Rashed Reza Arif Email and Phone Number
A team-oriented leader with a successful track record and over 15+ years’ of experience spanning Digital Marketing & Advertising, Global Corporate Management, Strategy, Marketing, Business Development, Market Communications, and Branding for local and digital products.With the constancy of a coherent approach, I always remain highly ambitious and performance-driven in B2B and B2C marketing activities with an unparalleled work ethic. Being a corporate professional, I detain myself up to date with the latest search upgrades in sectors like MarComm, Business Development, and Digital Advertisement and Branding. Wherever I do offer services, I assure my respected stakeholders about their investment and make sure it doesn’t go in vain. I love to work with: ♦ The branded organization who is struggling to attract a targeted customer in their business website. I monitor the online visitor rate and report with analytical data with substantial Business Development and content marketing competency.♦ The mid-range business house that badly needs an effective Social Media strategy to gain reputation in the regional marketplace. For that purpose, I tend to come up with the finest Local SEO service, do Competitive and Demographics Analytics for them. ♦ Small Business Owners in need of better return on investment or ROI. I facilitate them with Search Engine Optimization Strategy in their blogs/websites, Distinguish Business Objective, Brand development, ATL, BTL & TTL Activities, Vendor communication, Co-Branding and so on. ♦ Startups/Entrepreneurs who are likely to get some pure and trendy online market strategy that sync completely with local brand development. I help them with Google Analytics, Conversion Rate Optimization (CRO), AdWords & PPC, Creative Campaign Planning & Execution, Media Buying, staple Business Strategy, Email Marketing ideas and overall 360° Marketing strategy.♦ I also provide consultancy on Marketing strategy with Annual Business Activation Plan to any business.
Peal Lifestyle
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Project ManagerPeal Lifestyle Aug 2023 - PresentDhaka, BangladeshAs a Clothing Brand Project Manager, I successfully oversee and coordinate various aspects of the production process to ensure the seamless development of high-quality garments. My role involves a diverse range of responsibilities, ensuring that each stage of the project aligns with the brand’s vision and goals.- **Fabric Sourcing and Procurement:** I identify and source high-quality fabrics from trusted suppliers, ensuring that materials meet the brand’s standards for quality, sustainability, and cost-effectiveness.- **Collaboration with Fashion Designers:** I provide clear guidelines and support to fashion designers, ensuring their creative vision aligns with the brand’s requirements and market trends.- **Business Documentation:** I manage all necessary documentation related to production, including contracts, purchase orders, and quality assurance reports, ensuring compliance and organization throughout the process.- **Third-Party Supplier Management:** I liaise with third-party suppliers, establishing strong relationships to secure reliable partnerships for fabrics, trims, and other production needs.- **Quality Control:** I meticulously check measurement specifications and garment samples to guarantee that each product meets the desired fit, construction, and quality standards before mass production.- **Factory Communication:** I maintain open and effective communication with factory teams to oversee production timelines, resolve issues, and ensure that manufacturing processes run smoothly.- **Packaging and Accessories Coordination:** I coordinate with suppliers to develop packaging solutions and accessories that enhance the product's appeal and align with the brand’s aesthetic.- **Marketing and Branding:** I collaborate with marketing teams to develop and execute branding strategies that effectively promote new collections, driving brand awareness and customer engagement. -
Marketing DirectorPerfect Clipping Jan 2017 - Jul 2023Dhaka, Bangladesh -
Head Of Sales And Business DevelopmentAladinkids Jun 2020 - Jun 2023Uttara DhakaResponsible for developing and implementing effective sales strategies that align with the company's overall goals and objectives. This includes identifying new markets, customer segments, and product offerings that can drive revenue growth.I maintain relationships with key clients, ensuring that their needs are met, and identifying new opportunities to deepen the relationship.I always work hard for new business opportunities, such as strategic partnerships, joint ventures, and new product offerings, that can help the company grow and expand its customer base.Analyzing sales data and metrics to identify trends, opportunities, and areas for improvement. This includes tracking sales performance, customer behavior, and market trends, and using this information to inform sales