Sr. Manager, Strategy, Marketing & Head Of Sales
Ag Auto (Ford Dealership, Bd)
Abdullahpur, Uttara Sector 9, Dhaka 1230, Bangladesh
• Formulate Annual Business Plan, Budgets with sensitivity analysis, Marketing, Sales, PR & Communication strategy and tactical plans in line with company goals and objective.• Assess market potential, set targets and ensure the targets are achieved and work out ways to raise the standard.• Plan & execute distribution network and monitor the development through appropriate KPIs.• Prepare Customer profiling for improved target oriented prospecting. Explore new segments.• Train and coach the Sales Executives on the Ford brand & vehicles, and educate them on various scientific methods of presentation and selling techniques.• Execute Six Sigma and KPIs to monitor and evaluate the Performance of the Sales Team.• Provide sources and give direction to the Sales Team for doing suitable prospecting. • Initiate competition between sales team, supervise their activities and resolve conflicts.• Identity market demand, planning for the product line, developing Order Plan matching the Sales Target. • Data collection through market survey, benchmarking, Spider Graph and thereby develop Marketing, Branding, and Pricing Strategy for various models.• Operate as SPS Admin for “fmcdealer” website and work on different modules: Goals, Wiqs, Stars, Geos, etc. Develop Business Cases for applying Fleet Incentive from the principal.• Coordinate and Support Commercial Department with preparation of commercial documents.• Prepare and present managerial reports on KPIs, Prospecting, Sales, Stock, Orders, Aging Reports, Delivery & Collection Reports on Weekly, Monthly, Quarterly and Annual basis.MAJOR ACHIEVEMENTS:• Successful Repositioning of the Ford Brand with a blend of 7Ps of the Marketing Mix.• Awarded Dealer of the Month and Quarter on several occasion from Ford Motor Company, USA • Lead the Sales Team to surpass sales target and other KPIs. Sold over 500 units of vehicles of different categories.