Rashida A Rafar

Rashida A Rafar Email and Phone Number

On a mission to limelight Halal Values into the mainstream as a timeless universal lifestyle @ Messon Group
Rashida A Rafar's Location
United Kingdom, United Kingdom
About Rashida A Rafar

CEO and Founder of Modestrove London, Rashida Rafar is the Modesty Girlboss on a mission to position & elevate modest values as a timeless universal lifestyle. A linguistic major with background in corporate communications, branding & marketing; Rashida used her skills to lead one of the world's renowned Hijab brand to their first million dollar breakthrough. Fueled with passion & winning industry experience, she took a bold leap of faith to start her own online retail platform in the heart of London positioning herself as one of the top female players to watch out for in the field.

Rashida A Rafar's Current Company Details
Messon Group

Messon Group

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On a mission to limelight Halal Values into the mainstream as a timeless universal lifestyle
Rashida A Rafar Work Experience Details
  • Messon Group
    Group Chief Executive Officer
    Messon Group Mar 2023 - Present
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
  • Grooville Group
    Chief Executive Officer
    Grooville Group Apr 2020 - Present
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Key Duties:1. Strategic Visionary: Develops and executes a comprehensive long-term strategy for Grooville Group, aligning with market trends and consumer preferences. 2. Business Growth: Drives organic and inorganic growth initiatives, including acquisitions, mergers, and strategic partnerships.3. Financial Performance: Oversees financial planning, budgeting, and performance management to ensure optimal profitability and sustainability.4. Team Leadership: Builds and inspires a high-performing team and talented individuals, fostering a culture of innovation and excellence.5. Operational Excellence: Streamlines operations and supply chain processes to optimize efficiency and reduce costs. 6. Brand Building: Elevates the Grooville Group brand and strengthens its market position through effective marketing and branding strategies. 7. Risk Management: Identifies and mitigates potential risks to protect the company's assets and reputation.Key Successes: 1. Homegrown Grocer Expansion: Successfully expanding the Grooville homegrown grocer concept, emphasizing local products and sustainable practices.2. Successfully launched and expanded Groovitiam, a popular modern-day kopitiam concept. 3. Pioneered innovative F&B, retail, and lifestyle concepts that resonate with discerning consumers. 4. Established strong partnerships with key suppliers and distributors to ensure a reliable supply chain. 5. Developed a robust e-commerce platform to reach a wider customer base.6. Global Market Entry: Pioneering the company's entry into international markets, establishing a strong foothold in key regions.7. Strategic Partnerships: Forging strategic partnerships with leading brands and suppliers to enhance the company's product offerings.8. Innovation and Product Development: Fostering a culture of innovation, driving the development of new and exciting products to meet evolving consumer needs.
  • Modestrove London
    Chief Executive Officer
    Modestrove London Jan 2017 - Dec 2021
    London, United Kingdom
  • Naelofar
    Head Of Marketing And Communications
    Naelofar Jan 2013 - Jan 2016
    Kuala Lumpur, Malaysia
  • Kdu University College
    English Lecturer
    Kdu University College Jan 2010 - Dec 2012
    Petaling Jaya, Selangor, Malaysia
  • Universiti Teknologi Mara
    English Lecturer - American Degree Program
    Universiti Teknologi Mara Jun 2008 - Jan 2009
    Shah Alam, Selangor, Malaysia

Rashida A Rafar Education Details

Frequently Asked Questions about Rashida A Rafar

What company does Rashida A Rafar work for?

Rashida A Rafar works for Messon Group

What is Rashida A Rafar's role at the current company?

Rashida A Rafar's current role is On a mission to limelight Halal Values into the mainstream as a timeless universal lifestyle.

What schools did Rashida A Rafar attend?

Rashida A Rafar attended University Of Birmingham, Universiti Teknologi Mara, Smk (P) Sri Aman.

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