strategies and tactics.Responsible for collaborating with other teams, such as marketing, operations, and customer service, to ensure that sales strategies are aligned with broader company objectives.Creating and managing sales budgets, ensuring that sales targets are met while staying within budget constraints, and also developing and implementing pricing strategies that maximize profitability while remaining competitive in the market.I have researched to understand customer needs, preferences, and behavior, as well as to identify new market opportunities and emerging trends. This work helps to achieve my target and revenue.Using data-driven decision-making techniques to identify and solve problems, such as conducting A/B tests, analyzing customer behavior data, and using other data analysis techniques to inform sales strategies. collaborating with cross-functional teams to identify and solve problems, such as working with the IT team to resolve technical issues, or with the marketing team to address messaging or branding issues that may be impacting sales.Reporting on sales performance, and providing regular updates to senior management. -
Brand ManagerExpo Group Bangladesh Mar 2018 - May 2020Gulshan 1 Dhaka BangladeshAs the Brand Manager at Amarroom.com, I remain responsible for the planning, execution, and direction of all marketing activities for the brand. I do coordinate all marketing activities to ensure a constant alignment to the brand, in all consumer and hcp touch points, and in all of the markets that we operate in. My key responsivities at Amarroom.com are as follows: ♦ Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends. ♦ Develop annual business strategies and manage marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands. ♦ Proactively build and manage the previously nonexistent marketing department by implementing standard operating procedures, introducing new and improved 360-degree marketing initiatives and strategies and providing creative solutions to difficult industry marketing challenges.♦ Effectively lead and manage the team to exceed marketing and sales goals including several historical, record-breaking months in the company while playing an active leadership role on the team as well.♦ Provide campaign plan and analyze the success of marketing campaigns (ATL, BTL, TTL) and create reports.♦ Supervising advertising, product design and other forms of marketing like Email Marketing, Media Buying etc. to maintain consistency in branding.♦ Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers, and chief marketing officers) and offer swift communication among them and vendors. ♦ Collaborates and maintains relationships with external agencies to manage and execute marketing communication, promotional programs, sales kit content, packaging design, and other marketing collaterals.♦ Organize corporate events such as product launches, exhibitions, and photo shoots. -
Head Of Digital Marketing (E-Commerce)Bragi Group Jun 2015 - Feb 2018Indianapolis – In 46240 UsaBeing the Head of Digital Marketing, at Bragi Group, I am responsible for brand and product messaging, positioning, and the definition and execution of marketing communications plans, with a focus on activating digital marketing programs for their e-commerce sites.I have to maintain a broad understanding of traditional marketing channels, Bragi Group's marketing capabilities, their e-commerce platform as well as the latest trends in emerging media and digital channels. I have to act responsibly will all the flexible and agile strategic plan that will support the Bragi Group's e-commerce Marketing objectives. All in all, I am responsible for: ♦ Creating storylines and messaging across products and key initiatives that ladder up to the overall Bragi Group's brand positioning and value proposition.♦ Lead the development of multi-channel marketing and communications strategies and plans to support Bragi Group's business, with a focus on digital marketing based on e-commerce.♦ Partner with eCommerce product teams to develop customer testimonials, videos, white papers, and other resources to drive thought leadership.♦ Support e-commerce market research efforts and interpret market research to help shape e-commerce marketing and communications strategy and direction.♦ Annual/bi-annual analysis of competitive marketing efforts, share of voice and spend.♦ Provide guidance and consultation to internal and external stakeholders on the strategies, tactics and processes for effective marketing and communications initiatives.♦ Find innovative ways of leveraging existing digital capabilities to create genuinely differentiated programs that inspire customers and consumers to choose our brands.♦ Collaborate internally with key functions in our marketing organization (shopper, customer, brand, digital, commercial, and content) to build relevant plans and ideas that shape our communication with online shoppers while staying true to the voice and imagery of our brands.
