Rashi Maskara
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Rashi Maskara Email & Phone Number

Senior Director, Growth and Consumer Lifecycle at ID.me
Location: San Francisco Bay Area, United States, United States 11 work roles 2 schools
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Current company
ID.me
Role
Senior Director, Growth and Consumer Lifecycle
Location
San Francisco Bay Area, United States, United States
Company size
201 employees

Who is Rashi Maskara? Overview

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Quick answer

Rashi Maskara is listed as Senior Director, Growth and Consumer Lifecycle at ID.me, a company with 201 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Rashi Maskara.

Rashi Maskara previously worked as Senior Director of Growth, Retention at Ipsy and Interim GM for IPSY, Mexico at Ipsy. Rashi Maskara holds Bachelor Of Arts (B.A.), Economics from The University Of Texas At Austin.

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ID.me

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Profile bio

About Rashi Maskara

I have over 15+ years of experience in developing growth & retention strategies for consumer tech companies, where I’ve taken multiple products from inception (0-1) to scaling (1-n). I thrive on tackling complex challenges to drive step-changes in growth and I thoroughly enjoy every aspect of it!Core skills -- End to end growth funnel: Conversion, Referrals, Activation, Retention, and Re-engagement- Driving LTV- Leading full-stack team of product managers, growth managers, data scientists, and marketers- P&L management- Product Management- Analytics (Tableau, Amplitude, SQL, CRM analytics)- Lifecycle marketing- Forecasting- Payments optimization- Customer segmentation strategy- High-velocity experimentation framework- Personalization

Current workplace

Rashi Maskara's current company

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ID.me
Id.Me
Senior Director, Growth and Consumer Lifecycle
California, United States
Website
ipsy.com
Employees
201
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Company profile
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11 roles · 18 years

Rashi Maskara work experience

A career timeline built from the work history available for this profile.

Senior Director, Growth And Consumer Lifecycle

Id.Me

California, United States

Senior Director Of Growth, Retention

Current
Ipsy

Santa Monica, California, US

IPSY is the world's largest beauty subscription company achieving ~$1B in revenue. Currently leading team of growth managers, product managers, data scientists, marketers to drive retention and engagement that increases customer lifetime value.

Jan 2022 - Present

Interim Gm For Ipsy, Mexico

Current
Ipsy

Santa Monica, California, US

In addition to current role, appointed interim GM for Mexico, to set a path for transformation and drive user growth.

Jul 2024 - Present

Director Of Growth, Retention

Ipsy

Santa Monica, California, US

Responsible for reducing voluntary churn, improving payment success rates, and increasing winback.

Jul 2020 - Jan 2022

Senior Growth Manager, Acquisition And Winback

Ipsy

Santa Monica, California, US

Responsible for hitting IPSY's subscriber growth, referral programs, and winback strategy. In addition, led growth of multiple products from 0-1 including Glam Bag Plus, Iconbox, and Refreshments.

2017 - Jul 2020

Growth Marketing Manager

Yik Yak, Inc. (Acquired By Square)

New York, New York, US

Yik Yak (backed by Sequoia) is an anonymous messaging app used by 2.5M users daily Responsible for end-to-end experimentation across customer journey to improve onboarding, engagement, and retention.

2016 - 2017 ~1 yr

Co-Founder & Head Of Growth

Tripnary

Tripnary was a seed funded app that redefined flight search by finding places to fly within a budget. Tripnary has been featured on Mashable, Lifehacker, American Airlines in-flight magazine, Thrillist, LA Times, Tnooz, and many others.Launched Tripnary mobile app and travel industry's first flight search bot – available on App Store, Slack and Facebook.

2013 - 2016 ~3 yrs

Senior Manager, Consumer Insights And Strategy

Motivequest (Acquired By Lieberman Research Worldwide)

MotiveQuest is a market research consultancy, utilizing advanced NLP and AI to derive strategic insights from consumer-generated data. Delivered strategic insights to guide marketing strategies and product development decisions for Fortune 500 clients (incl. AT&T, Kraft, Nestle, Chick-Fil-A, Johnson & Johnson, Ford, Lowe’s)

2009 - 2016 ~7 yrs

Research Associate To Marketing Faculty

Kellogg School Of Management

Evanston, Illinois, US

Conducted research including data collection, analysis, and reporting on several case studies; Focused on marketing strategy, competitive advantage, and promotion. Prepared presentations and case studies on Google, Microsoft, Yahoo!, Adobe, Garmin Ltd., Rand McNally, and Lenovo.

2008 - 2009 ~1 yr

Equity Research Intern

Merrill Lynch

New York, NY, US

Prepared customized reports with asset allocations and reviewed portfolio for clients with net worth $250K+. Researched advisor’s top 50 securities in Consumer Tech space to recommend Buy, Sell, or Hold

Jun 2007 - Aug 2007

Marketing Research Intern

Kantar Operations

Tooley Street, London, GB

Apr 2007 - Jun 2007
Team & coworkers

Colleagues at ID.me

Other employees you can reach at ipsy.com. View company contacts for 201 employees →

GA Gautham Adhithya Thirunavukkarasu Gautham Adhithya Thirunavukkarasu Colleague at Id.MeSan Francisco, California, United States, United States View → MC Meagan Cantrell Meagan Cantrell Colleague at Id.MeAtlanta Metropolitan Area, United States View → SM Sj Mann Sj Mann Colleague at Id.MeAustin, Texas, United States, United States View → JJ John Jensen John Jensen Colleague at Id.MeFullerton, California, United States, United States View → SE Stephanie Encarnacion Stephanie Encarnacion Colleague at Id.MeFlorida, United States, United States View → BU Behlul Ucar Behlul Ucar Colleague at Id.MeQueens, New York, United States, United States View → AS Alexandra Schultz Alexandra Schultz Colleague at Id.MeLos Angeles, California, United States, United States View → ZV Zara Vakharia Zara Vakharia Colleague at Id.MeSan Francisco, California, United States, United States View → AD Agustina Duffau Agustina Duffau Colleague at Id.MeArgentina, Argentina View → PP Pierina Pena Pierina Pena Colleague at Id.MeHialeah, Florida, United States, United States View →
2 education records

Rashi Maskara education

Bachelor Of Arts (B.A.), Economics

The University Of Texas At Austin

Growth And Rentention Series

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FAQ

Frequently asked questions about Rashi Maskara

Quick answers generated from the profile data available on this page.

What company does Rashi Maskara work for?

Rashi Maskara works for ID.me.

What is Rashi Maskara's role at ID.me?

Rashi Maskara is listed as Senior Director, Growth and Consumer Lifecycle at ID.me.

Where is Rashi Maskara based?

Rashi Maskara is based in San Francisco Bay Area, United States, United States while working with ID.me.

What companies has Rashi Maskara worked for?

Rashi Maskara has worked for Id.Me, Ipsy, Yik Yak, Inc. (Acquired By Square), Tripnary, and Motivequest (Acquired By Lieberman Research Worldwide).

Who are Rashi Maskara's colleagues at ID.me?

Rashi Maskara's colleagues at ID.me include Gautham Adhithya Thirunavukkarasu, Meagan Cantrell, Sj Mann, John Jensen, and Stephanie Encarnacion.

How can I contact Rashi Maskara?

You can use AeroLeads to view verified contact signals for Rashi Maskara at ID.me, including work email, phone, and LinkedIn data when available.

What schools did Rashi Maskara attend?

Rashi Maskara holds Bachelor Of Arts (B.A.), Economics from The University Of Texas At Austin.

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