- Launched a student engagement platform, featuring a mobile-friendly website enabling real-time quizzes, submission uploads, and progress tracking, resulting in a 30% increase in student participation - Orchestrated the development of the Scratch and Win module for retail festival promotions, significantly boosting customer engagement and achieving an average 68% increase in DRR- Reduced annual logistic costs by INR 1 crore by developing an optimization algorithm to select delivery partners- Driving the website revamp project for poco.in, collaborating with a design agency to create wireframes and finalize the design for an improved user experience and brand presence - Increased the Daily Run Rate (DRR) on MI.com by 122% by analyzing the hourly customer journey and developing strategies targeting the touchpoints- Boosted the adoption of Xiaomi Whatsapp Bot by 23% by ideating and developing features to target customers with limited tech knowledge

- Spearheaded MICA’s digital marketing campaigns handling a netbudget of over INR 7 Lakhs across multiple platforms for MICA's entrance exam - MICAT,Undergrad competition - Impetus, MICA's official podcast - MICAST and International Conference hosted by MICA - ICMC- Strategized and executed conversion campaigns on Facebook Ads by segmenting, targeting, and retargeting the audiences for MICAT- Achieved a Cost per Lead of Rs 572 (13% lower than avg digital campaign), contributing to 2.75% of the overall leads received by MICA- Generated 10% of the website traffic through Facebook Ads with an avg session duration of 27 mins- Created combined reports using data from Facebook Ads, Google Analytics, and CRM tool NoPaperForms and analyzed the performance of different campaigns, segments and creatives

• The objective of the project was to understand how brands can drive culture or ride on existing culture and in turn suggest metrics to evaluate cultural effectiveness• Conducted quantitative primary research to understand culture from the consumer’s point ofview. Expanded the list of 15 culture buckets identified by Magna Lab’s study by adding 11 newbuckets• Studied the marketing strategies of Red Bull, Go Pro and Nike to understand how they createdculture• Analyzed the content and engagement of 10 brands on social media along with their brandedcontent for the past year to understand how they ride on existing culture• Analyzed the observed engagement and culture bucket data on Tableau and MS Excel tounderstand the culture buckets driving high engagement for the brands• Through a macro-enabled automatic dashboard, users are alerted about the content themesgarnering high and low engagement

- Developed and executed social media ad campaigns for e-commerce clients, achieving 4.5x ROI - Managed a monthly budget of ~2.7 Crore and identified key success metrics, tracking progress via Google Analytics, Facebook Ads Manager, and AppsFlyer Reports - Crafted catchy ad copies and A/B tested different targeting strategies, resulting in increased brand awareness, conversions, app installs, and app engagement