Rasheed Shroff Email & Phone Number

Hong Kong

Hong Kong

Hong Kong

2014: Took on the role of Vice President and Head of Fossil Brand for the APAC Region reporting to the SVP of APAC2017: Took on the additional responsibility of overseeing all Marketing for Brands & Categories in the APAC Region and transitioned my reporting directly to our Global HQ and EVP of House BrandsResponsible for all aspects of brand and business management from Brand P&L, product merchandising, GTM plan and execution to marketing, forecasting and inventory planning… Show more 2014: Took on the role of Vice President and Head of Fossil Brand for the APAC Region reporting to the SVP of APAC2017: Took on the additional responsibility of overseeing all Marketing for Brands & Categories in the APAC Region and transitioned my reporting directly to our Global HQ and EVP of House BrandsResponsible for all aspects of brand and business management from Brand P&L, product merchandising, GTM plan and execution to marketing, forecasting and inventory planning across all APAC geographies, channels and business models.Grew business at a 10% CAGR over the period with standout successes in India, China, Malaysia, Australia, Indonesia and Japan.As Head of Marketing: Managed marketing across 12 owned and licensed brands and several product categories and built & transitioned a team of high potential traditional marketeers through a steep learning curve into a highly effective team of new world marketeers executing across digital and traditional platforms to achieve standout results that were best in class.In this role I was an integral part of the Asia Pacific Senior Leadership Team that charted the course of all commercial aspects of our business in the region and enjoyed significant input into all decisions and strategy discussions. Show less

Hong Kong

Grew business from under US$50M to over US$80M with direct control of Hong Kong & Macau and through Distributor partners in Thailand, The Philippines, Indonesia, Vietnam, Pakistan, Sri Lanka, Nepal as well as all Travel Retail Business in the Region. Managed across channels including retail, wholesale and owned, distributor and franchise businesses. Managed a cross-functional team of over 100 people to drive incredible results in one of the most exciting phases of my career… Show more Grew business from under US$50M to over US$80M with direct control of Hong Kong & Macau and through Distributor partners in Thailand, The Philippines, Indonesia, Vietnam, Pakistan, Sri Lanka, Nepal as well as all Travel Retail Business in the Region. Managed across channels including retail, wholesale and owned, distributor and franchise businesses. Managed a cross-functional team of over 100 people to drive incredible results in one of the most exciting phases of my career. Brought on and developed some incredible young talent who have blossomed both within Fossil and in other companies and built one of the strongest businesses and teams I have had the pleasure to manage. Show less

Managed all areas of a US$30M business in non-subsidiary markets in APAC. This included Fossil Watches, Leather and Eyewear and a licensed portfolio of watches from; Emporio Armani, DKNY, Diesel, Michael Kors and Burberry. Cross channel management in markets including Indonesia, Thailand, The Philippines, Vietnam, Pakistan, Sri Lanka, Nepal, Mongolia and Guam. Additionally, was responsible for leading the development of FOSSIL's non-watch business, primarily Leathers and… Show more Managed all areas of a US$30M business in non-subsidiary markets in APAC. This included Fossil Watches, Leather and Eyewear and a licensed portfolio of watches from; Emporio Armani, DKNY, Diesel, Michael Kors and Burberry. Cross channel management in markets including Indonesia, Thailand, The Philippines, Vietnam, Pakistan, Sri Lanka, Nepal, Mongolia and Guam. Additionally, was responsible for leading the development of FOSSIL's non-watch business, primarily Leathers and Eyewear, throughout APAC in channels excluding company owned Retail Stores and launched Fossil Leather and Eyewear through wholesale channels and with new distribution partners in India, China, Taiwan, Singapore and Indonesia creating a stronger brand message and awareness for Fossil than had previously existed and growing revenues in APAC for accessories from almost nothing to US$10M Show less

Hong Kong

Responsible for: strategic planning, site selection, landlord negotiation, on going landlord relationships, driving the Global Real Estate committee to internal 'deal approval' and lease checking and execution for all company owned retail stores within APAC. Also found, vetted and signed up franchise partners to open retail stores in countries where Fossil Group had no owned presence or on the ground retail expertise.Opened over 50 company owned retail stores in Hong Kong, Macau… Show more Responsible for: strategic planning, site selection, landlord negotiation, on going landlord relationships, driving the Global Real Estate committee to internal 'deal approval' and lease checking and execution for all company owned retail stores within APAC. Also found, vetted and signed up franchise partners to open retail stores in countries where Fossil Group had no owned presence or on the ground retail expertise.Opened over 50 company owned retail stores in Hong Kong, Macau, China, Australia, Singapore, New Zealand, Malaysia, Japan, Taiwan and franchise stores in Indonesia, Korea and The Philippines Show less

- Managed APAC Distributor Markets and growing the business sufficiently and with a view to directly taking ownership- Focused markets: China, India, Indonesia, Korea, Taiwan, Thailand and New Zealand- Transitioned China, Korea and Taiwan to subsidiary business under Fossil Groups control and rolled New Zealand business under the management of Fossil Australia - Promoted to Vice President

Hong Kong

- Established and took on the responsibility of managing all APAC Business (except Japan) from a Regional Headquarters in Hong Kong- Launched new distributors and business in Taiwan, Korea, Indonesia, Malaysia, New Zealand, China and India- Took over direct control of Hong Kong business from a distributor- Opened join ventures in Singapore and Australia- Grew APAC revenue from under $10M in 1999 to over US$20M by 2003

Dallas/Fort Worth Area

- Launched & managed Asian Distributors: Korea, Singapore, Australia, Philippines, Indonesia, Malaysia, Taiwan and Hong Kong- Launched & Managed Distributors in France & The United Kingdom including big product launched through distributor with Signet Group (H.Samuels, Ernest Jones) - Managed all aspects of the business including sales, marketing, finance and logistics inclusive of communication with factories in China for supply support- Assisted in the due diligence and appointing… Show more - Launched & managed Asian Distributors: Korea, Singapore, Australia, Philippines, Indonesia, Malaysia, Taiwan and Hong Kong- Launched & Managed Distributors in France & The United Kingdom including big product launched through distributor with Signet Group (H.Samuels, Ernest Jones) - Managed all aspects of the business including sales, marketing, finance and logistics inclusive of communication with factories in China for supply support- Assisted in the due diligence and appointing of new Franchisees for Retail Stores in Australia and set up a Retail Store network in Singapore and The Philippines - Proposed and facilitated move of Distributor business model to a corporate subsidiary operation in Australia, Singapore and Hong Kong- Proposed and facilitated move of management of all APAC Business from Global HQ in Dallas to Regional HQ in Hong Kong Show less

Bachelor Of Laws (Llb), Law

Activities and Societies: Squash 1st team, Cricket 2nd eleven, Law Society, Asian Society - President

Gcse, A Levels, (Mixed Subjects), 8 X Gcse, 4 X A Levels

Activities and Societies: Cricket 1st eleven, Squash 1st team, Tennis 1st team