Rashi Periwal Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

The Annual Marketing Communications festival of K J Somaiya Institute of Management - MarCquest is organized by the students of Integrated Marketing Communications. It creates a platform that brings together people from both academia and industry to celebrate their passion for Marketing Communications.

Consultancy@SIMSR is a 14-year-old, student-driven committee of K J Somaiya Institute of Management, which focuses on delivering quality projects and providing consulting services to solve industry problems in various domains.

Mumbai, Maharashtra, India

• Explored and curated content for different social media accounts
• Headed LinkedIn platform. Achieved 130K post impressions and gained 400 followers
• Witnessed engagement hike by 70% on LinkedIn

• Ideated and delivered multiple social media campaigns in consistency with brand voice. Unified reports for campaign planning and successfully delivered a strategic solution according to the objectives.
• Created the voice for GirOrganic – trustworthy, nostalgic, and transparent in its serving
• Constructed Twitter and Pinterest brand awareness strategy planner for 2 months
• Planned and oversaw the execution of multiple influencer marketing campaigns
• Improved the account engagement by approx. 30% on Instagram and Facebook

• Worked closely with the CEO and brainstormed cross social media platform presence strategy
• Developed a social media engagement model and a platform tailored posting structure
• Worked on content creation for LinkedIn and Quora, measured and rectified the performance accordingly.
• Ideated and handled off-page SEO for the company

• Worked closely with Amul sales Manager to ideate BTL Marketing campaigns amid COVID
• Identified the target audience for the new AMUL product launch and piloted a small promotional drive
• Geo-Targetted retailers for promotions in coordination with the on-ground sales team
• Created a goal-oriented consumer awareness model

Bangalore Urban, Karnataka, India

• Worked for Social Media Strategy and ran targeted Instagram Marketing Campaigns
• Conceptualized three campaigns with respective goals - Engagement increment, Market penetration and reach, and Sales Conversion
• Analysed, presented, and implemented the results of the trends. Increased the organic reach of posts by 300

Jaipur Area, India

• Worked closely with CEO to develop promotional Marketing Campaigns and acquire new clients
• Headed various Social Media accounts to advertise and maintain a good market presence
• Fulfilled the Critical Success Factors and Key Performance Indicator, achieved engagement increment by 40%
• Remodelled the existing reach by deriving a new strategy for niche market capturing
• Created Advertisement which crossed the highest reach benchmark of 20k

Jaipur, Rajasthan, India

• Worked with the Marketing team in brainstorming audience set for market expansion
• Created Facebook ads and helped with strategic planning for upcoming sales

Jaipur Area, India

Handled public relations for Synergy'17, St. Xaviers College, Jaipur

Jaipur Area, India

Handled client interactions and managed marketing projects.

Jaipur Area, India

General awareness and basic education for children below 12

Master Of Business Administration - Mba, Integrated Marketing Communication

Bachelor Of Arts (B.A.), Economics