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Digital Marketing Manager & Seo SpecialistServicenginebpo Sep 2012 - May 2015Dhaka-1206 , Bangladesh♦ Hither at ServicEngineBPO, I work with a team of Adept Professionals, Join up with among them and help them in assembling a satisfactory & sustain compatibility to clients with a beneficiary approach. And as per the client's requirement, my approach remains extremely professional in maintaining current social media strategy and inbound marketing methodology to seek out the best from their business.♦ As an SEO Specialist, I cover all the current SEO strategies, distinctive digital marketing formulas and apply the solution as required. I never hesitate to take any necessary steps in my working policy. I follow some crucial methodologies like Content Marketing, Social Media Marketing, Traffic Conversion, Landing Pages Optimization, Email Marketing, S-marketing, and Sales & Delight.♦ In addition, I love to work as a social media manager. I perceive social media KPI’s, measure Social Media Metrics and implement result as required. I put my heartfelt effort on brand awareness, and represent business from mid-level to corporate level customers. My constant allegation is to guide the team members to follow the trendiest policies and methods, effective for a certain time being.♦ I’m still learning to offer top-notch services like do analysis for any kinds of Business concerning traffic increase, ROI and sales and develop the Business area as a whole package. I with my Experience marketing team utilize all kinds of the inbound marketing strategy for the betterment of this organization and get leads consequently. I love to find out my competitor Growth policy and many times, I tend to hack competitor growth. -
♣ Digital Marketing Specialist & Social Media ManagerOrbit Informatics Feb 2010 - Aug 2012Gulshan # 2, Dhaka-1212♦ Here at Orbit Informatics, I work with a team of expert professionals, collaborate among them, and help the organization maintain a healthy relationship with our clients with a beneficiary approach. Day today as per the client's requirement, I come up with the latest Social Media Strategy to seek out the best from their business. ♦ As a Social Media Manager, I cover all the Social Media KPI’s, measure Social Media Metrics and apply solutions as required, monitor engagement and take necessary steps to increase that. In addition, I’ve guided the team members to follow the trendiest policies and methods effective for a certain time being. ♦ Since, blogging is one my obsessions, I developed my skill as a Content Marketer with sheer proficiency for Mid-Range business houses who are thriving for finest Return of Investment. Not only that, I prepare Content Marketing Calendar for respected clients as per their demand. ♦ Me, with my expert team, utilize all sorts of internet marketing strategies and try our best to develop small business owner’s capital. Apart from that, I keep my objectives and vision clear and never compromise about serving the best to our consumers and always search for competitive professionals who are well-focused about their ambition and want to make out something really good from comprehensive digital marketing strategy. -
Sr. Web Developer | Digital Marketing ExpertWin-Win Service Provider Jan 2008 - Jan 2010Mirpur DhakaWeb DevelopmentHTML,xhtml,HTML5, CSS3,PHPBootstrapWordPressPSD to HTMLJQuery, JavaScriptSQL, MySQL 1. Website Audit & Analysis2. Keyword Research & Analysis3. Market Research and Analysis & Monitoring4. Competitors Research Analysis5. On-Page Optimization( Develop SEO Friendly Website)6. Off-Page Optimization (hold down all kinds of Link Building strategies)7. SMM/SMO (Traffic & Lead Conversion, Branding Stuffs)8. Improving Keywords Based Rankings on Google, Yahoo, and Bing9. SEM ( All PPC - Google, Yahoo, Bing and Facebook)10. Social Media Optimization11. Local SEO: Google Places, Bing Local & Yahoo listings, Local, Yelp, Four Square, and Local & Multilingual Directories, etc.12. Link Popularity Building & One-way Link Popularity Campaigns13. Forum Posting Articles, Commenting and all14. CMS SEO: Word Press & Magento SEO15. Social media optimization Web Analytic’s Include:1. Google Analytics & webmaster tools (Monitoring & Reporting)2. Web traffic analysis by using Google analytic3. Customer activity monitoring with Google analytic & webmaster4. Google ad word campaign ( Monitoring & Reporting)5. Performance Monitoring and Reporting6. check your Keyword Ranking Report
Frequently Asked Questions about Rashed Reza Arif
What company does Rashed Reza Arif work for?
Rashed Reza Arif works for Peal Lifestyle
What is Rashed Reza Arif's role at the current company?
Rashed Reza Arif's current role is ♦Data-Driven Digital Marketing & Digital Transformation of Marketing ♦ Strategist ♦ Growth Hacker ♦Seasoned E-commerce Specialist #digitalmarketing #strategist #eCommerce.
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