Rashid Abdullah Email & Phone Number

Kuala Lumpur, Malaysia

Scope: Strategic Direction, Creative Direction, Brand Architecture & Visual Identity, Integrated Communications, Content Development, Copywriting, Social Media Planning & Engagement ManagementMedium: Digital Campaigns, Website Revamps and Content, Apps, EDMs, Blogs, Articles, Social Media Campaigns, Google Ads, GDN Ads, Search Engine Optimisation, Search Engine Marketing, Lead Generation, Activation, YouTube VideosAccounts:Grab, UNICEF, Citi Malaysia, Citi Singapore,… Show more Scope: Strategic Direction, Creative Direction, Brand Architecture & Visual Identity, Integrated Communications, Content Development, Copywriting, Social Media Planning & Engagement ManagementMedium: Digital Campaigns, Website Revamps and Content, Apps, EDMs, Blogs, Articles, Social Media Campaigns, Google Ads, GDN Ads, Search Engine Optimisation, Search Engine Marketing, Lead Generation, Activation, YouTube VideosAccounts:Grab, UNICEF, Citi Malaysia, Citi Singapore, Standard Chartered Singapore, Excelity GlobalResponsibilities:Initialise, strategise, write and maintain effective content for variety of digital mediums inclusive of acquisition and usage campaigns, email campaigns, lead generation campaignsWork with other departments to ensure content strategy is effectively implemented across various channels.Work with UX and design teams to refine information architecture and content flow for maximum efficiency and effectiveness Show less

Damansara Perdana

Scope: Strategic Direction, Creative Direction, Brand Architecture & Visual Identity, Integrated Communications, Content Development, Social Media Planning & Engagement Management, Corporate Social ResponsibilityMedium: Digital, Websites. Apps, Social Media, Annual Reports, Print, Radio, Activation, Corporate Videos & TV CommercialsResponsibilities:Working in integrated marketing communications, I have extensive experience with Digital work, Apps, Social Media… Show more Scope: Strategic Direction, Creative Direction, Brand Architecture & Visual Identity, Integrated Communications, Content Development, Social Media Planning & Engagement Management, Corporate Social ResponsibilityMedium: Digital, Websites. Apps, Social Media, Annual Reports, Print, Radio, Activation, Corporate Videos & TV CommercialsResponsibilities:Working in integrated marketing communications, I have extensive experience with Digital work, Apps, Social Media, Advertising and Annual Reports for a spectrum of clients from both the private and public sectorResponsible for coordinating and facilitating workflow through the agency as well as resourcing outside vendors while ensuring production quality and meeting deadlines.Provides strategic planning input, creative direction and content for execution of plans, campaigns and projects.Responsible for all creative operations for a specific group of accounts that includes staff supervision and work production. Directs the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals. An experienced presenter for senior-level client contact points.Provides leadership/motivation and guides the team to excel.Achievements:Has successfully won numerous Digital and Advertising pitches for the agency, which has also lead to award winning work..Created the Bernas Hari Raya TVC which has over 1,000,000 YouTube hits, and lead to promoting higher awareness and social responsibility for underprivileged children through Bernas CSR efforts via 'Bowls For Humanity.'Have successfully scripted and conceptualised Corporate Videos for numerous clients. Web development and social media engagement for Malaysia Education Performance and Delivery Units (PADU), an arm of the Ministry of Education, MalaysiaCreated social media platforms to provide content and engagement for various clients. Show less

Kuala Lumpur, Malaysia

Scope:Creative Direction, Idea Generation Visual Identity, Integrated Communications, Copywriting & Content Development, Social Media Planning & Engagement Management, User Experience & User Interface, Search Engine OptimisationMedium:Integrated Marketing Communications, Digital - Web, Banner, Social Media, AppsResponsibility:Conceptualise award-winning ideas and create compelling copy and content for a spectrum of digital works, whereby primary account was Celcom… Show more Scope:Creative Direction, Idea Generation Visual Identity, Integrated Communications, Copywriting & Content Development, Social Media Planning & Engagement Management, User Experience & User Interface, Search Engine OptimisationMedium:Integrated Marketing Communications, Digital - Web, Banner, Social Media, AppsResponsibility:Conceptualise award-winning ideas and create compelling copy and content for a spectrum of digital works, whereby primary account was Celcom XPaxManaged social media for Celcom, constantly engaging and providing appropriate feedback to consumers.Achievements:Worked on pitch to retain Celcom and CIMB account with the AgencyWon Effie Awards for exciting digital work for CelcomHandled XPax Social Media and through engagement via Apps and contests, inevitably creating more than 300,000 followers. Number of eyeballs that hit Celcom sites went up tremendously. Show less

Kuala Lumpur, Malaysia

Scope:Creative Direction, Visual Identity, Integrated Communications, Content Development, Medium:Integrated Marketing Communications, Digital - Web, Banner, Social Media, E-Mail BlastsResponsibility:Setting the Creative Direction, creating web flow charts and wireframes, developing content and copy for the various digital mediums.Lead brainstorming sessions with fellow creatives from agency. Achievements:Won Webby and Kancil Awards for… Show more Scope:Creative Direction, Visual Identity, Integrated Communications, Content Development, Medium:Integrated Marketing Communications, Digital - Web, Banner, Social Media, E-Mail BlastsResponsibility:Setting the Creative Direction, creating web flow charts and wireframes, developing content and copy for the various digital mediums.Lead brainstorming sessions with fellow creatives from agency. Achievements:Won Webby and Kancil Awards for outstanding digital work.Won numerous accounts for agency through pitchesClients:Zenith Media, Dooodolls, Maybank Investment Bank, Celcom, Malaysian Philharmonic Orchestra, Volkswagen, Labuan IBFC Show less

Damansara Perdana

Petaling Jaya

Kota Damansara

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Doctor Of Business Administration, Marketing

Currently ongoing

Master Of Business Administration, Marketing

Graduate Diploma, Management Studies

Bachelor Of Arts (Second Class Upper), Business Administration (Advertising)

Diploma In Business Studies

Advanced Diploma, Mass Communication/Media Studies

Advanced Diploma, Business Administration