

• Re-launched Dettol Soap and Dettol Liquid with new communication and new packaging.• Re-launched Harpic Liquid with new communication and new packaging.

• Re-launched Lifebuoy Soap with improved formulation, new communication and packaging.• Implemented Rural Visibility Project to drive brand awareness and penetration in the media dark areas of Bangladesh for Lifebuoy, the world’s number 1 antiseptic personal wash brand.