Rashesh V. Email & Phone Number

Mumbai, Maharashtra, India

Global

Partnering with Businesses and helping them realise the business goals, through brand, marketing and business solutions. Services include: Branding - Corporate and Personal- Retail Branding- Corporate Branding- Employer Branding- Digital Brand experiences- Candidate experiences- Creative and Branded content Marketing and design services- On and offline marketing- Web and App development- Social Media- Videos- Graphic… Show more Partnering with Businesses and helping them realise the business goals, through brand, marketing and business solutions. Services include: Branding - Corporate and Personal- Retail Branding- Corporate Branding- Employer Branding- Digital Brand experiences- Candidate experiences- Creative and Branded content Marketing and design services- On and offline marketing- Web and App development- Social Media- Videos- Graphic Design- Trade shows- OOH- Packaging design Strategy services- Sales optimisation- Brand and Product launch- Go to Market strategy- Distribution strategy- Pricing strategy• Developed brand and communications identity strategies for Max Estates and Estate 128, an ultra luxury residential real estate project in Noida• Revamped packaging for Kellogg's Muesli Range, enhancing visual appeal and consumer engagement• Drove the successful launch of Kellogg's Chocolate Muesli, including packaging design and messaging• Executed brand strategy and packaging initiatives for Dewsoft, Ahaglow, Glogeous and Vizylac, repositioning them as over-the-counter offerings for Torrent Pharma• Led comprehensive branding efforts, encompassing design, signage, and wayfinding systems for a prominent Jain faith experience center, endorsed by a leading Indian billionaire• Spearheaded the development and introduction of medium-range and premium Tea brands across Tier 1 and 2 cities in Gujarat, as well as for international markets including the UK, EU, and Africa• Pioneered the redesign of packaging for various cooking oil variants under the Cargill brand, enhancing product presentation and customer satisfaction• Contributed to the enhancement of product presentation by implementing user-friendly identifiers within the packaging architecture for Cargill; elevated customer experience by introducing intuitive color codes for effortless selection among various offerings within the oil portfolio Show less

Mumbai Area, India

Note: The company shutdown due to financial crisis & I have not left on my own accord• Creating & promoting new brands & their identities via campaigns in sync with the business plan for each brand with the Executive team• Managing internal brands of the group company JNJ Associates, namely The Team Workers (TTW), code – Advertising & Branding as Marketing Communications head.• Conducting ATL, BTL activities and PR activities to promote both on traditional platforms & digital… Show more Note: The company shutdown due to financial crisis & I have not left on my own accord• Creating & promoting new brands & their identities via campaigns in sync with the business plan for each brand with the Executive team• Managing internal brands of the group company JNJ Associates, namely The Team Workers (TTW), code – Advertising & Branding as Marketing Communications head.• Conducting ATL, BTL activities and PR activities to promote both on traditional platforms & digital platforms.• Leading the client servicing & business development teams. • Media planning & buying across all online & offline platforms. • Heading the corporate communications team to roll out communication at monthly, quarterly, half yearly & yearly.• Providing account direction & creative inputs• Monitoring brand health & ensuring the communication is uniform across all the platforms• Ensuring a wow factor in interactive media via consulting user experience expert.• Worked with clients like Ultrasafe, First Energy, Godrej, Ecofresh, Rajhans group & Sunil Infra.• Achievements: Pitched for business exceeding 2.8 crores from scratch. Show less

Mumbai

• Conducting ATL, BTL activities and PR activities to promote brand identity and its products.• Introduced and conducted PR activities such as seminars, in-house open houses, prepared a roadmap for blogging and publishing via Word press, also introduced digital & social media for the brand• Copy writing materials for website updates, brochures, course launch, newspaper adverts and introductory messages for each open house • Introduced new enquiry forms to enable tracking of… Show more • Conducting ATL, BTL activities and PR activities to promote brand identity and its products.• Introduced and conducted PR activities such as seminars, in-house open houses, prepared a roadmap for blogging and publishing via Word press, also introduced digital & social media for the brand• Copy writing materials for website updates, brochures, course launch, newspaper adverts and introductory messages for each open house • Introduced new enquiry forms to enable tracking of effectiveness of each ad medium.• Worked with MD and Head Marketing to introduce new concepts in the industry and to gain maximum market share in Science stream.• Introduced interactive systems to answer generally asked questions planned to implement the system by the end of July 2012.• Achievements: Responsible for revenue generation of more than 4.5 crores. Show less

