Vision: To be the obvious choice for customers and suppliers of top quality beauty products which provide an encompassing beauty (for end users) and revenue creation solution (for suppliers)Mission:Taking over the leading market position in the segment of cosmetic care products on the local market to become the first choice of end users as well as professional users that in effect would lead attaining market leadership through a demand driven suppliers' choice for the organization. Increase the market share and corporate reputation in the other existing markets, and to break into new markets within and beyond to the existing market.Exploring the scopes to enter selected foreign market as per demand identification to meet that with delicately augmented assorted core product of quality.Values:Business operation is guided by the following values:BeautyHonesty and trustQualityFocus on the userKnow-how and innovationSocial responsibilityTraditionTask List:TG (target group) profilingPrimary TGSecondary TGSetting the strategic direction(from situation analysis, determine what will be the straight to market strategy to grab the bigger pie)Brand ladder (Setting up a brand ladder & brand book which will provide a guideline when on which communication will be effective based on the determined strategy.)Shift trilogy: What will be the expected shift in TG behaviour Rabbi Group will be striving for? Supply chain: Get a clear end to end conceptual understanding of the overall supply-chain framework to find the loophole and determine the recovery plan