Rasheeda Gray, Mba Email & Phone Number

Elkins Park, Pa, Us

8116 Old York Rd. Elkins Park, Pa 19027

www.grayspaceinteriors.com

Philadelphia, Pennsylvania

Greater Philadelphia Area

• Develop and execute strategic marketing initiatives. Launched an average of 50 email campaigns/year, several B2B print and digital advertising campaigns. Led national client events which generated spikes in production post event, by 25% - 48% and new client relationships.• Develop sales and marketing resources including customer market research tools, value proposition material, customer production planning tools, product marketing collateral and more. • Project lead for the Customer Relationship Management (CRM) pilot. Responsible for planning and analysis, design and build, users interface optimization, data management, internal communication, training and overall pilot management. Tool provides a client management solution for business development team. In just six months over 5,000+ activities were tracked and 5,000 contacts were captured in CRM (100% increase).• Generate sales pipeline metrics and analysis, including: supplemental compensation and incentive ROI reporting, customer tier reporting, variance reporting and analysis and more for over 3500 clients.• Develop and manage Business Development team's training curriculum, including division's first ever sales/business development training conference with over 50 attendees, annual unit kick-off meetings, monthly sales calls and more.• Foster and maintain strong internal-company relationships with Underwriting Management, Finance, Marketing and other key management personnel.

Concordville, Pa

•Strategic consultant, resource and thinking partner to the Vice President of Agency, Agency Field Managers and other key stakeholders, providing an enhanced understanding of the enterprise's marketing plan, while developing and executing targeted and effective marketing strategies that address the needs of specific market areas. These efforts contributed towards a 65% improvement in production gained, year to date 2012, over 2011.•Created, executed and communicated an annual marketing strategy for over 1,700 agents across the New England and Mid-Atlantic states, for multiple product lines. Strategies included branding and lead generating tactics such as online advertising (banner, social media, mobile, search engine optimization), print, outdoor as well as various prospect and client relationship management tactics.•As an experienced leader, selected to create and manage a Marketing Analyst Training Path to develop new team members. The training path consists of face-to-face, virtual and self-study development training materials. Using the training path as a guide, I trained 9 new Marketing team members in 2012.•Exceeded usage goal by 148% and increased agent participation by 40%, in a lead generating, co-op direct mail program, within the first two quarters of 2012. •As project lead, I created and managed a multicultural commercial marketing plan. By year-end 2011, the affected market area landed at 5% above production goal and landed at #1 iin the Northeast Zone. •Identified market trends, analyzed primary/secondary data and generated solutions to capitalize on opportunities. Measured marketing activity including direct to consumer activity versus goal, budget and ROI analysis.

•Communicated effectively and established interpersonal relationships with parties involved in the claims process.•Independently managed the claims process, through multi-tasking, in a fast paced team environment.•Investigated, negotiated, and resolved settlements with all parties involved in the claim process •Evaluated, and prepared repair estimates efficiently, resulting in a completion rate 52% above office average.

•Increased branch sales and rental contracts/agreements, by 53%, as a result of marketing and relationship building with potential clientele.•Increased revenue management opportunity per day, throughout the branch, by 55%.• Managed and developed employees to ensure growth and maintain a positive organizational culture.•Performed various administrative functions through organizing and multi-tasking, while providing quality customer service to ensure successful operation of the branch.

B.S., Marketing With International Business Minor

Activities and Societies: National Association of Black Accountants - West Chester University Chapter President & Program Planning Chair

Masters Of Business Administration, Business Administration And Management, General

Bachelor Of Science (B.S.), College/University Preparatory And Advanced High School/Secondary Diploma Program