Rashel Hoover Email & Phone Number

New York, Ny, Us

Greater New York City Area

I was the first PM at mparticle and lead the development and evolution of many product areas including developer experience and real-time streaming platform, data governance and privacy, and intelligent decisioning and personalization.My last role was leading our Machine Learning integration efforts, identifying opportunities to integrate machine learning across the mParticle platform to make customers more productive, smarter, and help them reach their business goals faster. Previous to that, my focus was on the Enterprise customer, helping define the vision, strategy, and ultimate delivery of solutions that enabled enterprise customers to adopt mParticle at scale, specifically around data governance and privacy, and team collaboration capabilities.

New York, New York

Served as Data Management Platform (DMP) implementation strategy expert for multi-million ARR deals involving complex implementation use case requirements and global project rollout plans. Including:- Lead and developed post-sales technical implementations to onboard client’s data into the Bluekai/Oracle DMP based on the client's marketing strategy and business requirements.- Designed and implemented new integrations to transfer data between the DMP and other digital media platforms and solutions using APIs, server to server feeds and client-side data exchange mechanisms.- Managed several time-sensitive and multi-faceted onboarding implementations concurrently, which included US and international clients (EMEA, LATAM) and the largest Oracle Marketer and Publisher DMP clients.

Sydney, Australia

Specialized in architecture and delivery of complex integration solutions and open APIs, leveraging modern, best of breed technologies. Developed and delivered enterprise integration service design and development projects across various industries within the private and public sectors, working with clients such as News Corp, Toyota, and Vodafone.

Australia, Hong Kong, Japan

Managing Consultant within the IBM Portals and Smarter Commerce consulting practice, focusing on solutioning and delivery of web-based commerce and portal-based solutions.Delivered projects for clients across a range of industries within the private and public sectors across APAC including Ralph Lauren in HK, leading grocery retailer Australia, and Department of Immigration and Citizenship Australia.

Bachelor Of Engineering In Computer Engineering, Computer Engineering, Honors Class 1

Master Of Biomedical Engineering, Biomedical/Medical Engineering, Honors Class 1