• Developed and executed a content strategy around strategic business goals utilizing multi-channel marketing and produced over 100% revenue growth from content-based marketing programs sourced opportunities• Led and supported end-to-end campaign activities to maximize campaign reach and impact• Monitored campaign performance and reported actionable insights to the senior management team• Collaborated closely with various key stakeholders including product development, sales and… Show more • Developed and executed a content strategy around strategic business goals utilizing multi-channel marketing and produced over 100% revenue growth from content-based marketing programs sourced opportunities• Led and supported end-to-end campaign activities to maximize campaign reach and impact• Monitored campaign performance and reported actionable insights to the senior management team• Collaborated closely with various key stakeholders including product development, sales and business development, customer success to understand and provide solution for their needs and challenges• Served as the subject matter expert on marketing automation, maintaining database health, executing campaigns and reporting strategic insights to key stakeholders• Identified and sources content ideas to fill the gap to align key business objectives to help shape the dialogue between sales team/customer success and prospects • Led development of engaging customer-centric content including ideating, editing and promotion across various channels• Designed and built emails to support all campaigns, tradeshow promotions and other external marketing communications• Developed and implemented marketing program to promote thought leadership content in various formats across channels, using best practices, new strategies and actionable insights• Established and implemented strategic best practices for A/B testing, content personalization, database segmentation, lead scoring• Created strategies for engaging with prospects across their journey including implementation of personalized nurture streams • Led the launch of quarterly newsletter including securing buy-in, developing automations, designing layouts and newsletter promotion• Leveraged data to understand how audiences consume content and optimized marketing programs• Managed the marketing budget closely and assisted with forecasting and planning media and research budgets, vendor agreements and strategic corporate partnerships Show less

• Providing project management leadership (or working with the c-suite executives, and business development) for ideation, creation, quality execution, and tracking of integrated, multi-channel marketing strategies for increased awareness, lead generation, and increased revenue• Assisting in the development of key metrics and performance indicators to measure overall campaign performance and provide foundation for continuous improvement• Increased website conversion rate by 200% through… Show more • Providing project management leadership (or working with the c-suite executives, and business development) for ideation, creation, quality execution, and tracking of integrated, multi-channel marketing strategies for increased awareness, lead generation, and increased revenue• Assisting in the development of key metrics and performance indicators to measure overall campaign performance and provide foundation for continuous improvement• Increased website conversion rate by 200% through re-designing the company website and continually ensuring it was optimized for SEO• Managed and created content for B2B social media marketing strategy, focusing on LinkedIn and Twitter, increasing interactions and visibility by more than 100%• Regularly measuring effectiveness of content marketing, B2B, and brand email strategies and communicating KPIs to stakeholders by developing dashboards and reports in Salesforce• Optimizing marketing plans, budget, and strategies by implementing Data-Driven Marketing and Marketing Automation best practices including personalization, segmentation, automated email routing and dynamic content• Optimally implementing strategic tactics, utilizing Salesforce and Pardot, for efficient sales funnel management to ensure a successful conversion of lead to customer• Designing, developing, and managing Pardot workflows and executing highly targeted campaigns including emails, trigger campaigns, landing pages, web pages and nurture streams• Managing on-going execution and implementation of email strategy - including one-offs, automation, and customer journey creation• Enhancing of email marketing performance through A/B testing, email lifecycle management, personalization, creative, and content management. Along with, analyzing previous email marketing campaigns to evaluate past ROI and make improvements based on those findings Show less

• Successfully implemented all aspects of the company’s marketing strategy• Managed social media accounts focusing on LinkedIn, Twitter, YouTube and various other digital campaigns• Coordinated with sales team for trade shows and open houses including International Manufacturing Technology Show,2016• Developed and distributed press release• Coordinated with all stakeholders (internal and external) for timely creation, approval and distribution of all collaterals

• Managed key accounts - Canon Ltd, Hero Motocorp, DB Realty, WriteStep• Released over 25 newspaper advertisement which exceeded the required returns by 15% at an average• Executed Ideawall, a major event involving display of more than 50 three sixty-degree campaign ideas for the brand,successfully for Canon and Hero Mototrcorp• Developed Corporate video for various clients garnering appreciation by the client’s top management

•ZEE Entertainment Enterprise Ltd is one of India's leading television, entertainment and media companies with a strong presence worldwide and over 959+ million viewers across 169 countries.•Worked with ZEE Marathi to explore Ground Activation Management and conducted Television Audience Measurement Analysis •Conceptualized a school contact program which was approved by senior management •Collaborated with vendors , created briefings for external agencies and managed communication… Show more •ZEE Entertainment Enterprise Ltd is one of India's leading television, entertainment and media companies with a strong presence worldwide and over 959+ million viewers across 169 countries.•Worked with ZEE Marathi to explore Ground Activation Management and conducted Television Audience Measurement Analysis •Conceptualized a school contact program which was approved by senior management •Collaborated with vendors , created briefings for external agencies and managed communication with them•Lead and participated in sales pitch to get sponsors on-board for new proposed shows Show less

•Madura Fashion & Lifestyle is the biggest fashion house in India with over eight brands , each of them a market leader in their category•Worked with Van Heusen Ltd, market leader in men’s formal wear, to explore and enrich Retail Marketing (Below The Line) & Visual Merchandising (VM) across Van Heusen stores in Mumbai by negotiating for branding space and identifying methods to increase brand visibility •Functioned as a part of the in-store sales team and spent significant time on the… Show more •Madura Fashion & Lifestyle is the biggest fashion house in India with over eight brands , each of them a market leader in their category•Worked with Van Heusen Ltd, market leader in men’s formal wear, to explore and enrich Retail Marketing (Below The Line) & Visual Merchandising (VM) across Van Heusen stores in Mumbai by negotiating for branding space and identifying methods to increase brand visibility •Functioned as a part of the in-store sales team and spent significant time on the shop floor interacting and assisting customers•Benchmarked best brands in the industry and developed VM training manual; identified and implemented VM best practices in 3 flagship stores •Conceptualized and developed a mock Lifestyle Window for the brand which was approved and implemented Show less

• Worked in the Network Operational Center managing and analyzing data for various services provided by Tulip Telecom

•MTS India is a mobile telecom service brand of SSTL and has over 13 million customers' in India•Rotation in all departments like finance, marketing, etc… gaining insight and understanding various business practices•Coordinated with and managed cross-functional teams

•CUTS International is a non-profit organization that is a leading voice and face of consumer empowerment with presence in over 5 countries•Published article in an international journal “Policy Watch”, April –June 2009 on 3G issues in Indian telecom industry titled “Government efforts to promote competition in 3G services: a misguided effort?”