• Developed the brand strategy for Kidana Development Company and crafted their internal culture & communication strategy• Led MARCOM efforts for Jeddah Season 2022, overseeing Superdome and Historical Jeddah• Developed tailored MARCOM strategies for each zone, directing multifunctional teams in production, influencers, SM, digital media, PR, and ticketing• Coordinated and compiled daily, weekly, and monthly reports for Jeddah Season, encompassing all zones• Devised MARCOM strategy for Masar destination, including collaboration on social media and event strategies• Successfully launched Masar's television commercial campaign in 2022• Crafted the MARCOM strategy for ENOWA within the NEOM project• Presented ENOWA at the World Future Energy Summit (WFES) 2021 in Abu Dhabi, played a key role in launching its website, and developed a comprehensive annual event calendar• Maintained oversight of implementation and managed third-party collaborations to achieve deliverables across all projects

• Developed a marketing & sales strategy to penetrate international markets• Formulate a comprehensive performance objective to monitor projects, submissions, and all internal and external communication• Awarded 3-year contract by Emirates Airlines Aiport at DWC UAE covering all FIS operations• Awarded 3-year contract with Saudi Air Navigation Services to manage FIS operations for civil airports across the Kingdom.• Re-create company website design and content• Create marketing material for company: company profile, brochure, value proposition• Led on creating a new contractual/MOU strategy with prospective clients and strategic partners in the UK, Norway, Oman, Germany, UAE, Iraq• Provide necessary reports to Head of Operations and CEO on all ongoing projects and contractual obligations• Developing and presenting new project proposals• Effectively schedule and manage workload for all departments to ensure the required documentation on multiple projects are submitted on-time to the customer• Responsible for leading, drafting, and negotiating, Tenders and RFP’s from government and private entities to expand operations• Led on first ever international operations outside the Kingdom for FIS services (Oman, UAE, India)• Exclusive strategic alliance with an industry leader in Geomatical Solutions and Aeronautical Studies (SLC)• Presented services to the Royal Saudi Air Force, Royal Saudi Naval Forces, General Directorate of Border Guard, and General Security Aviation Command• Monitor and generate bi-monthly reports on competitor strategies and operations

• Create, develop, and execute permanent Aramco catered ‘Rahatkom’ stations in over 16 hospitals in the western region in 30 working days• Led in the creation, finalization, and distribution of all communication requirements within the different channels that promoted and strengthened Bupa Arabia’s Point-of-Care ‘Rahatkom’ initiative• Assisted in creating and developing a “Star Football Player Endorsement” video campaign with Al-Hilal and Al-Ittihad football clubs to promote Bupa Arabia’s ‘Tebtom’ program and ‘Rahatkom’ program• Led and created a centralized storage system and workflow process• Led on improving current request funnel process from manual to automated by creating a digital dashboard for tracking and reporting• Created and developed a “Why Bupa Arabia?” value proposition brochure and e-brochure• Developed and executed the re-branding plan for the 8 retail branches to reflect the new SME revamp proposition aligned with CCHI requirements• Led on the audit and re-branding of all external communication channels and materials to be aligned with the new visual identity• Developed Bupa Arabia’s annual report• Generated monthly and bi-weekly project reports and updates to internal and external entities

• Assisting in developing and adapting global campaigns to local market• A daptation of toolboxes for medium / low brands in KSA• Procurement and coordination of logistics for marketing support materials• Tracking of marketing materials and commercial projects• Created a product launch brief for third party agency• Coordinate with Leo Burnett the required toolbox adaptation and artworks• Core Territory Management Training Course (OOS, Visibility, Handling …etc.)

• Worked on a National Campaign for The Industrialization & Energy Services Company (TAQA).• Created and conducted a survey about public awareness on the use of electronic devices.• Assisted in developing a creative brief to be presented to the creative team.