Director Of Brand And Product Marketing
Current
Developed and executed demand generation strategies to increase awareness, engagement, and interest in products/services, resulting in significant growth in brand visibility and lead generation.Created and implemented a holistic digital marketing strategy aligned with business objectives, emphasizing paid advertising channels to drive targeted traffic and conversions.Led the development and execution of multi-channel lead generation programs, including digital marketing, content marketing, and email marketing, by mentoring a team of specialists and collaborating with third-party advisors.Utilized data analytics to optimize paid advertising campaigns, identifying growth opportunities and driving continuous marketing performance improvements through data-driven insights.Spearheaded digital growth initiatives such as website optimization, SEO, SEM, social media marketing, and online advertising, leading to increased website traffic, higher conversion rates, and revenue growth.Oversaw the planning, execution, and optimization of paid advertising campaigns on platforms including Google Ads, Facebook Ads, and LinkedIn Ads, ensuring effective audience targeting and budget management.Conducted thorough market research and competitive analysis to identify growth opportunities and stay ahead of industry trends, leveraging insights to inform strategic decisions.