Mumbai Area, India

• Creating new accounts and helping SME’s with their brand promotions locally and nationally.• Conducted PR activities such as seminars, road shows, events and press releases• Planned and executed a promotional campaign for a political party as well as clients like Carnation, Mithila Motors, RK group of hotels, Reliable Classes, Arihant Classes.• Digitally promoting brands & local eminent personalities on digital & social platforms• Copy writing materials for website updates… Show more • Creating new accounts and helping SME’s with their brand promotions locally and nationally.• Conducted PR activities such as seminars, road shows, events and press releases• Planned and executed a promotional campaign for a political party as well as clients like Carnation, Mithila Motors, RK group of hotels, Reliable Classes, Arihant Classes.• Digitally promoting brands & local eminent personalities on digital & social platforms• Copy writing materials for website updates, brochures, newspaper adverts and introductory messages for each public interaction• Partnered with other media agencies to enhance the business.• Managed image of a local public figure as well as a political party • Achievements: Generated revenues of 85+ lakhs from scratch. Show less

Introduced high end ERP II systems and improvised on performance management systems Understood the needs of individual client by quantitative and qualitative analysis and provide them with apt business solutions DHL productivity project: Introduced and implemented balance score card in and identified gaps in the operation processes Re-organised the organisational structure in order to cope with lay-offs due to recession and maintaining business flow as usual with help of… Show more Introduced high end ERP II systems and improvised on performance management systems Understood the needs of individual client by quantitative and qualitative analysis and provide them with apt business solutions DHL productivity project: Introduced and implemented balance score card in and identified gaps in the operation processes Re-organised the organisational structure in order to cope with lay-offs due to recession and maintaining business flow as usual with help of temp staffing Achieved Number one position throughout the UK by cutting down turnaround times from 4 hours 20 minutes to 3 hours and 10 minutes and saving costs up to £8000 per month Assessed and mapped a sustainable growth chart for the organisation with use of EFQM excellence model Norbert Dentressangle Operations excellence project: Introduced balanced scorecard improvisations with performance prism to achieve overall sustainable growth Achieved Zero waste and damage by rerouting and storing of goods as per the requirements of the county with help of data analysis of previous 3 years Introduced a performance appraisal system to take into account each employee on every quarterly basis, and achieved 100% productivity in each shift Achieved placing 3 senior level managers to ensure smooth process flow and cutting down costs by £23000 per month Assisted businesses to maximise profit ratio by implementation of performance management and 360 degree turnaround, in line with companies long and short term goals Worked with senior level and CXO level in order to formulate sustainable development strategies and processes to ensure that the frontline staff can contribute more towards the company, whilst growing personally Lead a Team of three subordinates to have a hands on approach on research and implementation Show less

Recruited senior Management level and blue collar employees for the top notch brand names in the Northamptonshire County and helped more at 300 people to get back to jobs in recession. Managed client relations and helping third party tie ups for legal and operational assistance Achieved a reduction of 50% turnaround time in recruitment and got 40% of people on permanent positions Initiated and developed joint marketing plans to create job awareness in the county and… Show more Recruited senior Management level and blue collar employees for the top notch brand names in the Northamptonshire County and helped more at 300 people to get back to jobs in recession. Managed client relations and helping third party tie ups for legal and operational assistance Achieved a reduction of 50% turnaround time in recruitment and got 40% of people on permanent positions Initiated and developed joint marketing plans to create job awareness in the county and achieved generating a database pool of more than 2000 skill specific workforce Assisted clients to educate the workforce with the organisational strategy to achieve goals by making them an active part in operations strategy making and implementation Show less

Masters In International Management, International Management; Business

Activities and Societies: Co-Founder and Member Northampton Global Business Network Student Representative for Northampton Business School.

Digital Marketing Certificate, Digital Communication And Media/Multimedia

Digital Marketing Strategy Google Adwords Google Analytics Search Engine Optimisation Search Engine Marketing Social Media Marketing.

B.Com, Commerce

Hsc, Accounts, Book Keeping, Economics, Secretarial Practice, Organisation Of Commerce, Maths, Hindi

Activities and Societies: Cultural Committee

Ssc, General