Rashida Pankhawala

Rashida Pankhawala Email and Phone Number

Founder and Creative Director @ Raft Creative Studio
Mumbai, MH, IN
Rashida Pankhawala's Location
Mumbai, Maharashtra, India, India
About Rashida Pankhawala

I've been in the branding and marketing game for **a decade**🔥, even ran my own clothing brand for a while. That's where I learned how important the *business side* truly is. Now, at Raft Creative Studio, my team and I are all about helping passionate founders tell their brand story the right way. We dig deep into your goals and numbers – we're an extension of your team, not just another agency.I’ve left links below to view our creative work but want to see some killer work that hasn't launched yet? Slide into my DM & let’s chat.https://bit.ly/raftworkfolio

Rashida Pankhawala's Current Company Details
Raft Creative Studio

Raft Creative Studio

View
Founder and Creative Director
Mumbai, MH, IN
Employees:
4
Rashida Pankhawala Work Experience Details
  • Raft Creative Studio
    Founder And Creative Director
    Raft Creative Studio
    Mumbai, Mh, In
  • Raft Creative Studio
    Founder & Creative Director
    Raft Creative Studio Jan 2023 - Present
    Mumbai, Maharashtra, India
  • The Floating Pineapple
    Founder & Fashion Designer
    The Floating Pineapple May 2018 - Present
    Mumbai Area, India
    A women's clothing brand. Learn what are we about here: www.thefloatingpineapple.comCoverage: https://yourstory.com/2019/04/making-the-startup-a-brand-entrepreneurs-share-how
  • Freelance
    Digital Marketing Consultant
    Freelance Aug 2018 - Aug 2023
    India
    Taking on Campaign Specific Marketing for Brands - Strategy Presentations for Hill+Knowlton Strategies- Strategic Planning, Community Building & Management of Brings Joy - By Farida Baxamusa - Branding & Conceptualizing Logo & Product Packaging for Chefcouts by Aaron- Presentation & Brand Designs for Ruder Finn- Strategic Planning, Community Building & Management of Bwitches International Bellydance Festival, the world's largest online Bellydance event
  • Watconsult
    Group Account Manager
    Watconsult Apr 2018 - Aug 2018
    Mumbai Area, India
  • Watconsult
    Lead Account Manager
    Watconsult May 2016 - Mar 2018
    Worli
    Managing a Team of 18 People + Intra Team• Grow the client’s market share to achieve gross profit goals by understanding the Target Audience’s mindset & wants and accordingly develop a digital (social) media strategy which is innovative & creative and most importantly, in sync with its ATL / PR activities • Coach, motivate and lead a team of AMs, Account Leads, Sr.Sme, executives & designers.• Making sure that the execution by the teams & qualified departments meets the objectives of the pitch• Sharing a constructive feedback to bring out potential in each team member and brush up their most distinctive skills • Analysing the value adding results of a brands’ Digital presence for the client • Monitoring competitive behaviour & trends and accordingly consulting clients on the rich media promotions to achieve the desired share of voice• Research social media tools that can benefit the brand and implement where appropriate.• Work on Business Development for Lifestyle Brands with the department & be a value add for the on-going upgrades in the Digital Strategy world.Clientèle worked with - VIVO India (Phone Launches + IPL + Pro Kabaddi League + IIFA Awards) , Award winning campaign for Super Saturday (An event project with Bestseller group), ONLY India (A bestseller brand), Taj Pamodzi Hotel, Taj Clubhouse, Vivel (ITC), Fiama (ITC), Rexona (HUL), Clear (HUL), Eske Bags, A leading mobile brand, Foodhall, Bioderma, Fashion Designer Brands & many more.
  • Watconsult
    Account Manager
    Watconsult Apr 2015 - May 2016
    Leading a team of 10 + Intra Teams• Grow the client’s market share to achieve gross profit goals by understanding the Target Audience’s mindset & wants and accordingly develop a digital (social) media strategy which is innovative & creative and most importantly, in sync with its ATL / PR activities • Coach, motivate and lead a team of Sr.Sme, executives & designers.• Making sure that the execution by the teams & qualified departments meets the objectives of the pitch• Sharing a constructive feedback to bring out potential in each team member and brush up their most distinctive skills • Analysing the value adding results of a brands’ Digital presence for the client • Monitoring competitive behaviour & trends and accordingly consulting clients on the rich media promotions to achieve the desired share of voice• Research social media tools that can benefit the brand and implement where appropriate.Clientèle worked with - London Dairy, Super Saturday (An event project with Bestseller group), ONLY India (A bestseller brand), Taj Pamodzi Hotel, Taj Clubhouse, Merck brands - Nasivion & Seven Seas, Godrej Real Good Chicken, Godrej Real Good Yummiez, Eske Bags
