- Won Bronze at DMA 2023 for Maggi Masala Blast World Cup campaign- Launched Pond`s Skinfluencer 2024, the firs ever influencer reality show in Bangladesh- Planned and executed data-driven campaigns for brands like Banglalink, Unilever, Nestle, Omera LPG- Analyzed performance trends and customer behavior to inform strategies- Developed segment-specific communication strategies (ATL, BTL, Digital)- Assisted in annual brand plan and roadmap development for multiple brands-Coordinated with partners and internal teams on campaign activities- Led brand value/image campaigns from brief to execution and monitoring- Prepared weekly update reports and supervised creative quality

- Improved Robi’s Digital Reputation Score by 3.8% in 3 months- Utilized data analytics for strategic decision-making and campaign optimization- Developed and executed communication strategies for brands like Robi, Ncell, and Nagad- Conducted market research for innovation and differentiation- Collaborated with teams to execute strategic initiatives

As an intern in the team, I learned how to derive actionable insights from the data using BI solutions & analytics tools, to personify the right addressable audience and craft the perfect winning recipe so that strategy devised for the brand helps them get better results to grow and win customers, as well as giving consultancy to understand the market better.

PlayMaker, an SBU of Pavilion360 Ltd. , is a digital marketing agency where I worked as a Social Media Executive. My responsibilities were listed as follows, - Copywriting- Responding to multiple client page queries- Providing creative input in content creation- Monitoring client's social media page performance- Preparing pitch-deck presentations- Managing and editing company portfolio- Oversaw and monitored the social media performance of Super11 during Bangabandhu BPL 2019-20

As a freelancer for the organization, my core responsibilities were:- Preparing academic reports- Preparing business analysis reports- Preparing business plans