Rasheen Smith is an entrepreneur with over two decades frontline experience in operating and advising startup companies on product, strategy and brand development. Rasheen is the Co-Founder & Head of Growth at PERIMETER, Co-Founder & President of Realcast, Founder & Head of Product at Flexpower, and Venture Partner at Elefund.PERIMETER is a full-service marketing firm that empowers brands to go beyond boundaries and reimagine what’s possible.Realcast is an award-winning company that develops XR (extended reality) immersive experiences for LBE (location based entertainment) and innovative VR (virtual reality) video games.Flexpower is a global wellness brand whose products have aided the performance and recovery of thousands of elite athletes in more than 1,000 teams and institutes in 30+ sports across 20 countries.Elefund is a venture platform that partners and invest in daring founders early, building lifelong relationships.In addition, Rasheen has advised and worked with professional athletes on projects in China, Mexico and Silicon Valley. Rasheen was born and raised in South Central Los Angeles and holds a BA in Economics from the University of California at Berkeley.