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Rashi Maskara Email & Phone Number
Senior Director, Growth and Lifecycle Marketing
at
ID.me
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Director, Growth and Lifecycle Marketing
Location
San Francisco Bay Area, United States
Company size
Who is Rashi Maskara? Overview
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Quick answer
Rashi Maskara is listed as Senior Director, Growth and Lifecycle Marketing at ID.me, a with 201 employees, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Rashi Maskara.
Rashi Maskara previously worked as Senior Director, Growth and Consumer Lifecycle at Id.Me and Senior Director of Growth, Retention at Ipsy. Rashi Maskara holds Bachelor Of Arts (B.A.), Economics from The University Of Texas At Austin.
Company email context
Email format at ID.me
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ID.me
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Profile bio
About Rashi Maskara
I have over 15+ years of experience in developing growth & retention strategies for consumer tech companies, where I’ve taken multiple products from inception (0-1) to scaling (1-n). I thrive on tackling complex challenges to drive step-changes in growth and I thoroughly enjoy every aspect of it!Core skills -- End to end growth funnel: Conversion, Referrals, Activation, Retention, and Re-engagement- Driving LTV- Leading full-stack team of product managers, growth managers, data scientists, and marketers- P&L management- Product Management- Analytics (Tableau, Amplitude, SQL, CRM analytics)- Lifecycle marketing- Forecasting- Payments optimization- Customer segmentation strategy- High-velocity experimentation framework- Personalization
Current workplace
Rashi Maskara's current company
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Id.Me
12 roles · 19 years
Rashi Maskara work experience
A career timeline built from the work history available for this profile.
Senior Director, Growth And Consumer Lifecycle
Senior Director Of Growth, Retention
IPSY is the world's largest beauty subscription company achieving ~$1B in revenue. Currently leading team of growth managers, product managers, data scientists, marketers to drive retention and engagement that increases customer lifetime value.
Interim Gm For Ipsy, Mexico
In addition to current role, appointed interim GM for Mexico, to set a path for transformation and drive user growth.
Director Of Growth, Retention
Responsible for reducing voluntary churn, improving payment success rates, and increasing winback.
Jul 2020 - Jan 2022
Senior Growth Manager, Acquisition And Winback
Responsible for hitting IPSY's subscriber growth, referral programs, and winback strategy. In addition, led growth of multiple products from 0-1 including Glam Bag Plus, Iconbox, and Refreshments.
2017 - Jul 2020
Growth Marketing Manager
Yik Yak (backed by Sequoia) is an anonymous messaging app used by 2.5M users daily Responsible for end-to-end experimentation across customer journey to improve onboarding, engagement, and retention.
2016 - 2017
~1 yr
Co-Founder & Head Of Growth
Tripnary was a seed funded app that redefined flight search by finding places to fly within a budget. Tripnary has been featured on Mashable, Lifehacker, American Airlines in-flight magazine, Thrillist, LA Times, Tnooz, and many others.Launched Tripnary mobile app and travel industry's first flight search bot – available on App Store, Slack and Facebook Messenger. Leveraged multi-channel marketing (email, push, in-app, social media, influencer outreach) to drive improvements in product activation, lower the abandonment rate, and increase conversion to book.
2013 - 2016
~3 yrs
Senior Manager, Consumer Insights And Strategy
Motivequest (Acquired By Lieberman Research Worldwide)
MotiveQuest is a market research consultancy, utilizing advanced NLP and AI to derive strategic insights from consumer-generated data. Delivered strategic insights to guide marketing strategies and product development decisions for Fortune 500 clients (incl. AT&T, Kraft, Nestle, Chick-Fil-A, Johnson & Johnson, Ford, Lowe’s)
2009 - 2016
~7 yrs
Research Associate To Marketing Faculty
Conducted research including data collection, analysis, and reporting on several case studies; Focused on marketing strategy, competitive advantage, and promotion. Prepared presentations and case studies on Google, Microsoft, Yahoo!, Adobe, Garmin Ltd., Rand McNally, and Lenovo.
2008 - 2009
~1 yr
Equity Research Intern
Prepared customized reports with asset allocations and reviewed portfolio for clients with net worth $250K+. Researched advisor’s top 50 securities in Consumer Tech space to recommend Buy, Sell, or Hold
Jun 2007 - Aug 2007
Marketing Research Intern
Apr 2007 - Jun 2007
Team & coworkers
Colleagues at ID.me
Other employees you can reach at ipsy.com. View company contacts for 201 employees →
FA
Francisco Argañaraz
Colleague at Id.MeCordoba, Córdoba, Argentina
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CC
Caroline Chung
Colleague at Id.MeSan Francisco, California, United States
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AC
Aleesa Camagong
Colleague at Id.MeUnited States
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LK
Luke Kullberg
Colleague at Id.MeLos Angeles, California, United States
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LB
Lili Barrientos
Colleague at Id.MeCharlotte Metro, United States
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GD
Giselle Duran
Colleague at Id.MeMiami-Fort Lauderdale Area, United States
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DM
Daniela M.
Colleague at Id.MeMiami-Fort Lauderdale Area, United States
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MW
Mark Wood
Colleague at Id.MeBelton, Missouri, United States
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AJ
Ashlee Jo
Colleague at Id.MeHouston, Texas, United States
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GF
Glenn Filson
Colleague at Id.MeSunnyvale, California, United States
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Francisco Argañaraz
Colleague at Id.MeCordoba, Córdoba, Argentina
View →
CC
Caroline Chung
Colleague at Id.MeSan Francisco, California, United States
View →
AC
Aleesa Camagong
Colleague at Id.MeUnited States
View →
LK
Luke Kullberg
Colleague at Id.MeLos Angeles, California, United States
View →
LB
Lili Barrientos
Colleague at Id.MeCharlotte Metro, United States
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GD
Giselle Duran
Colleague at Id.MeMiami-Fort Lauderdale Area, United States
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DM
Daniela M.
Colleague at Id.MeMiami-Fort Lauderdale Area, United States
View →
MW
Mark Wood
Colleague at Id.MeBelton, Missouri, United States
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AJ
Ashlee Jo
Colleague at Id.MeHouston, Texas, United States
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GF
Glenn Filson
Colleague at Id.MeSunnyvale, California, United States
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2 education records
Rashi Maskara education
Bachelor Of Arts (B.A.), Economics
The University Of Texas At Austin
Growth And Rentention Series
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FAQ
Frequently asked questions about Rashi Maskara
Quick answers generated from the profile data available on this page.
What company does Rashi Maskara work for?
Rashi Maskara works for ID.me.
What is Rashi Maskara's role at ID.me?
Rashi Maskara is listed as Senior Director, Growth and Lifecycle Marketing at ID.me.
Where is Rashi Maskara based?
Rashi Maskara is based in San Francisco Bay Area, United States while working with ID.me.
What companies has Rashi Maskara worked for?
Rashi Maskara has worked for Id.Me, Ipsy, Yik Yak, Inc. (Acquired By Square), Tripnary, and Motivequest (Acquired By Lieberman Research Worldwide).
Who are Rashi Maskara's colleagues at ID.me?
Rashi Maskara's colleagues at ID.me include Francisco Argañaraz, Caroline Chung, Aleesa Camagong, Luke Kullberg, and Lili Barrientos.
How can I contact Rashi Maskara?
You can use AeroLeads to view verified contact signals for Rashi Maskara at ID.me, including work email, phone, and LinkedIn data when available.
What schools did Rashi Maskara attend?
Rashi Maskara holds Bachelor Of Arts (B.A.), Economics from The University Of Texas At Austin.
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