Responsible for managing a portfolio of key accounts and for delivering client-focused solutions based on customer needs. In addition to maintaining a strong sales pipeline through effective relationship-building account management.- Developing new accounts & productive long-term relationships with existing customers.- Implementing agreed sales plans with customers to deliver budgeted volume profit within given margin and ROI.- Manage Trade Terms, agreements, price increases, and promotional activities. - Manage commercial budget spending in the most efficient way to secure growth of the business with a minimum spending budget.- Produce accurate annual /monthly sales and demand forecast as Key input into S & Op process and monitor/ Drive urgency to meet customers’ needs.- Improve staff management (KPI / recruitment / training /vacation / incentives)- Negotiating sales contracts and operationalizing marketing strategies

Responsible for managing major Key accounts and B Class Dubai & North Emirates territory, develop and grow specific Key Accounts by developing business programs supported with performance.Develop and keep updated an account plan to the company standard for all accounts.Ensure all key decision makers within the account are wired and the appropriate contacts are made on the agree frequency.Develop account specific standards for merchandising, range, promotions, pricing & equipment.Maintain a physical presence in the field to reinforce the account strategy, in-store execution & adherence to agreements.Issue a promotion calendar on a trimester basis as per CD guidelines.Implement / Supervise sales & marketing activities of the Division / product range in the Market.Ensure / implement that the sales force is properly equipped with sales folder.Work in the market on regular basis with all sales personnel to assist them in managing customer's issue. Improving performance and providing training objectives. Assist sales representatives in developing long term and daily territory plans that optimize time and resources.

Handled Modern Trade outlets viz Carrefour, EMKE, Manama, Spinneys, Union co op, Sharjah Co op & K.M Trading group and handled entire Northern Emirates customers.Monitor product movement and trends in the market.Report competitor trends to senior management.Set-up new outlets and implement new ideas and strategies to improve merchandising.Ensure timely and systematic schedule for orders and distribution of products. Collection of cheques in accordance with due date.

Meet the challenges of merchandising and daily sales activities i.e. products visibility, keeping track record of the shelf life of the products, executive pre as well as post sales activities.Merchandize products at the outlets in their assigned territory to ensure high visibility with optimum stock levels.Maximum use of the POS materials and gather feedback from the customer.Provide support to my colleagues as and when required,Gather information on competitors’ activities in the market place and communicate to the Sales Manager to enable sales management to take counter measures to combat competitors’ initiatives. Merchandise products at the outlets in their assigned territory to ensure high visibility with optimum stock levels.Implement the company Trade Standard Strategy within every store and ensuring the company Trade Standards are met consistently in every store.Assist Marketing initiatives to execute Trade and Consumer Promotions in the market place by securing prominent floor space inside the supermarket for display of point of sales material to create product awareness and communicate details of the promotion to the consumers.Implement Product Promotion Plans and New Product Launch Programs effectively through Store Activity/Action Plans based on Sales Managers' Promotion Agenda. Also ensuring agreed range of SKU's are displayed according to the agreed promotion program.