Rashi Iyer, Cmp Email & Phone Number

• Reporting to the Dean of College of Business, developed and executed internal and external communications plans and strategies to convey the distinction of the College.
• Advise the Dean and Board on strategic decisions for the College of Business. Helped form new vision to drive recruitment and create brand awareness.
• Developed rebranding strategy for the College of Business. Interviewed key influencers and developed messaging and insights for branding and public affairs.
• Increased undergraduate recruitment by 30% to the College of Business
• Created and implemented social media campaigns to engage stakeholders. Increased Twitter presence by 250% and Facebook presence by 2000%.
• Led an integrated marketing campaign to promote the College of Business. Published 50 stories about the College of Business in various publications. An independent study of 600 prospective students ranked the College.

Toronto, Canada Area

• Reporting to VP, Knowledge Exchange and Communications, led change communications plans and strategies to overhaul the 11 public health laboratories (PHL) for the province of Ontario, Canada.
• Advised CEO and senior management as member of the PHL renewal team. Developed and implemented communications plans launch new programs and initiatives to revamp the public health laboratories. Reduced turnaround time.
• Led crisis communication strategy for the Agency stemming from the closure of the Windsor public health laboratory. Managed government relations, public response and employee communications with 1,200 employees across.
• Key member of the communication team during the H1N1 pandemic flu outbreak.
• Conceptualized, created and implemented employee-focused communication plans on technical topics (e.g. SharePoint, integrated telephony)
• Advised Director, Human Resources and key influencers to conduct consultations and implement resulting strategies to help create corporate culture at this new organization.

Toronto, Canada Area

• Led corporate communications functions for more than 1,400 employees in six branches across Canada and 1,800 corporate and institutional clients.
• Identified and implemented programs to enhance communications and performance (e.g. establishment of editorial board, short term disability, e-mail management, employee town hall, bi-monthly manager meetings). For.
• Advised CEO and senior leaders on communication approaches for contentious, high profile and/or sensitive issues and executed supporting communication plans (e.g. outsourcing, downsizing, information technology change.
• Conceptualized, created and delivered CIBC Mellon’s first corporate social responsibility (CSR) report – Taking Care.
• Managing editor of employee newsletter – the Insider. Increased employee readership of quarterly publication by 32 per cent.
• Chief speechwriter for the CEO. Drafted presentations and financial reports for senior executives.

Toronto, Canada Area

• Wrote speaking notes for the Minister and Deputy Minister.
• Developed and implemented communications plans and corresponding creative for various ministry initiatives including emergency training scenarios.
• Researched and wrote internal announcements, news releases, reports, briefing notes, brochures, posters, backgrounders and media advisories
• Researched, wrote and edited stories for Correctional Services’ quarterly staff newsletter – Correctional Update – distributed to 33,000 employees across the province.

• Reporting to the President & CEO, spearheaded the redesign of the corporate website. Increased monthly unique visits by 30%.
• Researched, wrote and edited Canada Health Infoway’s internal newsletter – the ExpressWay. The success of this bi-weekly newsletter led to a public newsletter ehealthrecord.info distributed to more than 3,000 readers.
• Managed authors, editors and designers for three publications.

Certificate, Internal Communications

Post-Graduate Certificate, Corporate Communications

M.Sc. Communication Studies, Communication And Media Studies

Bachelor Of Arts (B.A.), Journalism