Led the Digital Marketing team for Bajaj Finserv credit cards and helped increase Credit Card sales by 110% in 3 months and maintained same throughout.• Managed budgets and implemented data-driven marketing strategies to create marketing plans for various digital channels (SEO/SEM/Social Media Marketing, Email marketing, SMS marketing, App marketing, Events marketing, Content marketing, Web marketing and Influencer marketing) and utilized analytical tools to track campaign success and refine tactics as needed• Experimentation using A/B testing of campaigns and data driven decision making to optimize budgets while meeting business goals• Helped sales team increase sales conversion of digitally acquired leads by 4.2% • MIS/dashboard creation for real-time monitoring of results; Identifying KPIs and optimizing the campaigns to improve ROI of campaigns

Recruit, train, and manage DSA agents.Develop and maintain relationships with DSAs.Ensure DSAs have the necessary tools and resources to succeed.Set and achieve sales targets and goals for the DSA channel.Monitor and analyze sales performance data to identify trends and areas for improvement.Implement strategies to increase sales and market penetration.Ensure all DSAs comply with company policies, industry regulations, and legal requirements.Conduct regular audits and assessments of DSA activities.Address any compliance or quality issues promptly and effectively.Organize and conduct training sessions for DSAs to improve their product knowledge, sales techniques, and customer service skills.Provide ongoing support and coaching to help DSAs meet their targets.Develop and implement marketing campaigns and promotional activities to support DSA sales efforts.Collaborate with the marketing team to create effective sales materials and tools.Ensure high levels of customer satisfaction by overseeing the quality of service provided by DSAs.Address customer complaints and issues escalated by DSAs.Prepare regular reports on DSA performance, sales metrics, and market conditions.Use data and analytics to drive decision-making and strategic planning.Manage budgets allocated for DSA channel development and marketing activities.Ensure cost-effective use of resources while achieving sales and growth targets.Develop and implement strategic plans to grow the DSA channel.Identify new market opportunities and potential areas for expansion.Work closely with other departments, such as marketing, finance, and customer service, to ensure a cohesive approach to channel management.Communicate effectively with DSAs to keep them informed and motivated.

Set and achieve sales targets and goals for the call center team.Monitor daily, weekly, and monthly sales performance.Implement strategies to maximize sales and conversion rates.Recruit, train, and onboard new call center agents.Provide ongoing training and development opportunities for staff.Conduct regular performance reviews and provide feedback.Ensure high levels of customer satisfaction by overseeing the quality of service provided.Handle escalated customer inquiries and complaints effectively.Implement customer feedback mechanisms and address issues promptly.Ensure all sales activities comply with company policies, industry regulations, and legal requirements.Conduct regular quality assurance checks and audits.Address any compliance or quality issues promptly and effectively.Optimize call center processes to improve efficiency and effectiveness.Manage call routing, call volume, and agent scheduling to ensure optimal performance.Implement and monitor key performance indicators (KPIs) to measure operational success.Prepare regular reports on sales performance, customer feedback, and operational metrics.Analyze data to identify trends, areas for improvement, and opportunities for growth.Explore and implement new technologies to improve call center performance.Collaborate with the marketing team to develop and implement sales campaigns and promotions.Ensure call center agents are aware of current promotions and can effectively communicate them to customers.Track the effectiveness of marketing campaigns and promotions.Ensure cost-effective use of resources while achieving sales and growth targets.Work closely with other departments, such as marketing, finance, and customer service, to ensure a cohesive approach to sales management.Communicate effectively with team members to keep them informed and motivated.Foster a positive and collaborative team environment.