Rasheedah Thomas Email & Phone Number

Dmv | South Carolina

EDS is a full service Woman & Minority Owned Strategic Communications and Digital Marketing firm based in the DC Area and South Carolina.The EDS team excels at helping clients craft sophisticated messages, identify the right channels, and execute a strategy that supports positive business outcomes.

Washington, Dc

Rasheedah built her reputation in Washington, DC over the past 15 years with her sought-after expertise in media relations, fundraising, strategic planning, and crisis communications. In her capacity as Principal and Co-founder at RC Communications, Rasheedah works with clients to create and branding and marketing strategies, fundraising campaigns, and traditional and social media plans.

Washington, Dc

• Created and implemented NPR’s first strategic plan for a successful and integrated donor relations program. • Acted as a specialist to advancement personnel in order to provide cultivation and stewardship assistance to individual and institutional donors and prospects. Built and executed strong strategic plans for their donor portfolios thereby building strong donor relationships, increasing donor renewal and upgrade rates, and expanding the donor base.• Oversaw and directed the development and implementation of strategic communications in multiple mediums. Communications included annual reports, e-blasts, endowment reports, gift acknowledgements, web pages, event invitations, newsletters, and fundraising campaign materials. • Created and managed NPR’s first volunteer engagement program to deepen the relationship between NPR Foundation Trustees and NPR’s donors.• Drafted regular correspondence and talking points for C-level staff and Trustees.• Managed and directed NPR’s on-air recognition program.

Washington, Dc

• Overhauled NPR’s cultural events to make them more inclusive and visible. • Partnered with leaders of local nonprofits to introduce a charitable-giving component to events. Fundraising was increased by nearly 2000% in 8 years. • Solicited internal and external resources and managed a restricted budget to stage high quality cultural events. Sourced and managed staff, event volunteers, and security.• Created program and scripts for each event. Managed logistics and coordination of technical aspects (lighting, sound, staging). Negotiated vendors contracts and agreements.• Leveraged social media to increase participation and attendance by event attendees from outside of the organization.• Presented post-event reports and evaluation to NPR Executive staff.

Washington, Dc

Washington, Dc

• Managed a portfolio of donors and prospects with a focus on soliciting gifts $50,000 or higher. Developed clear and compelling letters of inquiry, proposals, reports, program updates, and related communications.• Directed and led process for identifying and qualifying prospects for special events. Coordinated logistics for events including travel, agendas, and briefings.• Directed, managed, and provided leadership for the evaluation, maintenance and continuous improvement of prospect management activities and processes. • Managed stewardship to current donors. Worked with staff and leadership at private foundations to create language and schedules for on-air recognition.