Rashed Bin A. Email & Phone Number

Dhaka, BD

Dhaka, Bangladesh

• Enhanced lifecycle marketing strategies to drive adoption of newly introduced banking products, increasing product engagement.
• Managed a monthly brand budget of $100k, ensuring effective allocation to maximize brand visibility and impact.
• Launched the country’s first vertical credit card, achieving a 21% increase in new customers and a 69% adoption rate among existing customers.
• Revitalized the Citymaxx (American Express Debit Card) with a 2% cashback feature, resulting in a 66% increase in customer spending.
• Coordinated with diverse stakeholders, including retail, cards, customer experience, and treasury departments, to maintain transparency and align marketing efforts.

Dhaka, Bangladesh

• Specialized in Panda Ads, managing a multi-million-dollar portfolio with a steady quarterly growth of 20%.
• Collaborated closely with cross-functional teams to boost customer engagement within the food journey, targeting FMCG, Banking/Financial Institutions, and FinTech sectors.
• Established a key partnership with Toffee, doubling customer benefits during the ICC World Cup 2023 and enhancing campaign impact.
• Led and mentored a team, delegating tasks effectively to ensure timely delivery of high-quality work and the achievement of key performance indicators (KPIs).
• Conducted business growth forecasting and consistently met key performance indicators (KPIs).

Dhaka, Bangladesh

• Managed Samsung’s digital marketing portfolio, overseeing a $500k monthly budget across the Instant Messaging (IM) and Consumer Electronics (CE) divisions.
• Launched Samsung Flagship campaigns, surpassing pre-booking targets through the website by achieving a minimum of 1521% of the KPI.
• Led and mentored a team, delegating tasks effectively to ensure timely delivery of high-quality work and the achievement of key performance indicators (KPIs).
• Conducted comprehensive media planning, budgeting, reporting, and revenue forecasting, maintaining transparent communication with key stakeholders.

Dhaka, Bangladesh

• Managed Reckitt's e-commerce and performance marketing campaigns, overseeing a monthly budget of $100k and achieving a 600% Return on Ad Spend (ROAS).
• Launched the 3D Color Magic campaign for Savlon Twinkle, utilizing augmented reality to bring children's drawings to life, resulting in a 13% increase in sales in 2019.
• Introduced E-valy's first Virtual Boishakhi Mela in 2020, leading to a 54% increase in industry growth, a 91% rise in brand growth, and a 780% surge in customer engagement.
• Developed integrated tech-marketing strategies for the agency, providing innovative solutions combining cutting-edge technology and effective marketing techniques.

Dhaka, Bangladesh

• Key Responsibilities:
• Facilitated the Digital Services team in managing Community Management
• Conducted various content research on digital products e.g. website/app development
• Facilitated in managing ATL + BTL + Digital integrated campaigns
• Back-end support in client servicing and stakeholder management

Bachelor Of Business Administration - Bba, Finance And Financial Management Services

Activities and Societies: BRAC University Computer Club, IABC | BRAC University, BRAC University Indoor Games Club, BRAC University.

Higher Secondary Certificate, Business Studies

Activities and Societies: Debating Club, Arts & Photography Society, Bangladesh National Cadet Corps (BNCC).

Secondary School Certificate, Business Studies

Activities and Societies: Debating Association