  • Watconsult
    Account Lead
    Watconsult May 2014 - May 2015
    Mumbai
    - Managing a team of 5- Clientèle worked with - Taj Vivanta, Godrej Tyson - Real Good Chicken & Real Good Yummiez, Oman Tourism India, ONLY - Bestseller, L&T Mutual Fund, Merck Products - Nasivion & Seven Seas, Girish Kumar - Celebrity Management, L'oreal Paris - R&I, Sushant Singh Rajput - Celebrity Management - Pitch Plan. Job Role: - Digital Media Management for Brands- Market Research and Brand Positioning - Team Management- Website Development- Case Study Creation- Way Forward and Yearly Road Map for Brands- Online Reputation Management- Client Consultation & Coordination - Media Reports, Content Strategy & Brand Strategy- Coordinating with vendors for Videos and Application - Organizing Blogger's Meet and Maintaining Relationship- Pitch Plans for brands- Advance Knowledge in Media (FB, Google Ads, Youtube & others)
  • Watconsult
    Sr Social Media Executive
    Watconsult May 2013 - May 2014
    Mumbai
    - Managing a team of 2- Clientèle worked with - Gehna Jewellers, Pieces - BESTSELLER, Center Fresh, Mistral - Restaurant by PVR Cinemas, AND Clothing, Girish Kumar, Peri Peri Lingerie , Daiki Brands. Au Bon Pain - Cafe, Agni - Pitch PlanJob Role: - Digital Media Management for Brands- Way Forward and Yearly Road Map for Brands- Online Reputation Management- Client Consultation & Coordination - Market Research and Brand Positioning - Media Reports, Content Strategy & Brand Strategy- Coordinating with vendors for Videos and Application - Organizing Blogger's Meet and Maintaining Relationship- Pitch Plans for brandsAchievements: Performer of the Month - September' 13
  • Social
    Social Media Executive
    Social May 2012 - May 2013
    Mumbai
    Clientèle worked with - Inglot Cosmetics, B:Kind Clothing, Peri Peri Lingerie, Gehna, Au Bon Pain - Cafe, Cold Stone IcecreamsJob Role: Social Media Management for Brands, Response Management, Online Reputation Management, Client-Coordination, Creating Reports, Market Research, Content Creation, Project Planning, Executing on various social platforms (Facebook, Twitter, YouTube), Video Editing, Photoshop, Basic HTML and CSS edit in terms of applications online, Coordinating with vendors for application development and also with Bloggers for various Brand projects.Achievements:- Won Performer of The Month in August i.e 4 months after joining
  • Fashion Designer
    Fashion Designer
    Fashion Designer Jan 2013 - Feb 2018
    Mumbai
    Giving my passion a drive by pursuing custom orders. My expertise lay in Contemporary Bridal Outfits! CCustomized to suit the taste of my clients, these outfits are well-tailored to enhance the look for the special day.
  • Manager At Aqua Aroma
    Business Manager And Designer
    Manager At Aqua Aroma May 2009 - Jun 2011
    Mumbai
    Job Role:- Client Servicing- Costing & Merchandising - Tally Accounting and Software Upgrades- Brand Designs- Management- Resolving Queries and Business Developement
  • Planet M
    Floor Supervisor
    Planet M May 2008 - Jul 2008
    Mumbai Area, India

Rashida Pankhawala Skills

Social Media Marketing Social Media Marketing Communications Digital Marketing Advertising Marketing Strategy Online Advertising Digital Media Brand Management Online Marketing Team Management Content Strategy Marketing Digital Strategy Digital Marketing Experience Fashion Marketing Lifestyle Marketing Presentation Skills Media Planning

Rashida Pankhawala Education Details

  • Hinduja College
    Hinduja College
    Advertising
  • Kc College
    Kc College
    Arts

Frequently Asked Questions about Rashida Pankhawala

What company does Rashida Pankhawala work for?

Rashida Pankhawala works for Raft Creative Studio

What is Rashida Pankhawala's role at the current company?

Rashida Pankhawala's current role is Founder and Creative Director.

What schools did Rashida Pankhawala attend?

Rashida Pankhawala attended Hinduja College, Kc College.

What skills is Rashida Pankhawala known for?

Rashida Pankhawala has skills like Social Media Marketing, Social Media, Marketing Communications, Digital Marketing, Advertising, Marketing Strategy, Online Advertising, Digital Media, Brand Management, Online Marketing, Team Management, Content Strategy.

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