Mohammad Rashed Karim Email & Phone Number

Dhaka, Bangladesh

1. Marketing Communication & Execution:**Contributing to Campaign Planning, Preparing Campaign Briefs and Monitoring Campaign Execution. **Developing Ideas for MultiChannel Marketing Strategies- >ATL- Product Launching TVC, Influencer Campaign, Newspaper Article, Magazines etc. >BTL- Product Catalogue Design Plan, >TTL communication- Social Media Campaigns, OVCs etc.2. Management Report Preparation:**Weekly analysis of Target vs. Achievement by Product category & Zone.**Generation of Productivity report.**Monitoring Stock Status for Hero Models by Showroom.**Keeping track of Display Status updates.**Evaluating Lead Target vs. Achievement.**Analyzing Price ATA for Competitor Brands.3. Training & Development:**Creating Sales Talk based on HQ-provided USP explanations.**Assessing TSO and ZSM based on product knowledge.**Preparing Call Center FAQs and Promotion briefs.**Conducting training sessions for new product introductions.4. Operational:**Developing and executing a plan for the creation and deployment of POSM (Point of Sale Material) by shop.**Creating E-catalogues.**GTM Visit to monitor shop display status, in-store branding etc.

Dhaka, Bangladesh

Summary of key responsibilities:• Preparing pitch proposal for business development.• Preparing competitive analysis reports.• Establish goals, analyze the growth, and provide accurate progress reports, forecasts, and budgets.• Measuring and reporting performance of all digital channels• Identifying trends and insights and optimizing spend and performance based on the insights,• Proactively assessed clarified and validated customer needs to ensure smooth progresson client projects.• Managed several accounts of several categories and served the targeted KPI set bymanagement.

Banani 13/A, Russell Park

Summary of key responsibilities:• Maintaining social media presence of Nestlé Bangladesh;• Measuring and reporting performance of all digital channels;• Identifying trends and insights and optimizing spend and performance based on the insights;• Utilizing the strong analytical ability to evaluate end to end customer experience across digital channels;• Preparing digital marketing campaigns for clients.