Long-time strategy consultant turned start-up leader.Get my energy from solving difficult problems and making sure to have fun along the way. Would love to connect if you have ideas to brainstorm or problems I can help you solve!---Orchard has pioneered a behavioral test-and-learn research solution. Our approach aims to solve the “say-do-gap” that’s increasingly being amplified in survey-based research methods. We call it testing “in the wild.” More specifically, we design real-world research experiments in the same digital feeds where today’s consumers live and make decisions everyday – without them knowing it’s a test. It’s leaps and bounds beyond passive social listening and constrained A/B testing. Most importantly, we don’t rely on incentivized respondents, allowing us to eliminate traditional survey biases. Orchard is transforming the way global brands are bringing products to market with increased confidence. We leverage real-world behavioral data coupled with 10 years of norms to better predict what will win in-market with our proprietary Orchard Index scoring algorithm. By testing “in the wild” brands are able to get as close to real consumer mindsets as possible.